The Process

There are various ad platforms typically utilized in any given strategy, the most common of which are Google AdWords and Bing Ads. Both platforms include their own nuances and algorithms aimed at assessing ad campaigns for relevancy, effectiveness, and overall user experience. The better an account is optimized for these algorithms, the less an advertiser has to pay for each click. Mad Fish treats every account as if it were their own. In the end, positive ROI is the only true measure of success.

How we do it

While looking at metrics such as impressions, clicks, CTR, conversions and conversion rates gives insight into the success of an account, also taking the time to dissect performance based on location, device, day of the week, time of day, click type and demographics — and optimizing accordingly — provides a big competitive advantage. While this level of PPC management can be difficult to find with many agencies, Mad Fish Digital incorporates all of the above into its ongoing management of paid search accounts. You’ll always know what’s going on with your custom reporting dashboard and analytics that help elucidate the intricacies of your businesses progress. Whenever a new feature is released; whenever there is an opportunity to edge out competition — Mad Fish Digital looks to capitalize.

How We Use It

Ongoing account optimization is crucial. Even when an account is set up with a solid foundation, the need for ongoing optimization never subsides. At Mad Fish Digital, ongoing optimization of Google AdWords and Bing Ads includes the following:

  • Budget Management
  • Keyword Management: Are certain keywords underperforming or eating through the majority of a campaign’s budget? This is closely monitored to ensure that money is being spent efficiently and that no traffic is being left on the table.
  • Monitoring of Search Terms: All search terms that have triggered ads are closely monitored for relevancy. Anything identified as irrelevant is added as a negative keyword to prevent it from triggering ads in the future.
  • Testing of Ad Copy: Every ad group is always testing a minimum of two evenly rotated ads. This helps to achieve better CTR.
  • Testing of Landing Pages
  • Designing of Display Ads
  • Call Tracking
  • Reporting

Ready to take the next step?

Paid Search, also commonly referred to as Search Engine Marketing (SEM), is a powerful way for businesses to gain exposure among prospective clients and consumers. One of the primary benefits to advertising on the search network is the ability to capture visitors at any stage of the customer-acquisition funnel. Through meticulous keyword research, purposeful targeting, strategic account structure and continuous refining, prospects can be pinpointed at each stage of their journey and served fine-tuned, situationally relevant messaging. This results in high-performing ad campaigns.

Ready to Get this Party Started?

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