Mad Fish Digital is the goto pay-per-click marketing  agency for apparel & fashion. With nearly two decades of experience, our team of marketers develops customized paid media strategies to align the ideal mix of marketing tactics with a client based on their goals and needs.  Our team leverages pay-per-click (PPC) advertising to help our clients reach the right audience and increase online visibility through utilizing keyword research, targeted ad campaigns, and offline conversion tracking. 

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The fashion and apparel industry is fiercely competitive, which is why it’s crucial to find the marketing team to capture the attention of potential visitors and customers. Mad Fish Digital creates compelling ad copy and exciting ad creatives to promote our client’s brands across various relevant online platforms. 

When it comes to Pay-per-click (PPC) marketing, we focus on optimizing ad performance and enhancing brand awareness. We utilize advanced targeting options to reach the right audience for our client’s brand. Mad Fish Digital strategically places ads and creates landing pages that are optimized for conversions so that we can ultimately drive sales.

Our detailed analytics and reporting dashboards transparently measure successes so that we can continuously improve strategies and ensure that our clients stay relevant and at the forefront of the paid advertising landscape. Mad Fish Digital uses A/B split testing, continuous ad monitoring, AI bidding techniques, and the testing of targeting parameters to maintain maximum exposure and a strong return on ad spend for each client. 

Mad Fish Digital’s pay-per-click marketing gives our clients a competitive edge, because we understand what it takes to be on top in the Apparel industry. Our tailored approach, industry knowledge, and commitment to delivering measurable results make us the best choice for elevating apparel brand’s online presence and driving sales growth. 

Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Check out Some of our Client Successes

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View more of our case studies and client success stories here!

Paid Digital Strategy Development for Apparel

Mad Fish Digital specializes in pay-per-click digital strategies for the apparel industry including budget allocations by channel, messaging by platform and audience analysis. Our expertise ensures optimized return on investment, increased click-through rates, and improved conversion rates.

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Fashion & Apparel PPC Agency

The partnership between Mad Fish Digital and our clientele is seamless. We conduct thorough research to understand our client’s needs, industry trends, and target audience. We then create tailored PPC to increase brand visibility, drive traffic, and produce higher conversion rates, which leads to improved sales. Mad Fish Digital’s clients see a significant impact on their online presence and bottom line. 

We Help Solve Issues Such As:

Lack of Customer Engagement

Being unable to engage with the target audience effectively is something that apparel brands struggle with. Whether it’s due to ineffective marketing or lack of understanding when it comes to audience, Mad Fish Digital tackles the problem head-on. 

Difficulty in Measuring ROI

Measuring return on investment is tricky if the process isn’t one of the primary functions of the business. Mad Fish Digital makes tracking sales attribution across all platforms while maintaining transparency a priority so we can tailor our services to what works. 

Intense Competition

Apparel is one of the most competitive markets, which makes standing out and capturing audience attention difficult. Mad Fish Digital utilizes innovative marketing strategies and continuous monitoring to ensure that we stay ahead of industry trends and keep our clients relevant and thriving. 

Digital Marketing Metrics We Manage for Our Apparel Clients

Here are the key performance indicators we track for apparel pay-per-click campaigns:

  • Click-Through Rate (CTR): The click-through rate measures the percentage of people who click on the ad after seeing it.
  • Conversion Rate: The conversion rate refers to the percentage of clicks that result in a desired action. This can be a newsletter sign-up, account registration, purchase, etc.
  • Cost Per Click (CPC): The cost per click is the measure in dollars it costs per click on the ad.
  • Return on Ad Spend (ROAS): Return on ad spend is the measurement of every dollar spent on advertising against the revenue generated by it.
  • Shopping Cart Abandonment Rate: The shopping cart abandonment rate is the percentage of users who do not complete the purchase after adding items to their cart.
  • Cost Per Acquisition (CPA): The cost per acquisition refers to how much acquiring a new customer costs.
  • Revenue Per Click (RPC): The revenue per click is the revenue that ads generate for each click.

Apparel Industry Trends

The global apparel market size was valued at $1,439.3 billion in 2019 and is projected to reach $2,081.6 billion by 2027, registering a CAGR of 5.5% from 2020 to 2027


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

Mad Fish Digital is an award-winning partner when it comes to managing e-commerce campaigns and performance. Our team of experts optimizes digital storefronts, ad strategies, and more to ensure our clients stand out from other apparel brands. 

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Full Funnel Strategies

Our full-funnel strategy maximizes brand visibility, engagement, and conversion. We start by establishing awareness, driving consideration, and then refining the conversion stage so that we reach maximized ROI. The improvement in brand recognition, higher engagement rates, and increase in conversion metrics speaks for itself. 

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Keyword Research & Optimization

Mad Fish Digital’s PPC keyword research provides comprehensive analysis and strategic insights allowing us to optimize campaigns for our clients in the Apparel industry. We focus on increasing CTR, improving conversion rates, and boosting ROAS. 

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Landing Pages

Creating a user-friendly, high-converting landing page is equally as important as keyword research and multi-platform ad campaigns. Driving traffic to a bad landing page can lower user engagement faster than anything else. Mad Fish Digital’s expertise in conversion optimization and compelling pages maximizes ROI while hitting key metrics.

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A / B Split Testing

A/B Split testing is essential for staying competitive in the apparel industry. Mad Fish Digital utilizes A/B split testing so that we can better understand our clients’ potential customers and continue to optimize conversion rates on all our campaigns and ad creatives. 

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Geo-Fencing technology is an incredible tool for driving foot traffic, store visitation rates, and increasing sales conversions. It is one of the ways we optimize our marketing efforts while focusing on the user experience and customer engagement.

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Google Ads & Microsoft Advertising

Google Ads and Microsoft Advertising are essential tools that are utilized in digital marketing. These platforms enable us to perform precise audience reach, which leads to higher click-through rates and brand visibility. When we harness these search engine results, we can enhance our client’s brand exposure which allows them to maintain a competitive edge in the apparel industry. 

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Social Media Advertising

Social media advertising is rarely utilized to its full potential in the apparel industry. TikTok, Instagram, and Facebook are increasingly popular places for influencers and target audiences to come into contact with our clients. Through intense market research, Mad Fish Digital is able to use social media’s unparalleled reach and engagement to get our clients in front of a larger audience than ever before. We use our campaigns to showcase products, interact with customers, and drive engagement. We employ various social media platforms to our client’s advantage, keeping them relevant and accessible to the right people.

Why Brands Trust Mad Fish Digital as Their Apparel PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

Mad Fish Digital is an award-winning, certified B-Corporation. This means that we are committed to transparency, accountability, and verified results. We hold ourselves to the highest performance standards for our employees, our clients and their customers, which ensures that we always deliver the best. We are dedicated to seeing our clients dominate online competition through strategic digital marketing solutions that we tailor to their unique needs.

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Prioritizing Clients

At Mad Fish Digital, we recognize that to provide our clients with the best experience, we have to take care of our employees first. We dedicate ourselves to providing a positive, uplifting work environment so that we can continue offering top-notch services to our clients. Our focus on internal and external satisfaction leads to a seamless partnership where everyone thrives. 

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Exceptional Clients Outcomes

We drive results. Plain and simple. Mad Fish Digital’s PPC marketing is meticulously designed to Key Performance Indicators which ensures every effort directly contributes to your business goals. Our measurable successes achieve the desired outcomes for every one of our clients. 

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New and creative method

Our innovative approach to digital strategy has kept Mad Fish Digital and all of our clients at the top. We continuously evaluate each strategy and employ rigorous testing to ensure maximum effectiveness. We focus on creative, but data-driven insights to help our clientele stand out against their competitors. 

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Research First Approach

With every new client we take on, Mad Fish Digital analyzes the competition, researches brand and story, and discusses the goals our client is looking to achieve. This research-first approach allows us to tailor our offerings to drive results. Our expertise and understanding enable us to provide the best services possible.  

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Best Agency for the Planet

Our mission statement is simple: Mad Fish Digital strives to be the best agency for the planet. This means our employees are constantly growing and learning so that they exceed their potential, which in turn drives them to deliver the best possible results for our clients. Our commitment to justice, equity, diversity, and inclusion leads us to be the change we want to see in the world. We believe that through taking care of ourselves and our communities, we are better able to care for our client’s needs. 

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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