Tell your story and connect with your audience. We build content strategies that engage your customers and deliver your message.
Content Strategy
Email Marketing
Social Media
What to Expect from Mad Fish
When you work with Mad Fish Digital, you get the Mad Fish Digital experience. For content, that means a dedicated content strategist and designer who will guide and execute on the plan. It’s a partnership that connects your content and KPIs to ensure your goals are being met.
You’ll receive:
- Integrated copy and design
- SEO optimized text
- CTAs that speak to your audience
- A collaborative partnership
- Accountable reporting and analysis
We’ll use your brand’s unique positioning to craft a strategy that includes conversion optimization, keyword targeting, UX/UI knowledge, and a relentless commitment to testing and refining strategies that will work for your audience.
Let’s talk about your content marketing goals.
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How We'll Help
Competitive Research
What are your competitors doing online? How are they reaching their audience? We’ll identify opportunities and develop a plan based on our analysis.
Web Content Audit
We’ll meticulously inspect your website to identify the pages that are working—and the ones that aren’t—to prioritize our next steps. Whether it’s new pages, content optimization, or technical issues, we can help.
Key Performance Indicator (KPI) Identification
We’ll take the goals you set us at the beginning of the engagement and work backward to ensure our content plan will provide the return on investment you’re looking for.
Content Marketing Execution
Our dedicated content specialists and designers will work with your digital client strategist to execute the plan. From elegant word smithing to imaginative visual storytelling, we’ll ensure you’re reaching the people you want, where they are, with the right channel distribution strategy.
Email Marketing
Nurture campaigns, drips, newsletters, and automation. We’ll help you write irresistible subject lines, compelling body copy, and drive engagement. We’re proud to consistently deliver open rates and click rates above the industry average for our clients.
Reporting and Analysis
Our data and analytics experts create custom reports to share what’s happening with your brand online. We’ll report on how we’re moving the needle, and pivot if you aren’t getting the results you’re looking for. We recognize the digital landscape changes quickly and are dedicated to keeping you ahead of the curve.
Social Media Audit
We’ll take a peek at the profiles you have and make sure all best practices are being followed to maximize engagement within the ever-changing algorithms.
AI Audience Research
We’ll research your target audiences. What they do, what they share, what they love, what they hate. Our consumer insight tools help us identify their values, personality, goals and consumer needs.
Brand Positioning
We know you can’t be put in a box. We’ll get to the heart of what makes your company special to your audience and find ways to leverage it throughout your content marketing efforts.
Visual Content
Our copywriters and content strategists will work together to create copy that sings in conjunction with beautiful designs from Mad Fish’s experienced designers. Infographics, animated videos, white papers, and more are just some of our visual asset offerings.
Social Media and Content Strategy
We’ll use the research and analysis, as well as your overall goals, to craft an ongoing holistic content marketing strategy. Whether it’s blog posts, web optimization, social campaigns, videos, or any combination, we’ll craft a plan that will meet your needs.
Persona Development
We’ll develop personas based on our audience research and share best practices on how to engage with them as a group and individually.