Custom Digital Marketing for HVAC Businesses

Mad Fish Digital is an award winning digital marketing agency that knows the HVAC providers  require a local touch. Our Search Engine Optimization (SEO) services make AC repair technicians and HVAC companies more visible in regional search results and beyond. We do this by creating individualized strategies designed to warm the interest of potential customers in your city looking for HVAC assistance, including content marketing, target keyword mapping, and various other tactics that drive traffic and more business. Contact us today to learn more.

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With our customized strategies, your HVAC business will be in a prime position to condition your online presence and elevate your growth locally and beyond. Here are a few ways our SEO services introduce our partners to new customers online: 

  • Keyword Research: We focus on finding and applying the best HVAC-related keywords to our content to encourage site visits and sales opportunities. 
  • On-page SEO: We fine-tune your site so it rises to the top of the SERPs by producing industry-related content like compelling blogs, guides, videos, imagery, link building, and other on-page SEO tactics to attract new clients. 
  • Local SEO: We help you dominate search results in your service areas so you get more local leads. 
  • Performance Tracking: We monitor key metrics and discuss them with you to ensure we make decisions that make your business hum efficiently while maximizing ROI. 
  • Enhance Visibility: We crank up your brand awareness through professional SEO services specifically designed for HVAC businesses. 
  • Attract Leads: We establish you as a trusted authority, so prospects feel pumped to call you to boost your sales and revenue. 
Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“The Mad Fish team is honest, dedicated, and extremely knowledgeable. As a client, they understood our needs and created solutions that worked. Personally, I have worked with Ben, Anne and Erica and I can’t speak highly enough about my interactions with the team. It’s refreshing to work with people that are committed to providing the very best for their clients in such a positive and professional way. Kudos to the Mad Fish team!!”

-Kurt Fuchs
CEO, Gish’s Furniture

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“After seeing the detail and practical recommendations in our site evaluation, I can confidently say that it would be foolish to overlook the value in having the Mad Fish team take a look at your site.”

-Brian Bates
Web Communications Manager, Washington State University

Cleansolution logo

“Mad Fish Digital Rocks! Excellent ROI. Their backend understanding is absolutely essential for a company wanting to scale and grow. Very professional and easy to understand what you are paying for.”

-Jose Barios
CEO, Cleansolution Services

Custom SEO Strategies and Digital Marketing for HVAC Companies

We understand the nuances of creating an HVAC SEO strategy that reaches customers locally and nationally. For nearly two decades, we've been a Portland digital marketing agency helping technicians and repair servicers improve their online presence through tactics that allow them to stand out to homeowners and businesses over Google, social media networks, and beyond.

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A Trusted HVAC SEO Agency Blowing Away the Competition

When you partner with us, we take the time to understand your HVAC business and its goals. We’ll host you for an open conversation about the kinds of customers you want to attract, the service areas you wish to focus on, and any pain points with your website traffic. That way, we can tailor a custom SEO strategy with your HVAC business in mind that improves the sales pipeline while enhancing your digital experience.

We Help Solve Issues Such As:

Lack of Targeted Leads

We understand the challenges HVAC businesses face when introducing themselves online in hopes of turning them into paying customers. Let us do the heavy lifting by discovering ways to target new and existing clients online.

Difficulty in Measuring ROI

Having a clear picture of what’s happening with your brand online requires performance metrics and analytics. We’re here to provide dashboards that communicate your most successful sales channels and save marketing dollars by determining which areas perform best.

Competitive Market

Our SEO strategies for HVAC companies appeal to local and national audiences. We produce search-friendly content based on specific search habits that attract new and returning customers while placing you ahead of your competitors over search engines.

The SEO Metrics We Track for Our HVAC Partners

We know transparency is vital. Tracking the following metrics shows us what’s working so we can make data-driven decisions within our HVAC SEO strategies and offer peace of mind to folks like you:

  • Organic Traffic: We look at how many people click from search engines to visit your site. If our SEO is working, more local folks searching for AC repair should start finding your website.
  • Keyword Rankings: We track where you rank for important search terms like “HVAC installation” or “furnace repair company.” We aim to get you consistent top rankings so you pull in business.
  • Conversion Rate: We’ll discuss how this communicates how many visitors turn into leads by filling out a form or requesting a quote.
  • Local Search Visibility: Based on the data, we’ll evaluate regional Performance and communicate ways we’ll dominate the competition. 
  • Backlink Profile: We’ll communicate the strategic backlinks we receive from other trusted sites to improve your authority and search rankings. 
  • Page Load Speed: We’ll report on technical aspects by load times and bounce rates to highlight successes and surface improvements. 
  • Mobile Performance: We’ll report on user device metrics that ensure your site looks and works great on mobile.

HVAC Industry Trends

The HVAC industry in the US is expected to grow by 3.1% annually from 2021 to 2026, driven by the demand for energy-efficient and smart systems.t


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce for SEO

We’re a premier agency specializing in eCommerce SEO services for HVAC companies. As a result, our expertise allows us to achieve higher results across all major search engines by optimizing your digital experience to maximize customer comfort.

content marketing

Content Marketing

We produce elevated content SEO strategies for HVAC companies and technicians that promote you as an industry thought leader to increase engagement and brand visibility. Through a mix of blog content, video, and other design tactics, we’re here to showcase your brand, expertise, and business to the right customers.

keyword research

Keyword Research & Strategy

Every SEO strategy made for our HVAC partners includes keyword research designed to your customers’ search habits. We identify specific keywords related to the questions folks ask at each stage of the customer journey seeking technical help or products related to your industry. Through those tactics, we can deliver measurable results through conversions and site visits.

local seo

Local SEO

We know Google’s local search algorithm can be tricky to crack. With nearly two decades of industry knowledge serving HVAC companies with the best local SEO Strategies, we’re here to ensure you reach the top of the results across all major search engines.

on-page search engine optimization

On-Page SEO

We also specialize in improving the behind-the-scenes aspects of your HVAC website by optimizing meta tags, the content structure and fine-tuning web pages that reach and resonate with your customers. Let us do the hard work in terms of handling your on-page SEO needs.

off page seo

Off-Page SEO

Our off-page SEO efforts for our HVAC partners include building your Google Business profiles, social media accounts, guest blogs, link-building, and other ways to attract interested parties. In turn, your digital presence becomes blows away the competition.

technical seo

Technical SEO

We want your site to thrive. That’s why we address even the mundane stuff like slow page speeds, broken links, error codes, and other technical SEO tactics for HVAC sites to improve usability, search rankings, and conversions.

analytics and seo monitoring

Analytics & Monitoring

We offer transparent reporting and analytics to highlight the successes we reach through our SEO strategies for HVAC businesses. Including our achievements, we also use that data to make decisions that enhance our marketing efforts to ensure we’re leveraging the best-performing channels and eliminating marketing dollars where not needed.

Why HVAC Businesses Trust Us as Their SEO Partner

Providing Innovative Pieces to the Digital Puzzle

As a certified B-Corporation and award-winning agency, we help HVAC industry clients understand and thrive in the digital landscape. Through search engine optimization services, we’ve helped clients increase revenue, scale advertising, and dominate online competition.

accountable to results

Prioritizing Clients

We deliver internal and external satisfaction. This means prioritizing both the client and employee experiences. We believe in dedicating our efforts to creating a positive work environment that fosters creativity so that we can deliver a top-notch service to our clients. This is how we can provide exceptional results time and time again.

driving results

Achieving Outcomes for Clients.

We have been trusted time and time again to drive results for HVAC partners. Our metrics are based on growth and effectiveness, which means every effort directly contributes to the success of your business and allows you to watch the growth. Our expertise and dedication provide measurable and impactful results to propel your business forward.

innovative approach

New and creative method

We offer an innovative approach to developing digital strategy for HVAC businesses and technicians. We evaluate our strategy quarterly to ensure effectiveness. Our cutting-edge techniques and industry-specific insights help you stay ahead of your competitors.

Mad Fish Digital 'Research first' approach

Research First Approach

Our research-first approach gives us a deep understanding of your industry. We dedicate our time to learning about your brand and story and assessing competition. This investment sets the stage for effective and tailored strategies to drive your success.

best agency for the planet

Best Agency for the Planet

Our mission statement is simple: Mad Fish Digital strives to be the best agency for the planet. We do this by empowering our employees to learn, grow, and exceed their potential. We pride ourselves on being a certified B Corporation and supporting Justice, Equity, Diversity, and Inclusion (JEDI) in both our work and our impact on our community. All of that paired with our commitment to our employees’ health and wellbeing makes us a company determined to change the world.

Want to Learn More About Our SEO Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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