We strategize, build, and optimize paid media campaigns across the digital landscape. Our paid media team ensures your ad dollars are being maximized and communicates regularly on campaign success. With SEM, measuring success is our priority. Whether it’s leads, online sales, or visibility, we’ll get you results.

Lead-Generation

Ecommerce

Brand Awareness

Working with Mad Fish

When you work with Mad Fish Digital, you get the Mad Fish Digital experience.  It’s a partnership that connects you with your paid media and digital client strategists to ensure you’re reaching exactly who you want with digital ads that reinforce your brand and drive actionable results. You’ll receive:

  • An innovative, data-driven paid media strategy
  • Targeted paid advertising that reaches your audience where they are
  • Innovative data analytics capabilities that track your customer’s experience
  • Workflow automation and integrations to make tracking results clear
  • Experienced, accountable team members ready to help deliver results

Increase conversions, improve return on ad spend, improve click-thru rates and engage your audience. We’ll help you reach the right people where they already are—social media, search, and across the web. Our paid media team is experts in developing and implementing digital advertising plans that convert. We’re accountable for our results and never stop working to improve campaign performance.

Get in Touch

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Let’s make your paid campaigns work.

How We'll Help

SEM (Search Engine Marketing)

The broad term for paid search, SEM is the core of our paid team expertise. We help people find you and your products on the web, whether it’s through Google, Amazon, or Bing. Whether it’s branded terms or broader keyword phrases that drive people to you, we’ll build customized campaigns that get you noticed.

Programmatic Advertising

Programmatic advertising brings efficiency and scale to marketing teams of all sizes. Our service encompasses many things; display advertising, native advertising, in-stream video, audio, connected TV, mobile app advertising, and more. Adding programmatic into the current marketing mix can aid in expanding reach, expanding targeting capabilities, driving direct and assisted conversions, and increasing ad transparency.

Social Advertising

Position yourself on social media with the help of social ads. Whether it’s a Facebook and Instagram campaign, a b2b LinkedIn approach, or reaching users on Pinterest, we’re ready to create completely customized campaigns that take your audience needs and preferences into account. 

Display Advertising

Show them why they should care. Our display advertising targets your audience with beautiful and engaging visuals that keep them engaged with your brand.

LinkedIn Advertising

LinkedIn isn’t just for finding your next job anymore. It’s also there for finding your next lead. LinkedIn offers a highly targeted audience segmentation based on job title, company, industry, and seniority.

Twitter Advertising

Whether we only have 140 characters or 280, character counts don’t scare us. We’ve worked across industries to help deliver positive results on Twitter.

Workflow Automation

Automation can help make digital marketing campaigns smarter and increase return on ad spend. Our team helps identify and implement automation that can attribute campaign costs and clicks to your leads and help close the loop on clear ad campaign performance.

ABM (Account Based Marketing)

Communicate with your prospects strategically across the web. You know the accounts you want to land. We’ll work together to construct isolated campaigns that target exactly who you’re trying to reach. Then, we’ll use their needs and specific goals to target them with highly relevant content and service

Google AdWords

We’ll build campaigns and optimize your bids to get the most bang for your buck. Whether it’s Display Ads, Search Ads, or the Shopping Feed, we’re equipped to get you the results you need. Trust us to get creative in how we reach your audience—we’ve even used temperature to trigger ads for ski resorts.

Bing Ads

Bing Ads help you ensure everyone can find you, no matter the search engine. We’ll strategize paid media plans across platforms and optimize each to deliver the best results for your business goals. 

Amazon Shopping

Amazon is the fastest growing advertising channel in the United States. We’ll help you optimize your marketplace strategy and build customized campaigns to help improve ROI.

Instagram Advertising

Instagram ads are one of the best places to share your brand’s story and generate interest from your targeted audience. Whether it’s Instagram Stories, carousel ads, or videos, we’ll help you reach the people you care about.

Video Advertising

Videos can drive major conversions, whether they’re on a landing page or in your audience’s social feed. We’ll make sure your videos are seen by the right people on the right channel.

Remarketing

Staying top of mind with your clients until they’re ready to make the commitment is crucial to conversion. We’ll make sure your customers don’t forget about you.

Facebook Advertising

Link posts, carousels, and remarketing ads? No problem. We’ll build your audience and help you deliver strong ROI and brand awareness.

Custom 3rd Party Data Sets

We research the ideal data sets – GEO fencing, software usage, psychographic data, and more – and use them to create target ad plans that your audience will appreciate. Finding the right sets to meet your audience where they are in their buying process is key.

Custom Ad Campaign Reporting

Our campaign reporting includes advanced platform integrations to help regularly get insights into your advertising campaigns, whether you are a B2C company needing easy transaction metrics or a B2B brand trying to identify key data at various stages of the sales cycle.

Want to see the results?

Check out a few of our paid advertising campaigns and see how we help you get the results you’re looking for.

Let’s Connect. 

Tell us how we can help you reach your Search Engine Marketing goals.

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