Mad Fish Digital’s pay-per-click services drive more leads and increase online visibility for credit unions. Our keyword research and targeted advertising campaigns have been proven time and time again to be efficient and effective at getting results.

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Our team understands that Credit Unions have a unique challenge when it comes to attracting new business. That’s why we tailor our pay-per-click strategy to align with your goals and values. With Mad Fish Digital’s ability to leverage data-driven insights, we can promote financial products and services effectively to potential members.

Mad Fish Digital focuses on making sure you stand out in the digital space. We drive quality traffic to your Credit Union’s website through advanced targeting and compelling ad creatives. 

We have a deep understanding of the Credit Union industry that leads PPC marketing services. We tailor our approach to drive member engagement and boost loans and deposit acquisition, which allows you to effectively compete in the digital marketplace and achieve growth objectives. 

Our team of experienced professionals is dedicated to delivering measurable results. We will be dedicated to continuously optimizing campaigns, monitoring ad performances, and providing transparent reporting to ensure your Credit Union sees tangible results.

Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Check out Some of our Client Successes

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View more of our case studies and client success stories here!

Paid Digital Strategy Development for Credit Unions

Let us be your strategic partner for your pay-per-click campaigns. From copywriting and audience targeting to budget management and optimization, our expertise in the credit union industry ensures successful PPC campaigns.

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Credit Unions PPC agency

Working with Mad Fish Digital for your PPC needs is a seamless process that yields many benefits. We conduct thorough research to understand your Credit Union’s unique needs so that we can customize our PPC strategy to drive targeted traffic and increase conversions. We leverage our knowledge to deliver increased brand visibility and higher website traffic. 

We Help Solve Issues Such As:

Challenges with Customer Acquisition

Due to increased competition and consumer behaviors changing, Credit Unions often struggle with new customer acquisition. We take the guesswork out of effectively targeting and attracting potential members.

Difficulty in Measuring ROI

Tracking the return on investment (ROI) of marketing efforts can be difficult due to the complex nature of tracking conversions and attributing them to specific marketing campaigns. We take the uncertainty out of this by tracking each ad and campaign to ensure no money is wasted. 

Adapting to Evolving Digital Marketing Trends

Digital marketing fluctuates as best practices evolve and change over time. Instead of the Credit Union being tasked with staying updated on the rapidly evolving landscape, Mad Fish Digital does it for you so that you can focus on your ability to effectively engage with your target audience. 

Digital Marketing Metrics We Manage for Our Credit Unions Clients

At Mad Fish Digital, we manage and monitor several key performance indicators (KPIs) for our clients. Here are a few we track when managing pay-per-click campaigns:

  • Click-Through Rate (CTR): This measures the percentage of people who click on your ad after seeing it. For example, a Credit Union’s PPC campaign might aim for a CTR of 3% to 5% to ensure that their ads are engaging and relevant to their target audience.
  • Cost Per Click (CPC): This metric shows how much you are paying for each click on your ad. For instance, a Credit Union might aim for a CPC of $1 to $2 to ensure that they are getting good value for their advertising spend.
  • Conversion Rate: This measures the percentage of people who take a desired action after clicking on your ad, such as filling out a form or signing up for a service. For example, a Credit Union might aim for a conversion rate of 10% to 15% to ensure that their PPC campaigns are driving meaningful results.
  • Cost Per Conversion (CPC): This metric shows how much you are paying for each desired action taken by a user. For example, a Credit Union might aim for a cost per conversion of $20 to $30 to ensure that their PPC campaigns are cost-effective in driving new business.
  • Quality Score: This metric, provided by search engines like Google, measures the relevance and quality of your ads, keywords, and landing pages. For example, a Credit Union might aim for a quality score of 7 or higher to ensure that their ads are being shown to the right audience at a lower cost.
  • Return on Ad Spend (ROAS): This metric measures the revenue generated for every dollar spent on advertising. For example, a Credit Union might aim for a ROAS of 300% to 400% to ensure that their PPC campaigns are delivering a strong return on investment.
  • Ad Click-Through Rate (CTR): This measures the percentage of people who click on your ad after seeing it. For example, a Credit Union’s PPC campaign might aim for a CTR of 3% to 5% to ensure that their ads are engaging and relevant to their target audience.

Credit Unions Industry Trends

The US credit union industry had $1.95 trillion in total assets and 125.5 million members as of June 30, 2021, representing a year-over-year growth of 14.6% and 4.4%, respectively.

– bls.gov/cex/

In 2022, credit unions in the US spent an average of $0.09 per dollar on marketing

– MoneyTransfers.com

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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

Mad Fish Digital excels in managing e-commerce PPC campaigns in the digital realm. We focus on your online presence to drive member conversions. Our proficiency in digital marketing allows us to optimize your online banking platform and ROI.

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Full Funnel Strategies

Awareness, consideration, and conversion are the basis of Mad Fish Digital’s Full Funnel Strategy. Reaching potential customers at each step of the funnel ensures key metrics are being met, such as member growth and satisfaction.

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Keyword Research & Optimization

Mad Fish Digital specializes in keyword research and optimization that drives traffic to your website. Our in-depth keyword research process uncovers industry-specific jargon and trends, which allows you to reach your target audience by optimizing your online presence.

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Landing Pages

Mad Fish Digital creates landing pages that increase member engagement and boost conversion rates. Our industry expertise helps you achieve your marketing goals while enhancing the member experience, which ultimately leads to customer satisfaction and loyalty.

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A / B Split Testing

A/B Split Testing is a tried and tested method for improving click-through rates and enhanced customer engagement. It’s one of the many ways Mad Fish Digital optimizes campaign and ad performance, so we can use data to better understand your audience.  

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GEO-Fencing

Geo-fencing as a part of your paid advertising campaign allows precise targeting and effective member outreach. It enhances brand visibility, branch visits, and accelerates membership expansion. 

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Google Ads & Microsoft Advertising

Utilizing advertising channels like Google Ads and Microsoft Advertising is an important key to any PPC strategy. These platforms connect potential members who are actively seeking financial services to Credit Unions near them. This makes leveraging Google Ads and Microsoft Advertising vital for enhancing your brand visibility and driving website traffic. We focus on targeted keywords and optimized ads to effectively engage your audience through these channels.

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Social Media Advertising

Social media is an incredibly powerful tool that is underutilized by Credit Unions. These platforms enable you to connect with potential and existing members, expand your reach, and enhance your brand visibility. Harnessing social media boosts website traffic and attracts new members.

Why Brands Trust Mad Fish Digital as Their Credit Unions PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

As a certified B-Corporation and award-winning agency, Mad Fish Digital helps Credit Unions navigate the digital landscape to thrive. We’ve helped clients increase revenue, scale advertising, and dominate online competition through strategic digital marketing solutions tailored to the Credit Unions industry.

accountable to results

Mad Fish Digital focuses on both internal and external satisfaction. This means prioritizing both the client and employee experiences. We believe in dedicating our efforts to creating a positive work environment that fosters creativity so that we can deliver a top-notch service to our clients. This is how we can provide exceptional results time and time again.

driving results

Achieving Outcomes for Clients.

We have been trusted time and time again to drive results for Credit Unions. Our Key Performance Indicators create a metric to base growth and effectiveness, which means every effort directly contributes to the success of your business and allows you to watch the growth. Mad Fish Digital’s expertise and dedication provide measurable and impactful results to propel your business forward. 

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Fresh Methodology

We offer an innovative approach to developing digital strategy for Credit Unions. We evaluate our strategy quarterly to ensure effectiveness. Mad Fish Digital’s cutting-edge techniques and industry-specific insights help you stay ahead of your competitors.

Mad Fish Digital 'Research first' approach

Research First Approach

Our research-first approach gives us a deep understanding of the Credit Union industry. We dedicate our time in learning about your brand, story, and assessing competition. This investment sets the stage for effective and tailored strategies to drive your success.

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Best Agency for the Planet

Our mission statement is simple: Mad Fish Digital strives to be the best agency for the planet. We do this by empowering our employees to learn, grow, and exceed their potential. We pride ourselves on being a certified B Corporation and supporting Justice, Equity, Diversity, and Inclusion (JEDI) in both our work and our impact on our community. All of that paired with our commitment to our employees’ health and wellbeing makes us a company determined to change the world.

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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