Digital Marketing

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As Google and other search engines continue their evolution for delivering the best results possible, it’s important that both your website and your internet marketing strategy remain relevant. From the tools used for measurement to the techniques used to grow an online presence, it’s imperative that a business not only be prepared to grow and change with the web world but also remain ethical. In this ever-changing landscape, four truths have remained the same over the years:
  1. A quality website has relevant content that grows and evolves with the business.
  2. A quality website gains relevant quality citations at a regular frequency.
  3. A quality brand has a following on social channels such as Google+, Facebook, Twitter, linkedin, Pinterest and other related social media outlets.
  4. A quality website markets to grow an audience of potential customers.
At Mad Fish, we build our clients a relevant audience. Rather than getting tunnel vision on one or two short-term tactics to increase a website’s search engine rankings, Mad Fish focuses on developing and implementing long-term, data-driven strategies that grow online audiences for brands. From our digital strategies, increased search engine rankings become a bi-product of quality work and not the sole focus of efforts. By growing an online audience, businesses become less susceptible to search engine ranking fluctuations during major algorithm updates and are able to stabilize both relevant website traffic, user engagement, and continued customer growth. Digital Marketing Campaign Elements For many businesses, a quality digital marketing strategy that delivers results can be difficult to develop in-house. To find out more on how Mad Fish can help your company or team with development, implementation, measurement or full-scale deployment of a relevant digital marketing strategy, call 503-935-5222, or click here to get in touch.