As Google and other search engines continue their evolution for delivering the best results possible, it’s important that both your website and your internet marketing strategy remain relevant. From the tools used for measurement to the techniques used to grow an online presence, it’s imperative that a business not only be prepared to grow and change with the web world but also remain ethical. In this ever-changing landscape, four truths have remained the same over the years:
- A quality website has relevant content that grows and evolves with the business.
- A quality website gains relevant quality citations at a regular frequency.
- A quality brand has a following on social channels such as Google+, Facebook, Twitter, linkedin, Pinterest and other related social media outlets.
- A quality website markets to grow an audience of potential customers.