The Challenge

Schoolhouse came to Mad Fish Digital to improve the reach and return on investment of their digital ads. While they have an exceptional reputation in the community, with 12 years of social credibility and brand awareness, they weren’t seeing the returns they needed.

Our Approach

We set out with clear goals, and got to know Schoolhouse inside and out. From auditing their existing social channels and search, to reading more about their products, and learning about their customers, we set the stage for a successful digital advertising strategy. We knew it wouldn’t be easy, but we set audacious goals that would please Schoolhouse and our paid media team. That included increasing new customer revenue through comprehensive social advertising campaigns, optimizing AdWords campaigns for improved Return on Ad Spend (ROAS) and increasing overall revenue by 50% over six months.

The Solution

Help Schoolhouse convert their passionate fanbase into customers with carefully curated and specifically targeted digital advertising.

We did this through developing comprehensive paid social campaigns on Facebook, Instagram, and Pinterest using insights from their digital platforms. We then set out to optimize the clients shopping campaigns for better performance. Finally, we wanted to reduce cart abandonment through better remarketing to help close the sales funnel.

The Results

Schoolhouse had an 82% increase in total revenue since the implementation of our social and paid advertising strategy. This is a 130% increase in revenue compared to the months prior to our partnership.

Through the implementation of our Dynamic Remarketing strategy, we were able to reduce the cart abandonment rate and increase the Order Completion Rate by 28%.

Services Implemented

  • Google Search Ads
  • Social Advertising
  • Google Shopping Feed

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