Schoolhouse is a leader in the homeware space, known for purposeful designs and exceptional attention to detail. They have a strong digital presence with robust ecommerce goals. In 2019, we knocked out a yearly digital revenue goal over two months early. We're grateful for our partnership and thrilled to see them exceed their goals.

130%

Increase in ROAS YoY

137%

Increase in Paidsocial Revenue YoY

142%

Increase in Transactions YoY

Services Implemented

  • Google Search Ads
  • Social Advertising
  • Google Shopping Feed

The Challenge

Schoolhouse partnered with Mad Fish Digital to implement a comprehensive paid media strategy for their ecommerce website. While their exceptional reputation speaks for itself, their social credibility and brand awareness on its own was not providing the online results they wanted. Mad Fish developed and optimized brand awareness, transactional and remarketing campaigns that continue delivering double-digit increases in annual revenue from digital channels.

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Our Approach

We set the stage for a successful digital advertising strategy by auditing their existing social channels and search campaigns as well as learning about their customers and their engagement with Schoolhouse products. We set audacious goals that included increasing new customer revenue through comprehensive social advertising campaigns, optimizing AdWords campaigns for improved Return on Ad Spend (ROAS) and increasing overall revenue by 50% over six months.

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The Solution

Armed with the data and our goals we set out to help Schoolhouse convert their passionate fanbase into customers with carefully curated and specifically targeted digital advertising.

Our goals were achieved through comprehensive paid social campaigns on Facebook, Instagram, and Pinterest. We also optimized their shopping campaigns for better performance. Finally, we reduced cart abandonment through better remarketing to help close the sales funnel.

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