Schoolhouse came to Mad Fish Digital to improve the reach and return on investment of their digital ads. While they have an exceptional reputation in the community with 12 years of social credibility and brand awareness, they weren’t seeing the returns they were looking for. Over the past four years, we have worked in partnership with their digital marketing and ecommerce team to expand the reach and reputation of the brand across the web. Throughout our work, we’ve consistently exceeded expectations, meeting annual revenue goals months ahead of schedule. Learn more about how we did it below.

The Results


ROAS on Google & Facebook YOY


Increase in revenue YOY


Increase in transactions YOY

3 schoolhouse social ads

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lamp on a nightstand
schoolhouse entryway with a bench and coat hooks
table with a chair and a couch in a room with a window

Services Implemented

  • Google Search Ads

  • Social Advertising

  • Google Shopping Feed

The Challenge

Schoolhouse partnered with Mad Fish Digital to implement a comprehensive paid media strategy for their ecommerce website. While their exceptional reputation speaks for itself, their social credibility and brand awareness on its own was not providing the online results they wanted. Mad Fish developed and optimized brand awareness, transactional and remarketing campaigns that continue delivering double-digit increases in annual revenue from digital channels years later.

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Our Approach

We set the stage for a successful digital advertising strategy by auditing their existing social channels and search campaigns as well as learning about their customers and their engagement with Schoolhouse products. We set audacious goals that included increasing new customer revenue through comprehensive social advertising campaigns, optimizing AdWords campaigns for improved Return on Ad Spend (ROAS) of 1,058% on Google & Facebook YOY. In addition, despite the pandemic, we were able to help increasing overall revenue by 65% YOY on our campaigns.

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The Solution

Armed with the data and our goals we set out to help Schoolhouse convert their passionate fanbase into customers with carefully curated and specifically targeted digital advertising.

Our goals were achieved through comprehensive paid social campaigns on Facebook, Instagram, and Pinterest. We also optimized their shopping campaigns for better performance. Finally, we reduced cart abandonment through better remarketing to help close the sales funnel.

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