Hospitality Pay-Per-Click Services

Mad Fish Digital is an award-winning PPC agency driving results through increased bookings for hotels, resorts, and restaurants. Our pay-per-click experts develop individualized strategies that help our hospitality clients overcome challenges and meet their marketing goals while maintaining a profitable return on investment. 

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Our pay-per-click (PPC) services for the hospitality industry are designed to help hotels and resorts reach potential guests at the right moment, driving direct bookings and increasing occupancy rates. Using strategic keyword targeting and compelling ad copy, we help our clients stand out in a crowded online marketplace and capture the attention of travelers. 

Mad Fish Digital is a data-driven agency that creates individualized PPC strategies to help our clients increase customer acquisition while maintaining an optimal ROI. We are dedicated to driving impactful results while providing an unforgettable client experience. Partner with us for your hospitality PPC needs to: 

  • Expand Your Online Presence: We help our hospitality clients increase their online presence to get the recognition they deserve. 
  • Reach Your  Target Audience: We use strategic keyword targeting to put your business in front of the right person at the right time. 
  • Stand Out From The Competition: Our comprehensive pay-per-click services help establish your business as a top choice in the area.
  • Increased Bookings: Our PPC campaigns are designed to help increase bookings and revenue.

Check out Some of our Client Successes

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Palmer logo on image of Palmer campus
Solmate Socks logo over image of person wearing Solmate Socks

View more of our case studies and client success stories here!

Paid Digital Strategy Development for Hospitality

We develop comprehensive hospitality PPC strategies that are individualized to the needs of each client, covering everything from budget allocations and keyword targeting to copywriting and reporting. Our campaigns are crafted to help our clients drive more direct bookings and increase occupancy rates.

Download an Example Paid Media Strategy

Hospitality PPC agency

Working with Mad Fish Digital for customized pay-per-click advertising services is a seamless process. We first conduct thorough research to understand each client’s business, target audience, and marketing goals. From there, we create a custom-tailored strategy aimed at maximizing return on investment and meeting those goals. Our campaigns increase brand visibility, deliver high-quality leads, and improve conversion rates for our hospitality clients.

We Help Solve Issues Such As:

Decreased Bookings

Many hospitality businesses struggle to attract and convert potential guests, leading to fewer bookings and uncertainty on how to reach new customers.

High Customer Acquisition Costs

Hotels and resorts often face challenges in acquiring new customers at a reasonable cost, leading to low marketing return on investment.

Low Return on Ad Spend

Measuring and optimizing return on ad spend is difficult for hospitality businesses, resulting in inefficient marketing campaigns and wasted resources. 

Digital Marketing Metrics We Manage for Our Hospitality Clients

Here are just a few of the key performance indicators (KPIs) we track for our PPC clients:

  • Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it. A higher CTR indicates an engaging ad.
  • Conversion Rate: The percentage of visitors that result in a desired action, such as booking a room or signing up for a newsletter.
  • Cost Per Click (CPC): The average cost of each click on an advertisement.
  • Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising. Our campaigns are optimized to maximize ROAS to ensure profitability.
  • Quality Score: The relevance and quality of an advertisement. Higher quality scores often mean better ad placements and lower costs.
  • Ad Impressions: The total number of times an ad is shown to the selected audience.
  • Ad Clicks: The total number of clicks on an ad.

Hospitality Industry Trends

Revenue in the Hotels market is projected to reach US$410.000bn in 2023.r


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Modulus Company Logo

“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

Washington State University Vancouver Logo

“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

Solmate Socks logo

“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

We have an established track record of growing e-commerce revenue with our pay-per-click services. Our e-commerce campaigns use proven strategies to increase conversion rates and revenue for our clients. 

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Full Funnel Strategies

We use a full funnel approach to digital strategy to ensure we target potential guests at every stage of their journey. This ensures we deliver relevant, personalized ads that increase conversion rates and direct bookings.

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Keyword Research & Optimization

Every PPC campaign begins with in-depth keyword research to identify target keywords that will drive targeted website visitors at an optimal CPC. Our team monitors and optimizes keywords over the life of our campaigns to maximize impact and ROI. 

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Landing Pages

Our designers build high-converting landing pages for our PPC campaigns. We use design best practices to ensure a user-friendly experience that engages and converts website visitors. 

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A / B Split Testing

We conduct a series of A/B tests on our campaigns to make data-driven optimizations and increase ROAS. From targeting to ad copy and creative, our A/B testing and optimization ensures exceptional client results. 

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Implementing geo-fencing with PPC campaigns allows us to target specific geographic areas for more precise targeting and better ad personalization. Geo-fencing helps optimize marketing efforts, driving higher conversion rates and more bookings. 

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Google Ads & Microsoft Advertising

Google Ads and Microsoft Ads are essential for hotels and resorts since they are where most potential guests are searching for accommodation. By strategically targeting relevant keywords, we can target the right people at the right time to drive more website visitors and direct bookings. 

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Social Media Advertising

Social media advertising through platforms like Facebook, Instagram, and TikTok allows our hospitality clients to expand brand visibility and engage with new and existing guests. We leverage the extensive reach and engagement of social media to help our hospitality clients stand out from their competition. 

Why Brands Trust Mad Fish Digital as Their Hospitality PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

We’re a certified B Corporation and award-winning agency that helps hotels and resorts profitably increase direct bookings. We’ve helped clients scale advertising, increase revenue, and navigate the unique challenges of digital marketing in the hospitality industry. 

accountable to results

Prioritizing Clients

At Mad Fish Digital, clients come first.  Our team is dedicated to creating a positive work environment, fostering creativity, and delivering top-notch results for our clients. We strive to build lasting client relationships and provide an unrivaled customer experience. 

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Ideal Outcomes for Hospitality Brands

We’re a data-driven agency with a proven track record for driving impactful results for clients. Our PPC services help clients reach their target audience to increase bookings and revenue. Our in-depth reporting provides full transparency into campaign performance. 

innovative approach

New and creative method

We take a new and creative approach to PPC strategy that helps our clients stay ahead of the competition. Our team stays up-to-date on marketing trends and tactics, testing and implementing them alongside our proven strategies. 

Mad Fish Digital 'Research first' approach

Research First Approach

Our onboarding process lets us fully understand each new client’s business and their challenges and opportunities. This foundational step allows us to craft an individualized marketing strategy that helps clients meet and exceed their marketing goals. 

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Best Agency for the Planet

Our mission statement is to be the best agency for the planet. This starts with positively impacting our employees, clients, and community. We’re a certified B Corporation dedicated to social and environmental performance, public transparency, and legal accountability. We focus on employee well-being and personal development to help our team drive meaningful growth for themselves and our clients. 

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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