Why the Top HVAC Companies Trust Mad Fish Digital as their Lead Generation & PPC Agency

Mad Fish Digital is an award winning a pay-per-click (ppc) advertising agency and Google Premier partner. We specialize in helping HVAC companies reach their goals, and succeed in the competitive digital marketing landscape. : 

  • Develop a paid advertising strategy 
  • Budget planning and allocation
  • Identify the ideal customers
  • Manage PPC campaigns to maximize return on investment
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Our PPC services help take HVAC businesses to the next level by increasing online visibility and driving qualified leads. We target specific keywords relating to heating, ventilation, air conditioning, and other HVAC services to put our clients in front of the right audience. 

We understand the unique challenges and opportunities that HVAC companies face, and our pay-per-click marketing services are designed to help you stand out from the competition. From advanced targeting options to strategic bidding strategies, we help HVAC businesses reach local homeowners and businesses in need of HVAC services. 

Once campaigns are live, we continuously monitor and optimize them to make sure we’re getting the best results for our clients. We provide detailed reporting and analysis to track the success of each campaign and make data-driven adjustments. 

Our industry knowledge and per-per-click advertising experience make us a trusted HVAC PPC agency. Our campaigns are designed to drive measurable results and deliver a strong return on investment. Our  collaborative approach with clients helps them identify and exceed their digital marketing goals, keeping their technicians schedule full, and growing the overall customer base.   

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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Check out Some of our Client Successes

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View more of our case studies and client success stories here!

Paid Digital Strategy Development for the HVAC Industry

We develop tailored strategies that increase lead generation for HVAC businesses. Our detailed strategy covers everything from budget allocation and bidding strategies to audience targeting and messaging by platform.

Download an Example Paid Media Strategy

HVAC PPC agency

As a trusted HVAC PPC agency, Mad Fish Digital helps  clients increase brand awareness, drive higher quality leads, and improve their return on investment from digital marketing efforts. Our team of experts conducts thorough upfront market research to understand each HVAC client’s competitive market landscape and execute a unique digital strategy aimed at maximizing results. 

We Help Solve Issues Such As:

Lack of Targeted Leads

Many HVAC businesses struggle to generate high-quality qualified leads. Unqualified leads often mean wasted time by Customer Service Reps and inefficient use of other resources spent on prospects that won’t become clients. 

Difficulty in Measuring ROI

Tracking ROI for marketing efforts can be challenging without clear metrics, tools, and processes. Without having an accurate ROI, it’s hard to understand the effectiveness of marketing campaigns. 

Ineffective Ad Spend

HVAC businesses often face the challenge of knowing how to spend their marketing budget effectively and often don’t utilize the most cost-effective channels. 

Digital Marketing Metrics We Manage for Our HVAC Clients

Here are the top metrics we track for our HVAC clients: 

  • Click-Through Rate (CTR): The percentage of people who click on your ad after viewing it. A CTR of 4% means that 4 out of every 100 people who saw your ad clicked on it.
  • Cost Per Click (CPC): This is the average cost per click on your ads. A lower CPC indicates is an indicator of a good ad.
  • Conversion Rate: The percentage of people who take a desired action after clicking on your ad, such as requesting a quote or calling your business. Conversion rate is a very important metric for advertising campaigns.
  • Cost Per Conversion (CPC): This is the average cost you are paying for each conversion or desired action. A lower CPC means that your ad is effectively generating leads.
  • Quality Score: The metric used by advertising platforms to measure the relevance and quality of your ads and keyword targeting. A higher quality score can lead to lower costs and better ad positioning.
  • Return on Ad Spend (ROAS): ROAS is the total amount of revenue generated divided by the total amount spent. This number shows how much revenue was generated for every dollar spent on advertising.
  • Ad Clicks: This is an engagement metric that measures the total number of clicks on your ad.

HVAC Industry Trends

The HVAC industry in the US is expected to grow by 3.1% annually from 2021 to 2026, driven by the demand for energy-efficient and smart systems.t

– marketsandmarkets.com

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Bringing Innovative Pieces to the Digital Puzzle

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Full Funnel Strategies

We take a full funnel approach to our PPC strategy for HVAC clients. This approach drives growth by guiding potential customers through the awareness, consideration, and conversion stages. Our team optimizes every stage of the funnel for success, leading to increased brand awareness and higher conversion rates. 

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Ecommerce PPC

Mad Fish Digital is a top-tier PPC agency that increases online sales for our clients. Our digital marketing experts help you acquire new customers for your business with a great return on investment. 

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Keyword Research & Optimization

Our deep understanding of the HVAC industry helps us identify targeted, cost-effective keywords to find businesses and homeowners looking for your services. After campaigns are launched, we continuously monitor and optimize the keywords to maximize ROI. 

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Landing Pages

Mad Fish Digital has a team of experienced designers who build engaging landing pages for our clients. Every page is designed with industry best practices and user experience in mind to capture as many leads as possible. 

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A / B Split Testing

A/B testing is essential for HVAC PPC campaigns. We A/B test all elements of our campaigns including ad copy, ad creative, and audience targeting to drive higher CTRs, lower CPCs, and increased conversion rates. 

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Geo-fencing allows us to serve ads to people in specific geographic locations. We use this to target potential customers in the service area of clients’ businesses, leading to higher engagement. 

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Google Ads & Microsoft Advertising

Harnessing search advertising channels like Google and Microsoft ads is necessary for service businesses. These platforms allow us to precisely target potential customers when they are searching for HVAC-related services, increasing brand exposure and generating qualified leads. 

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Social Media Advertising

Social media advertising is also great for HVAC businesses. Using channels like Facebook, Instagram, and TikTok, we can target and engage with potential customers in our clients’ service areas, leading to increased customer acquisition and retention. 

Why Brands Trust Mad Fish Digital as Their HVAC PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

Mad Fish Digital helps HVAC businesses grow in their competitive industry. We’re a certified B-Corporation and award-winning agency that has helped countless clients grow their revenue, scale advertising, and beat their competition through strategic digital marketing solutions. 

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Prioritizing Clients

At Mad Fish Digital, our clients come first. Our team is dedicated to providing exceptional customer service and building lasting client relationships. We act in the best interest of our clients to drive measurable results for their businesses. 

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Achieving Outcomes for Clients.

We are a trusted partner to drive results and grow your business. From research and strategic marketing planning to detailed reporting and ongoing optimization, we run impactful pay-per-click campaigns that help our clients achieve their business goals. 

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New and creative method

We take an innovative approach to digital strategy development for our HVAC clients. Our team stays up to date with marketing technology and HVAC industry trends. We consistently evaluate all of our strategies to ensure we’re delivering the best possible results for our clients. 

Mad Fish Digital 'Research first' approach

Research First Approach

When clients start working with Mad Fish Digital, we do a deep dive into their business and their competitive landscape. By understanding the goals and challenges our clients face, we can craft a tailored marketing strategy. Our dedication to truly understanding our clients sets the stage for successful campaigns.

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Best Agency for the Planet

Our mission statement is to be the best agency for the planet. We’re a certified B Corporation, showing that we’re dedicated to social and environmental performance, public transparency, and legal accountability. We also focus on employee growth and wellbeing. We believe that good clients want to work with good people, and we strive to always have a positive impact on our employees, clients, and community. 

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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