Mad Fish Digital is a top PPC agency for Doctor on Demand businesses. We handle all aspects of PPC campaign management for driving qualified leads:

  • PPC strategy
  • Keyword research
  • Copywriting
  • Optimization
  • Reporting

Our data-driven strategies ensures cost-effective and impactful PPC campaigns that align with the needs of clients in the doctor on demand industry.

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Mad Fish Digital uses the latest in marketing technologies, advanced targeting options and all relevant ad extensions to make sure our pay-per-click campaigns reach potential patients with the right message, at the right moment in their journey looking for a provider. When paired with our award winning ad creatives and strategic bidding strategies, our paid media team is able to deliver qualified leads direct to doctor on demand providers. 

Our team understands the competitive nature of the healthcare industry, especially for doctor on demand providers, which is why our team tailors our PPC campaigns to stand out in the digital telehealth landscape. We continuously monitor and optimize each campaigns to increase our client’s visibility and attract new patients.

Our pay-per-click services also include detailed performance reporting and analysis so that our clients can fully understand the impact of each campaign. We track key metrics such as brand impression share, click-through rates, conversion rates, and cost per acquisition to gain valuable insights into campaign performance and give us a clear direction for campaign optimization.

Mad Fish Digital is focused on delivering measurable results and providing cost-effective leads for your doctor on demand practice. Our pay-per-click campaigns help you expand your reach, connect with potential patients, and achieve sustainable growth in the competitive telemedicine landscape. 

Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Check out Some of our Client Successes

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Palmer logo on image of Palmer campus
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View more of our case studies and client success stories here!

Paid Digital Strategy Development for Doctor on Demand

We develop winning pay-per-click strategies that include bidding strategies, messaging by platform, and advanced audience targeting to drive new patients to your business.

Download an Example Paid Media Strategy

Doctor on Demand PPC agency

Partnering with Mad Fish Digital for your pay-per-click advertising needs is a seamless process that brings an influx of new patients to your doctor on demand business. Our team conducts thorough research to understand your needs and create a custom strategy to increase visibility, drive targeted traffic, and achieve your marketing goals.  

We Help Solve Issues Such As:

Lack of Patient Acquisition

Doctor on Demand providers often struggle with patient acquisition through performance marketing efforts. It can often be difficult to reach and convert target audiences into new patients. 

Low Conversion Rates

Low conversion rates are common for underperforming pay-per-click advertising campaigns. This is often due to unoptimized ad copy, ad creative, or poor landing page design. Often times competitors are even capturing your market share, and an experienced team is required to out-think the competition.

Difficulty in Measuring ROI

Measuring ROI and accurately tracking success is another common struggle for doctor on demand providers. Without the proper tools and tracking in place, it can be difficult to accurately measure the impact of your marketing efforts, and accurately attribute patient acquisition costs and revenue generation. 

Digital Marketing Metrics We Manage for Our Doctor on Demand Clients

Here are the metrics we track for our paid advertising campaigns:

  • Organic Traffic: The number of visitors coming to your website from search engines. For example, traffic from users searching for terms like “online doctor consultation” would count as organic traffic.
  • Keyword Rankings: How you rank for relevant keywords in search engines for key terms.
  • Click-Through Rate (CTR): CTR is the percentage of users who click through to your website compared to the total number of impressions.
  • Conversion Rate: How many website visitors completed key actions, such as scheduling an appointment, versus the total number of website visitors.
  • Backlink Quality and Quantity: The number and quality of backlinks from relevant or authoritative websites in your industry.
  • Mobile Traffic and Engagement: Tracking mobile-specific metrics like mobile traffic, bounce rate, and time on site to understand how mobile-friendly your site is.
  • Local Search Performance: Tracking local search keyword rankings and map pack performance to understand how well you rank for local searches.

Doctor on Demand Industry Trends

The global telehealth market is expected to grow over $240 billion by 2026, with a compound annual growth rate (CAGR) of 23.4%.t

– GlobeNewswire.com

88% of consumers said that they had used telehealth services at some point since the COVID-19 pandemic began

– GlobeNewswire.com

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Bringing Innovative Pieces to the Digital Puzzle

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Keyword Research & Optimization

Our understand of the healthcare and telehealth industry helps us uncover cost-effective keywords that other agencies might not find. We use industry lingo and trends to reach your potential customers and drive targeted traffic. 

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Full Funnel Strategies

Our full funnel approach to strategy makes sure we target potential patients at every step of their journey. This approach leads to better, more cost-effective patient acquisition and retention. 

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Ecommerce PPC

We offer full management of e-commerce campaigns that will help take your storefront to the next level. We grow your online visibility to drive more conversions. Our digital marketing expertise allows us to acquire new customers at a great ROI.

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GEO-Fencing

Geo-fencing technologies bring precise targeting of prospective patients in specific areas and can be a powerful tool in for pay-per-click campaigns. Geo-fencing serves to enhances brand visibility amongst target audiences, and can accelerate patient acquisition. 

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Landing Pages

Mad Fish Digital has a team of highly experienced designers who create high-converting, user-friendly landing pages for your marketing efforts. These pages increase the effectiveness of your pay-per-click campaigns and boost your overall ROI.  

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A / B Split Testing

A/B testing is a crucial component of any marketing campaign. We conduct a series of A/B tests to make data-driven decisions and maximize the performance of your pay-per-click campaigns.

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Google Ads & Microsoft Advertising

With Google and Microsoft being the primary search engines, leveraging their advertising networks is a perfect way to reach potential patients when they are searching for your services. By targeting relevant keywords on these platforms, we can drive targeted traffic to your website and drive growth for your doctor on demand business. 

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Social Media Advertising

Leveraging social media platforms like Facebook, Instagram, TikTok, and LinkedIn is another great way to reach prospective patients. These platforms can offer higher levels of engagement and more detailed targeting, making social media advertising a great way to acquire new patients and increase patient retention. 

Why Brands Trust Mad Fish Digital as Their Doctor on Demand PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

Mad Fish Digital is proud to be a certified B-corporation and award-winning digital marketing agency. We help doctor on demand businesses thrive in their competitive market and will help you to optimize revenue from online channels, scale advertising, and achieve your digital marketing goals.  

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Prioritizing Clients

Our client-first approach helps us build positive, lasting relationships with our clients. We’re dedicated to providing top-notch customer service and driving exceptional results for your doctor on demand business. 

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Achieving Outcomes for Clients

Mad Fish Digital is focused on driving results above everything else. From keyword research and A/B testing to detailed reporting and ongoing optimization, our pay-per-click campaigns deliver impactful results that drive growth and achieve your business goals. 

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Fresh Methodology

We are continuously evaluating and developing new strategies to stay ahead of the competition. Our team performs quarterly reviews of all marketing strategies to ensure maximum effectiveness. Our fresh methodology will help keep your doctor on demand business ahead of the curve. 

Mad Fish Digital 'Research first' approach

Research First Approach

Mad Fish Digital’s research-first approach ensures that we fully understand our clients and their industries. We do a deep dive into your business to learn about your story, challenges, and goals. We pair those findings with a competitive analysis to create a research-driven strategy that drives impactful results. 

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Best Agency for the Planet

It may sound ambitious, but we want to be the best agency for the planet. We do this by empowering our employees to learn, grow, and exceed their potential while taking care of their health and well-being. We’re also a certified B Corporation, showing that we’re dedicated to social and environmental performance, public transparency, and legal accountability. Learn more about us

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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