Connecting Patients With Hospitals That Care

Mad Fish Digital is an award-winning agency that helps hospitals increase online visibility and acquire new patients through pay-per-click advertising.  Our experience and deep understanding of the healthcare industry help us launch successful PPC campaigns that increase patient acquisition while maintaining a profitable return on investment

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With Mad Fish Digital’s pay-per-click (PPC) marketing services, hospitals can reach potential patients at the exact moment they are searching for medical services. We leverage healthcare-specific keywords and strategic ad placements to help hospitals increase visibility and stand out as a top choice for healthcare. Our team is dedicated to driving meaningful results and an exceptional client experience. Partner with Mad Fish Digital for your hospital PPC needs to: 

  • Build Trust & Credibility: We help hospitals increase their online presence to build trust and credibility in their areas. 
  • Reach Your Audience at The Right Time: Using strategic keyword targeting, we help showcase your hospital to potential patients when they are searching for medical services. 
  • Stand Out From The Competition: Our comprehensive pay-per-click services help establish your hospital as a market leader.
  • Increase Patient Acquisition: Our PPC campaigns are designed to help hospitals attract more new patients at a profitable return on investment. 

Check out Some of our Client Successes

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View more of our case studies and client success stories here!

Paid Digital Strategy Development for Hospital

We develop comprehensive pay-per-click strategies for hospitals, covering everything from budget allocations and keyword targeting to copywriting and reporting. Our campaigns are designed to help our clients acquire new patients and drive more revenue.

Download an Example Paid Media Strategy

Hospital PPC agency

We’re an award-winning agency focused on driving results for hospital PPC campaigns. We analyze each client’s hospital and develop tailored strategies to maximize return on investment and drive qualified leads. Our PPC experts will drive increased visibility, website visitors, and leads. Partner with Mad Fish Digital to stand out from the competition.  

We Help Solve Issues Such As:

Difficulty in Targeting the Right Audience

Hospitals have a hard time reaching their target audience through performance marketing. This can lead to low engagement and conversion rates on marketing campaigns. 

Challenges with Measuring ROI

Measuring the return on investment (ROI) of marketing efforts is difficult without the proper tools and tracking. This can make it challenging to understand which campaigns are working and where to allocate budgets. 

Adapting to Changing Regulations and Compliance

Staying compliant with changing regulations can hinder the effectiveness of marketing campaigns and create additional hurdles in reaching your target audience. 

Digital Marketing Metrics We Manage for Our Hospital Clients

Here are just some of the top key performance indicators (KPIs) we manage for PPC campaigns: 

  • Click-Through Rate (CTR): This measures the percentage of people who click on an advertisement after seeing it. A high CTR means that an ad is engaging and relevant.
  • Cost Per Click (CPC): The average cost for each click on an ad. We aim for the lowest CPC on our campaigns.
  • Conversion Rate: The percentage of clicks on an ad that result in a conversion action, such as booking an appointment or calling the hospital.
  • Cost Per Conversion (CPC): The average cost of each conversion action. A lower cost per conversion is better.
  • Quality Score: The relevance and quality of ads, keywords, and landing pages. A higher quality score can lead to better ad placements and lower costs.
  • Return on Ad Spend (ROAS): The amount of revenue generated for every dollar spent on a campaign. We optimize ads to drive the lowest ROAS possible.
  • Impression Share: The percentage of times an ad is shown out of the total available impressions.

Hospital Industry Trends

The US hospital industry is projected to generate $1.5 trillion in revenue in 2023, up from $1.4 trillion in 2022.


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

Our pay-per-click services have a proven history of growing e-commerce revenue for our clients. We strategically design our campaigns to drive targeted website visitors and maximize conversion rates. 

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Keyword Research & Optimization

We identify high-performing and cost-effective keywords for every PPC campaign to ensure success. We continuously monitor and optimize keywords for our campaigns to deliver the best possible results. 

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Full Funnel Strategies

Our full funnel strategies target potential patients at every stage of their journey to deliver relevant, personalized ads. This approach helps deliver the right message at the right time, leading to increased conversion rates and ROAS. 

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Landing Pages

A successful PPC campaign needs an optimized landing page. We use proven design techniques to build high-converting landing pages that help engage and convert visitors. 

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A / B Split Testing

We A/B test all aspects of our pay-per-click campaigns to make data-driven optimizations. From audience targeting to ad copy and creative, our A/B testing and optimization ensures exceptional client results.

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Geo-fencing is an integral part of hospital PPC campaigns. It allows location-based targeting to deliver relevant, personalized ads that increase engagement and patient acquisition rates.

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Social Media Advertising

Facebook, Instagram, and TikTok are powerful advertising platforms that allow hospitals to connect and engage with new and existing patients. Social media’s extensive reach and engagement allow our clients to stand out from the competition.

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Google Ads & Microsoft Advertising

Google Ads and Microsoft Ads are essential for hospital PPC campaigns. Most patients use these platforms to search for medical services before going to a hospital, allowing us to target the right people at the right time to increase patient acquisition. 

Why Brands Trust Mad Fish Digital as Their Hospital PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

As an award-winning PPC agency, Mad Fish Digital helps hospitals target and attract more patients. Our per-per-click services have helped our clients increase revenue, scale advertising, and beat online competition. 

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Prioritizing Clients

At Mad Fish Digital, clients come first. Aside from delivering impactful campaign results, we strive to build lasting client relationships and provide an unforgettable customer experience. 

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Driving Positive Outcomes for Clients

Our data-driven agency has a proven history of driving measurable results for clients. We develop PPC strategies to help clients increase lead generation and exceed their marketing goals. Our detailed reporting provides transparency into campaign performance and highlights the impact of our campaigns. 

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New and creative method

Our innovative approach to pay-per-click strategy helps hospitals stay ahead of industry trends. We stay up-to-date on the latest technologies and trends, testing and implementing them alongside our proven strategies. 

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Research First Approach

We take the time to fully understand each new client’s business and their challenges and opportunities. This allows us to develop a tailored pay-per-click strategy that helps each client meet and exceed their marketing goals. 

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Best Agency for the Planet

Mad Fish Digital wants to be the best agency for the planet. This starts with positively impacting our employees, clients, and community. We’re a certified B Corporation dedicated to social and environmental performance, public transparency, and legal accountability. We focus on employee well-being and personal development to help our team drive meaningful growth for themselves and our clients. 

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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