Building a solid Pay-Per-Click (PPC) strategy for the fencing and decking industry requires working with folks who understand your space best. For nearly two decades, our digital marketing team has helped our partners locally and nationally gain exposure online through customized digital marketing strategies that speak to individual homeowners and businesses alike. Let’s work together and take your decking or fencing business to the next level through individualized PPC services that produce results—contact us today.

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Using PPC to Help the Fencing and Decking Businesses Find Customers 

We understand how competitive the fencing and decking industry is, which is why we leverage the strength of PPC to help our partners reach their customers. Here are a few advantages to working with our PPC team that specializes in digital marketing services for your industry: 

  • Customized PPC marketing services specifically designed for the fence and decking industry
  • A team of PPC experts that use the latest tactics and technologies to help your business outperform the competition
  • Paid ads that connect you with your audience at the right stage of their customer journey
  • Seasonal strategies with ads that align with specific promotions or holidays
  • Accurate and transparent reporting supporting campaign success at your convenience
  • Iterative approach to PPC marketing that adjusts based on performance
Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

PPC Strategy Development Customized to Fencing & Decking Businesses

Our approach to every PPC or paid advertising strategy involves getting to know your fencing and decking business individually. In turn, we use that knowledge to understand budget allocations by channel, platform messaging, audiences, and additional data to produce results and increase conversions. See our sample PPC strategy to learn more about our work.

Download an Example Paid Media Strategy

Why Work With Our Fencing & Decking PPC Agency 

We understand the fencing and decking industry faces unique challenges when reaching customers. To address those concerns, we assembled an award-winning team that customizes every PPC digital strategy to our partnerships. We then use that strategy to drive traffic to your site while increasing conversions through optimized keywords, targeted messaging, and other digital tactics that work. 

We Help Solve Issues Such As:

Lack of Targeted Leads

If you need help reaching qualified leads across one or more locations, we’re here to assist you with reevaluating your PPC strategy. Our paid media team relies on targeted campaigns that eliminate time wasted on low-quality leads and allow you to focus on new prospects with actual interest. 

High Cost per Acquisition

We know the expense that goes into performance marketing, particularly if it isn’t done professionally. Working with a skilled PPC team that can maximize paid media budgets in the fencing and decking industry is the best path toward reducing cost per acquisition and helping you achieve profitability through targeted optimization. 

Seasonal Demand Changes

The fencing and decking industry faces a unique challenge that involves seasonal demand. That often leads to slower sales periods in the winter and peak sales in the spring and summer. Partnering with a PPC agency that can make data-driven decisions based on those fluctuations promotes healthier budgeting and increased sales. 

Transparent PPC Marketing for the Fencing and Decking Businesses 

Every business we work with gains access to industry-leading reporting tools and personalized meetings that communicate PPC performance for every fence and decking campaign. Some of the metrics we’ll discuss include: 

  • Phone Calls by Marketing Channel: This metric analyzes the number of qualified leads generated from phone calls from each pay-per-click campaign and measures the service inquiries.
  • Contact Form Fills: This metric measures the quality and quantity of leads generated from pay-per-click campaigns.
  • Click-Through Rate (CTR): This measures the percentage of people who click on your ad after seeing it. For example, a high CTR for a fencing company might be 5% or above, indicating that the ad is effectively capturing the interest of potential customers.
  • Conversion Rate: This metric tracks the percentage of ad clicks that result in a desired action, such as a form submission or a phone call. For a decking company, a strong conversion rate might be 10% or higher, showing that the ads are driving valuable leads.
  • Cost Per Click (CPC): This KPI measures the average cost of each click on your ads. For a fencing business, a competitive CPC might be $2 or less, indicating efficient spending on ad clicks.
  • Quality Score: This metric evaluates the relevance and quality of your ads, keywords, and landing pages. A decking company might aim for a quality score of 7 or higher, indicating that their ads are well-targeted and engaging.
  • Return on Ad Spend (ROAS): This KPI calculates the revenue generated for every dollar spent on advertising. For a fencing & decking company, a strong ROAS might be 500%, indicating that the ad campaigns are delivering significant returns on investment.
  • Cost Per Conversion (CPC): This metric measures the average cost of acquiring a lead or customer through PPC campaigns. For a fencing & decking business, a desirable cost per conversion might be $50 or lower, indicating efficient acquisition of new customers.
  • Ad Click-Through Rate (CTR): This measures the percentage of people who click on your ad after seeing it. For example, a high CTR for a fencing company might be 5% or above, indicating that the ad is effectively capturing the interest of potential customers.

The metrics above allow us to understand each campaigns effectiveness to make data-driven decisions, improve your online visibility and drive more relevant traffic to your fencing and decking website. 

Fencing & Decking Industry Trends

The global decking market size was estimated at $8.02 billion in 2021 and is expected to expand at a CAGR of 5.2% from 2022 to 2029. The U.S. accounted for the largest share of the global decking market in 2021, with a revenue of $3.21 billion.


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

Our PPC experience in the deck and fence industry allows us to communicate our knowledge of materials, installation techniques, and design trends professionally. In turn, our paid media campaigns share your brand values and encourage transactions in tandem with your expert craftsmanship.

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Full Funnel Strategies

We develop full-funnel strategies for the fencing and decking industry that generate brand awareness, move folks from the consideration phase, and drive them to convert. Historically, our clients have used our PPC services to increase site visibility, engagement, and revenue.

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Keyword Research & Optimization

Our PPC team is dedicated to helping our fencing and decking partners by offering individualized solutions. We do this by optimizing campaigns that drive traffic and boost business. With a proven track record and industry knowledge, we’re here to ensure you stand out while maximizing ROI.

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Landing Pages

We create high-converting landing pages for the Fencing and decking industry crafted to captivate your target audience, resulting in increased click-through rates and higher lead generation.

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A / B Split Testing

We know the value of A/B testing PPC fencing and decking campaigns better than anyone. A data-driven, iterative approach allows us to conduct actual split tests on campaigns and ad creative that improve our partners’ conversions and higher ROI.

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We use specialized geo-fencing PPC campaigns that reach your audiences where they are. Doing so allows us to use precise targeting to increase brand exposure, customer engagement, website traffic, and higher sales. 

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Google Ads & Microsoft Advertising

Our PPC team servicing the deck and fence industry uses Google Ads and Microsoft Ads to expand brand visibility and customer reach online. We do this by using intentional keywords and strategies alongside ad placements your customers will see and interact with.

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Social Media Advertising

In the fencing and decking industry, social media advertising channels like Facebook, Instagram, TikTok, and LinkedIn play a crucial role in digital marketing. Search ads on these platforms offer significant advantages, including increased brand visibility, a wider audience reach, and lead generation. 

Why Brands Trust us as Their Fencing & Decking PPC Partner

Our clients set the expectations—we exceed them.

We are a certified B-Corporation and award-winning PPC agency that helps clients in the fencing and decking industry excel in the digital landscape. Let’s discuss how we can help you increase revenue, scale advertising efforts, and dominate your online competition.

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Prioritizing the needs of clients

Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing with tangible results that prioritize your needs to boost your fencing and decking company.

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Delivering Outcomes for Clients.

We are your go-to partner for driving results online by taking a data-driven approach to digital marketing. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success.

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New and creative method

We approach every digital marketing strategy for our fencing and decking partners with innovation in mind. With a focus on results, each strategy—including our social strategies—is evaluated on a quarterly basis to ensure maximum effectiveness.

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Research First Approach

We help you stand out from others online by taking a research-first approach. Every fencing and decking PPC strategy includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story.

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Best Agency for the Planet

Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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