Northwest Outdoor Brand Achieves SEO Success
For over 40 years, Pacific Yurts has been developing the highest quality modern yurts for outdoor enthusiasts and outdoor living enthusiasts. The company needed a way to better showcase its product and engage with an enthusiastic online community. Mad Fish Digital was excited to jump in and partner with such a respected brand. For over five years, our team has been creating and refining Pacific Yurts' advertising efforts. It is these sorts of long-term partnerships we thrive on.
Avg. Year-over-year organic traffic growth annually +20.3%
Organic Traffic month-over-month increase, annually +12.9%
Avg. increase in organic goal completions month-over-month, annually +182.5%
The Results
Since adopting our branding and paid advertising strategies, Pacific Yurts has seen a 182.5% increase in annual goal completions and a 12.9% increase in year-over-year organic traffic. Through a comprehensive strategy of search, content, social, and paid advertising, our strategists have been keeping them at the top of search rankings, engaged with their loyal customers, and growing product awareness nationwide.
Average page session duration 3+ minutes
Monthly Facebook post engagement +92%
Monthly Instagram audience growth +17%
Social Media Engagement is Big
Capturing the spirit of the Pacific Yurts brand is what our design team focused on as we developed an identity and visual aesthetic for the outdoor brand. Through Instagram and Facebook, we saw customer engagement increase and online sentiment flourish. We are thrilled to see their fans enthusiastically engage with their social media channels and sharing their stories through our branded #MyPacificYurts hashtag, now featuring over 450 images. In addition, they’ve been featured in Google Discover results.
Services Implemented
- Social Media Marketing
- Web Development
- Content Marketing
- Phone tracking
- Design
- SEO
An Education-Focused Content Strategy Resulted in Ranking Increases
