Perhaps you’re a home improvement junkie like me and love searching online for the latest remodeling and design ideas and photos. You may have noticed popping up in the search results more and more often. Houzz is not only a fantastic resource for home design geeks – It’s becoming a resource of paramount importance for interior and landscape design professionals, home builders, home plan designers and more.

What is Houzz?

Started in 2009, Houzz as an online community filled with professionals dedicated to and interested in all manner of home design, from architecture to landscaping. Homeowners wanting to make improvements can visit Houzz to get inspired. Professionals in the industry can increase their business’s exposure, build their brand and communicate with potential clients.

How Can Houzz Help a Business’s SEO?

Houzz is increasingly dominating search engine results. Do a quick Google search of “kitchen remodels” and you will find Houzz as the number 1 result. A Google search for “outdoor kitchen ideas” places Houzz in the middle of the first page results, just behind, and This Old House. With Houzz, a business can get their brand and services increased exposure for some of the broad and non-local search queries.   The more connected and engaged you are on Houzz, the number of ideabooks your photos are placed in and other factors determine your Houzz profile page’s SEO value.

Important Tips When Using Houzz

The following are just a few tips:

1. Fully build out your Houzz professional profile to have the most potential for ranking, traffic and ultimately leads. Houzz, like Google, has algorithms that determine the order of search results within their website. Like a local business listing in sites like Yelp, Google+ or CityGrid, including good images, having reviews, site participation and growing your followers are all contributing factors to being more prominently displayed in the site.

2. Commit to responding to any questions people have about the photos you upload or the ideabooks you create. Unlike Pinterest, Houzz is truly about communicating with the larger community, whereas Pinterest just makes it easy to share photos.

3. Create ideabooks! Visitors to your page can share photos from your ideabooks. The more ideabooks your photos are shared in the better. This is one metric that Houzz definitely takes into consideration. Also, Houzz has a search bar that allows visitors to search for ideabooks, which is another opportunity for your company’s page to be viewed.

Interested in learning what Houzz can offer your business? You can learn more here: