Mad Fish Digital is an award winning Pay-Per-Click (PPC) agency for urgent care and (ER) emergent care providers. Our team manages multiple aspects of pay-per-click advertising including: 

  • Paid media strategy development
  • Targeted ad campaigns
  • Ad copywriting & creative
  • Keyword research
  • Advanced optimization & management
  • Detailed reporting

Our campaigns are designed to drive high-quality leads and increase the number of patients booking care online for urgent and emergent care clinics. 

Request a Consultation Today

Our pay-per-click campaigns are designed to increase visibility and attract new patients in need of immediate medical care. We leverage strategic ad placements and compelling creatives to help our clients stand out against the competition. 

Mad Fish Digital works with many clients in the healthcare industry and understands the unique needs and challenges of urgent care clinics. Our PPC services focus on delivering efficient and effective results, putting our clients in front of prospective patients who are searching for medical care. 

All of our pay-per-click campaigns include comprehensive tracking and reporting, allowing clients to monitor campaign performance and gain valuable insights. We also use this data to make data-driven decisions and further optimize campaigns.

Our pay-per-click advertising campaigns for urgent care ER facilities boost online visibility, attract the right patients, and drive business growth. Let us optimize your digital marketing strategy and achieve tangible results for your clinic. 

Check out Some of our Client Successes

NW Primary Care: 1,664% increase in web traffic

Hoffman Academy: 811% Return on Ad Spend

Recruitment: Over 100 Non-B Corp Attendees Added to the Event

View more of our case studies and client success stories here!

Urgent Care ER PPC agency

Our pay-per-click advertising services for urgent care ER providers leverage data-driven strategies, and drive patients in need of care. Our team conducts extensive market research to fully understand the specific needs of each provider’s business, and develops customized strategies to match. Mad Fish Digital’s expertise paired with industry knowledge drives increased visibility, targeted messaging, and improved online booking rates for urgent care clinics. 

We Help Solve Issues Such As:

Paid Digital Strategy Development for Urgent Care ER

Successful pay-per-click campaigns begin with a strong digital strategy. Our team develops a strategy tailored to each client to ensure optimal budgets, messaging, and targeting for their campaigns.

Download an Example Paid Media Strategy
Washington State University Vancouver Logo

“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

Modulus Company Logo

“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

Solmate Socks logo

“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Lack of Patient Acquisition

Urgent care clinics struggle with attracting new patients due to increasing competition and changing consumer behavior. They need proven performance marketing strategies to attract and retain patients. 

Low Conversion Rates

Urgent care clinics also face challenges in converting website visitors into actual patients. This can be due to ineffective calls to action or a poor user experience. 

Inefficient Marketing Spend

It’s difficult to accurately measure results on performance marketing campaigns without the proper tools and tracking in place. This can cause businesses to spend their budgets inefficiently. 

Digital Marketing Metrics We Manage for Our Urgent Care ER Clients

Here are the top key performance indicators for Urgent Care ER industry pay-per-click campaigns:

  • Click-Through Rate (CTR): CTR is the number of clicks on your ad divided by the number of impressions. For example, a CTR of 5% means that 5 out of 100 people who say your ad clicked on it.
  • Conversion Rate: This measures the percentage of people who complete a desired action after clicking on an ad, such as calling the clinic or scheduling an appointment.
  • Cost Per Click (CPC): CPC is the average cost each time someone clicks on an ad. A lower CPC means that you are getting more clicks for your budget.
  • Quality Score: This measures the quality and relevance of ads and targeting. A higher quality score can lead to lower costs and better ad positions.
  • Return on Ad Spend (ROAS): ROAS is the total revenue generated divided by the total spend of an ad. A high ROAS indicates that campaigns are effectively driving new patients.
  • Cost Per Conversion: CPC is the average cost per conversion or desired action. A low Cost Per Conversion is a sign of a high-performing campaign.
  • Impression Share: The percentage of times an ad is shown out of the total available impressions. This metric helps identify opportunities to increase budget and visibility for certain campaigns.

Urgent Care ER Industry Trends

The urgent care market size is growing faster than ever before and is projected to reach $40.7 billion by 2027.


Mad Fish Digital Logo

Bringing Innovative Pieces to the Digital Puzzle

full funnel strategies icon

Full Funnel Strategies

We take a full funnel approach to our paid advertising strategy, ensuring we target customers during the awareness, consideration, and conversion stages of their customer journey. This approach ensures we’re sending the right message to the right audience at the right time.

keyword research icon

Keyword Research & Optimization

We conduct in-depth keyword research to drive qualified visitors for our client’s urgent care providers. Our expertise in industry terms and phrases helps ensure targeted and effective keyword selection. Even after campaigns are launched, we continuously optimize keywords to maximize ROI. 

Paid media icon with globe and cart.

Ecommerce PPC

Mad Fish Digital is a premier e-commerce PPC agency with a proven track record of growing online sales through paid advertising. Our digital marketing expertise allows us to acquire new patients for our client’s urgent care clinics at a great ROI.

landing page icon

Landing Pages

Mad Fish Digital’s designers create conversion rate optimized and user-friendly landing pages that help turn website visitors into new patients. We use proven design techniques to reduce bounce rates and increase engagement. 

geo fencing icon


Geo-fencing in paid ads is vital for urgent care ER clinics to accurately target specific areas and attract potential patients. Using geo-fencing in a paid strategy can boost ad engagement, drive foot traffic, and accelerate patient acquisition. 

a b split testing icon

A / B Split Testing

To maximize the ROI of campaigns, we conduct a series of A/B split tests. From ad copy and creative to landing page calls to action, we test every element of a campaign to drive higher patient acquisition and improve conversion rates. 

google ads microsoft ads icon

Google Ads & Microsoft Advertising

Leveraging Google and Microsoft Ads is necessary for reaching potential patients. These channels make our client’s clinics visible to prospective patients when they are searching for medical services. They allow for precise targeting of keywords and demographics to drive qualified traffic. 

social media advertising icon

Social Media Advertising

Social media advertising is a powerful tool for urgent care ER clinics to connect with potential patients. Channels like Facebook, Instagram, and TikTok help expand audience reach and engage with potential patients in real-time. Social media helps increase visibility, boost website traffic, and attract more patients. 

Why Brands Trust Mad Fish Digital as Their Urgent Care ER PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

Mad Fish Digital is an award-winning digital marketing agency that helps urgent care clinics thrive online. We’ll help scale advertising, increase revenue, and beat your online competition. 

accountable to results

Prioritizing Clients

At Mad Fish Digital, we believe that clients come first. Aside from delivering great marketing results, our team is dedicated to building lasting client relationships and providing exceptional customer service. 

driving results

Achieving Optimal Outcomes for Clients

We are your go-to partner for driving results. Our tailored, strategic approach to digital marketing and our detailed reporting ensure measurable impact from our campaigns. From SEO and PPC to content marketing and social media, we deliver impactful strategies that drive growth and achieve our clients' goals.

innovative approach

New and creative method

Mad Fish Digital stays ahead of the curve by testing cutting-edge techniques and staying up-to-date with industry trends. Our team evaluates each strategy every quarter to make sure our campaigns are as effective as possible. 

Mad Fish Digital 'Research first' approach

Research First Approach

When you work with us, we research and analyze each client's business to gain a deep understanding of their goals, challenges, and competitive landscape. We use this research to craft tailored strategies to help meet their marketing goals. 

best agency for the planet

Best Agency for the Planet

We want to be the best agency for the planet. We do this by focusing on employee growth and well-being. We’re also a certified B Corporation, showing that we’re dedicated to social and environmental performance, public transparency, and legal accountability. We believe that good clients want to work with good people, and we work hard to continuously have a positive impact on our employees, clients, and community. 

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your brand

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.