Northwest Primary Care is a trusted leader in the Portland Metro Area’s healthcare space. With personalized care, experienced doctors, and a deliberately personal tone, they are able to engage with and bring additional value to their patients, beyond the primary care standard.

Website resources, social assets, infographics and videos created and promoted by Mad Fish Digital have helped them expand their SEO reach while engaging users across the digital landscape. From Facebook posts to position zero blog posts, they’re reaching their audience where they are.

The Results


Sessions (Organic Search)


New Users (Organic Search)


Avg. Time on Page


Pageviews (Organic Search)

Trudy Suski, Director of Corporate Communications and Marketing at Northwest Primary Care

"With the diligent efforts of Mad Fish Digital, we can be found on the first page, and often in first position. The writers do a great job of helping us bring educational topics to a young audience. The analytics are very helpful tools and aid in many explanations with stakeholders.

The best parts of this experience is the staff. Since we engaged with Mad Fish in 2014, the company has grown. As the web changes, they are a wonderful group of knowledgeable individuals who have they finger on the pulse and guide us to maintain our position and increase conversions.”

The Challenge

Northwest Primary Care came to Mad Fish Digital looking for a fresh way to connect with their audience. They were ready to expand from traditional marketing methods and wanted to share their approach and experience with new audiences across the digital landscape.

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Services Implemented

  • Content Marketing
  • Content Strategy
  • Channel Strategy
  • Persona Development
  • Design Strategy and Services
  • Technical SEO
  • Local SEO
  • Social Media
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The Solution

Our research and content experts started by answering the big questions on Northwest Primary Care’s website and measured what resonated with their key audience segments. Then we dug deep, leaning into interest areas and providing value where they needed it. We crafted thought-leadership content that targeted users, not search engines in areas relevant to modern healthcare. This engaging content fostered meaningful patient actions. We also doubled down on local search, leveraging Google My Business to engage audiences on a location-by-location basis. All of this was iterated on and expanded as we measured and adapted to the needs of their patients and team.

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