The Challenge

Drive awareness for Northwest Primary Care’s services and specialties.

The Problem

Northwest Primary Care came to Mad Fish Digital looking for a fresh way to connect with their audience. They were ready to expand from traditional marketing methods and wanted to share their approach and experience with new audiences across the digital landscape.

Our Approach

When we first engaged with Northwest Primary Care, we learned about their customers, doctors, and clinics. We dedicated time to listening to NWPC and learning more about the individuals visiting their clinics and those who were not yet aware of their services. A deliberate and thoughtful series of campaigns were then developed to engage with prospects through their website, key social profiles, and local search.

We started by answering the big questions on Northwest Primary Care’s website and learned what resonated with their key audience segments. Then we dug deep, leaning into interest areas and providing value where they needed it. We crafted thought leadership content that targeted users, not search engines in areas relevant to modern healthcare. We refined their tone and messaging to better resonate with their audience and new patients. We created engaging content that fostered meaningful patient actions. We also doubled down on local search, leveraging Google My Business to engage audiences on a location by location basis. Then, we tracked the results and iterated as we gained more insight into what was working, who content resonated with—and where.

The Solution

Bring Northwest Primary Care into the digital space and deliver the same experience online as in the doctor’s office.

We started by answering the big questions on Northwest Primary Care’s website and learned what resonated with their key audience segments. Then we dug deep, leaning into interest areas and providing value where they needed it. We crafted thought leadership content that targeted users, not search engines in areas relevant to modern healthcare. We refined their tone and messaging to better resonate with their audience and new patients. We created engaging content that fostered meaningful patient actions. We also doubled down on local search, leveraging Google My Business to engage audiences on a location by location basis. Then, we tracked the results and iterated as we gained more insight into what was working, who content resonated with—and where.

The Results

Northwest Primary Care is a trusted leader in the Portland Metro Area’s healthcare space. With personalized care, experienced doctors, and a deliberately personal tone, they are able to engage with and bring additional value to their patients, beyond the primary care standard.

Website resources, social assets, infographics and videos have helped them grow their traffic, while engaging users across the digital landscape. From Facebook posts to position zero blog posts, they’re reaching their audience where they are.

2017 vs 2018

16.81%

Pageviews

17.82%

Unique Pageviews

7.00%

Average Time on Page

22.06%

Entrances

Trudy Suski, Director of Corporate Communications and Marketing at Northwest Primary Care

"With the diligent efforts of Mad Fish Digital, we can be found on the first page, and often in first position. The writers do a great job of helping us bring educational topics to a young audience. The analytics are very helpful tools and aid in many explanations with stakeholders.

The best parts of this experience is the staff. Since we engaged with Mad Fish in 2014, the company has grown. As the web changes, they are a wonderful group of knowledgeable individuals who have they finger on the pulse and guide us to maintain our position and increase conversions.”

Services Implemented

  • Content Marketing
  • Content Strategy
  • Channel Strategy
  • Persona Development
  • Design Strategy and Services
  • Technical SEO
  • Local SEO
  • Social Media

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