Intro
In February 2024, Tributary Hotel, a luxury boutique hotel in a competitive market, joined forces with Mad Fish Digital. The primary digital marketing objectives were to maximize the hotel's online presence, generate revenue through online bookings, and amplify Tributary’s distinct digital identity for the property.
The Challenge
Tributary Hotel faced fierce competition in the crowded hospitality industry. They had a unique selling point: offering an elegant and tranquil escape. The challenge was to effectively convey this uniqueness while maintaining a website and digital presence that exuded elegance and simplicity.
The Results
+155%
INCREASE IN IMPRESSIONS FROM ORGANIC SEARCH
+279%
INCREASE IN GOOGLE MAP VIEWS
+371
NEW KEYWORD RANKINGS
Our Approach
Mad Fish Digital employed a multi-faceted digital marketing strategy to tackle the challenges presented by Tributary Hotel:
Search Engine Optimization (SEO): A comprehensive SEO strategy was implemented to improve organic visibility, content quality, and keyword rankings. This involved creating targeted landing pages, optimizing existing content, implementing targeted schema markup, and technical SEO optimizations to the website.
Local Listing Management: To ensure local visibility, a Google Business Profile audit was conducted to evaluate competitors to optimize and provide detailed information about the hotel. In addition, local profiles were created for the hotel on Bing and Apple Maps.
Content Marketing: A content marketing strategy was developed and executed to ensure that regular Journal posts highlighting local attractions and the hotel’s unique features were published on the website at a scalable and even pace to engage and inform potential guests.
Social Media Strategy: A social media strategy was developed and implemented to ensure a consistent social media presence featuring captivating visuals and compelling storytelling.
Visual Storytelling: A compelling design strategy ensuring a seamless user experience and cohesive and engaging visual experience incorporating unique videos and images was designed to inform, captivate, and emotionally connect with Tributary Hotel’s audience.
Conclusion
Based on the improved web presence, and substantial increase in visitors to the website, Mad Fish Digital's partnership with Tributary Hotel has seen resounding success, transforming the hotel's online presence and revenue streams. Through an elegant and simplified approach, they stand out in a saturated market, increasing organic traffic, keyword rankings, and revenue.
Services Conducted
- Technical SEO Audit
- Keyword Research & Mapping
- Local SEO
- Content Marketing Strategy Development
- Social Media Playbook
- Ongoing SEO, Content Marketing, and Design
