PWC Stat Image 81% of travelers want greater digital customer experience.

Award Winning SEO for Hospitality Brands

Ensuring that new guests discover our client partners online is at the heart of what we do as a hospitality Search Engine Optimization (SEO) agency. For nearly two decades, our team has created innovative SEO strategies tailored to hotels, travel, recreation, food and beverage brands, and many other individualized organizations. These strategies have elevated search rankings, increased traffic, and boosted bookings and revenue.

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Guest-approved SEO Services for Hospitality Brands  

If your hotel or resort needs help attracting guests, it’s time to reassess your digital strategy. Here’s how we elevate our hospitality partners’ online presence by offering SEO solutions tailored to specific goals:  

  • On-Page SEO: Our SEO services for hospitality partners allow us to attract new guests through clear on-page content, image optimization, metadata updates, and targeted keyword research. 
  • Off-Page SEO: Our SEO team specializing in hospitality marketing can help you receive quality backlinks, guest posts, and other earned media. We also use social media to generate positive reviews and recommendations to elevate a hospitality brand’s online presence. 
  • Technical SEO: We can help you address security concerns, site speed issues, schema markups, and other technical SEO needs. 
  • SEO Site Audits: Hospitality brands can receive a complete, in-depth website analysis identifying improvements or areas that need to be optimized to increase site speed and address other concerns.
  • SEO for E-commerce: We have experience helping hospitality brands promote their direct-to-consumer goods and other e-commerce needs, enhancing their online visibility and maximizing SEO revenue.
  • Local SEO: Our team can help you boost your online visibility and attract more guests with our advanced digital marketing strategies with local flavor.
  • Content marketing: Use our expertise to boost brand awareness, website traffic, and customer engagement over social media, web content, and other digital marketing tactics. 

Each of those elements has allowed our hospitality partners to improve their organic traffic, search rankings, and overall online presence while boosting direct bookings. We invite you to meet with our team to learn how we can advance your SEO marketing with our help during an individualized consultation.

Improve Your Hospitality Site with Custom SEO Strategies

Are you launching a new website and want to know about shifts in your search rankings? Need help figuring out where to begin with SEO optimization on your hospitality site? Check out our technical site audit sample below to see how we work with our hotel, travel and recreation partners to make sure their website SEO strategy is just as stellar as the services they provide.

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Resources For Success

Successful SEO strategies for the hospitality industry require creative traveler research, clear and convenient online experiences, and fine-tuned content strategies. The average customer moves over 50 times between desktop, tablet, smartphone and channels while researching travel online. Its important that travel and leisure marketing strategies are multi-channel to effectively meet their customers where they are around the web.

Some of our Hospitality and Tourism Client Successes

View more of our case studies and client success stories here!

The Benefits of Working with an SEO Agency Specializing in Hospitality Marketing

Improved Search Results

We use our expertise to ensure your website ranks higher on search results, including Google, Bing, and other major platforms.

Increased Brand Awareness

Our SEO services for the hospitality industry allow us to attract new guests through high-end on-page content, social media posts, and other means to increase brand exposure.

Transparent Reporting

We always provide our client partners with analytics and reporting dashboards that cover everything from website performance to offline sales and bookings.

Maximize a Limited Budget

Convincing the C-Suite of the business value of SEO can be a challenge, often resulting in low initial budgets. We help hospitality businesses with limited marketing budgets to help maximize their investment and distribute their funds to the right channels.

Target the Ideal Travelers

Hospitality businesses often need help reaching the right audience for their performance marketing campaigns. Our SEO services for hospitality use a combination of market research and industry technologies to meet your ideal booking wherever they are in their buying journey.

Washington State University Vancouver Logo

“After seeing the detail and practical recommendations in our site evaluation, I can confidently say that it would be foolish to overlook the value in having the Mad Fish team take a look at your site.”

-Brian Bates
Web Communications Manager, Washington State University

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“Mad Fish Digital Rocks! Excellent ROI. Their backend understanding is absolutely essential for a company wanting to scale and grow. Very professional and easy to understand what you are paying for.”

-Jose Barios
CEO, Cleansolution Services

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The Digital Marketing Metrics We Manage for Our Hospitality Clients

  • Organic Traffic: This KPI measures the number of visitors visiting your website through organic search results. 
  • Keyword Rankings: This KPI tracks the positions of your targeted keywords in search engine results pages (SERPs). 
  • Conversion Rate: This KPI measures the percentage of website visitors who complete a desired action, such as making a reservation, purchasing ticket packages, or filling out a contact form.
  • Bounce Rate: This KPI indicates the percentage of visitors who leave your website after viewing only one page. 
  • Page Load Time: This KPI measures how quickly your website pages load. Slow loading times can negatively impact user experience and search engine rankings. 
  • Backlink Quality: This KPI assesses the quality and relevance of websites linking to your site. High-quality backlinks from reputable travel websites can improve your search engine rankings. 
  • Mobile Responsiveness: This KPI measures your website’s performance on mobile devices. 

Ready to learn more about our SEO hospitality services? Schedule a complimentary consultation to meet with our team. We are here to help guide the next steps of your marketing journey.

Hospitality Industry Trends

Revenue for the hospitality industry is expected to show an annual growth rate (CAGR 2023-2027) of 4.20%, resulting in a projected market volume of US$483.400bn by 2027.


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce for SEO

Looking to boost your digital bookings? We partner with hospitality businesses to grow their online presence with SEO services that increase organic traffic, conversion rates, and direct bookings.

content marketing

Content Marketing

In the hospitality industry, content marketing continues to be king. We help a variety of folks with content services that improve key digital marketing metrics and improve their branding.

keyword research

Keyword Research & Strategy

With a track record of a 30% increase in search rankings and a 40% surge in conversions, rely on us to amplify your SEO success using advanced tools to identify high-performing keywords to boost organic traffic.

local seo

Local SEO

We believe in attracting more guests by employing advanced digital marketing strategies. We also optimize Google Business profiles to ensure your hotel or restaurant is easy to find, allowing you to stay ahead of your competitors in the Hospitality industry by leveraging the power of local SEO for your digital marketing campaigns.

on-page search engine optimization

On-Page SEO

Our combined expertise in SEO and content results in website copy, images, and videos that all work to engage your guests, excite potential travelers and secure your placement in the search rankings. Our on-page efforts are always approached with a hospitality brand and its audience first.

off page seo

Off-Page SEO

It’s important for a hospitality business to have a strong SEO strategy with off-page support. We use established strategies to improve search rankings, enhance brand awareness, and more when optimizing your hotel or resort’s website.

technical seo

Technical SEO

Our technical SEO services designed for the hospitality industry include optimizing status codes, thoughtfully implementing redirects, ensuring crawlability, and optimizing site speed to boost your website’s visibility and performance.

analytics and seo monitoring

Analytics & Monitoring

We believe in delivering transparent analytics to the hospitality industry. By leveraging our comprehensive insights and strategic approach, you can stay ahead of the competition, drive revenue growth, and enhance guest satisfaction with ease.

Why Brands Trust Mad Fish Digital as Their Hospitality SEO Partner

Providing innovative Pieces to the Digital Puzzle

Mad Fish Digital is an award-winning agency that is certified as a B-Corporation. We have been providing valuable assistance to clients in the hospitality industry, helping them succeed in the digital landscape. Our search engine optimization services have enabled our clients to increase their revenue, scale their advertising efforts, and outperform their online competition.

accountable to results

Prioritizing the needs of clients

Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver an elevated experience with tangible results that prioritize your needs.

driving results

Delivering Outcomes for Clients.

We are your go-to partner for driving results online by taking a data-driven approach to digital marketing. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success.

innovative approach

New and creative method

We approach every digital marketing strategy we make for our hospitality partners with innovation in mind. With a focus on results, each strategy—including our social strategies—is evaluated on a quarterly basis to ensure maximum effectiveness.

Mad Fish Digital 'Research first' approach

Research First Approach

We can help you stand out from others online by taking a research-first approach. Every hospitality SEO strategy includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story.

best agency for the planet

Best Agency for the Planet

Our mission statement is simple. We strive to be the best agency FOR the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential while driving the best results possible for clients. We believe good clients want to work with happy people. Creating that sort of work environment is what we seek to do.

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Reach out today to find out how Mad Fish Digital can elevate your business

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