Park City Lodging has been providing vacation rental properties in Park City, Utah since 1984. The high-touch concierge service they provide is great for people looking to create the perfect Park City vacation experience anytime of year. They came to the Mad Fish Digital team to get that same high-touch experience with their agency.

The Results

+313%

eCommerce Sales
YOY

16,256%

Facebook ROAS

+869%

Google Revenue
YOY

The Challenge

Park City Lodging, like other vacation rental and hospitality service providers, wanted to maximize direct bookings in order to capitalize on higher potential revenue. It was our goal to collaborate with their team to increase their revenue year over year.

Our Approach

To increase reservations during peak travel seasons in Park City, we rolled out targeted ad campaigns around their seasonal offers. We didn’t want to neglect overall brand awareness so we also developed a content and SEO strategy highlighting travel ideas for Park City and showcasing Park City Lodging’s variety of properties, with helpful downloadables like checklists, guidebooks, and infographics.

Highlights

Facebook + Display Ads

checklist icon

Après Ski Checklist

laptop screen icon

PCL Luxury Page

writing content pages icon

Spring Family Fun Guide

park city lodging design work examples

park city lodging spring family fun guide

Services Implemented

  • Content Marketing Strategy
  • On-Page SEO
  • Paid Advertising
  • Paid Social Advertising
  • Social and Display Ad Design
  • Design / Visuals
  • Analytics & Reporting

Related Case Studies