The Challenge

To increase organic traffic and drive users to choose restaurants in Park City.

The Problem

Park City Restaurant Association was struggling to build organic traffic that helped direct travelers to restaurants in the area for their dining needs.

Our Approach

We wanted to focus on the audience. While Park City is a destination for outdoor activities, there was a lack of understanding around dining options in the area. We wanted to share more of what Park City has to offer, highlighting their food options and enticing new travelers.

The Solution

Mad Fish Digital performed a comprehensive technical site audit and content strategy to determine the direction of PCARA’s content. This included persona research, goal attribution, channel strategy, and keyword mapping to ensure we were hitting the right queries that would drive meaningful traffic.

We then created and shared both written and designed assets to help increase brand awareness and consideration over time.

The Results

PCARA’s content and SEO results have been exemplary. We were thrilled to see three of their seasonal blog posts ranking in the first five positions. This included position 0, position 1, and position 4 under map listings! We also saw on-page results.

35.19%

Sessions

29.30%

Avg. Session Duration

-5.66%

Bounce Rate

We used a Pinterest-focused strategy to drive results for PCARA, knowing that their audience was active on the platform. With the right strategy, results rose in just four months. This included a 1,433% increase in users, a 1,740% increase in sessions, and a 167% increase in pages per session over the previous period coming from the platform.

Services Implemented

  • Content Strategy
  • Social Media
  • Design
  • SEO

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