While Park City is a destination for outdoor activities, it is also an amazing place for great food experiences. The Park City Restaurant Association wanted to share more of what Park City had to offer, highlight its food options and entice new travelers. That's where our creative team stepped in to help.
The Results
+173%
New users fromorganic search
+110%
New users fromsocial
+150%
Sessions fromorganic search
+148%
Goal completions
Services Implemented
- Content Strategy
- Social Media
- Design
- Technical Site Audit
- SEO
- Keyword Research & Mapping
The Challenge
Park City Restaurant Association was struggling to build organic traffic that helped direct travelers to restaurants in the area for their dining needs.
Our Approach
Mad Fish Digital started things off with a comprehensive technical site audit and content strategy. This included persona research, goal attribution, channel strategy, and keyword mapping to ensure we were hitting the right queries that would drive meaningful traffic.
We then created and shared written and designed marketing pieces to help increase brand awareness and consideration over time. With the right strategy, including a focused Pinterest plan, results rose in just four months.
The Right Results
PCARA’s content and SEO results have been exemplary. We were able to get three of their seasonal blog posts ranking in the first five positions. This included position 0, position 1, and position 4 under map listings!
Through a social strategy using Pinterest, we saw a 1,433% increase in users, a 1,740% increase in sessions, and a 167% increase in pages per session over the previous period coming from the platform.