Learn Why Top Arborists Trust Mad Fish Digital with their PPC Account Growth
Mad Fish Digital is an award winning digital marketing agency with expertise in search engine optimization (SEO), pay-per-click (PPC), content marketing, and creative design. Our search engine optimization marketing services for the Tree Service industry are designed for improving your website’s visibility, increasing relevant users, and driving qualified leads.
Our team of SEO experts understands the unique challenges and opportunities faced by companies within the Tree Service industry. Through conducting in-depth keyword research and implementing strategic on-page and off-page optimization techniques, our team helps tree service businesses stand out in a competitive online landscape and connect with potential customers searching for tree trimming, stump removal, and arborist services.
We help arborists and tree service companies reach qualified leads and grow their customer base through pay-per-click advertising by:
- Increasing Online Visibility: We help our clients grow their online presence to become a known, trustworthy name in their market.
- Reaching Audiences at The Right Time: Our pay-per-click campaigns target your ideal customers at the moment they are searching for your services, driving more leads.
- Standing Out From The Competition: Our ads help establish you as a top choice for tree services, helping you stand out from your competitors.
- Driving More Leads: Our campaigns are strategically crafted to help grow your arborist business by driving qualified leads at an optimized return on investment.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Tree Service PPC agency
Working with Mad Fish Digital to grow your tree service business is a no-brainer. We’re an award-winning PPC agency with a proven track record of driving qualified leads for our clients. For every client, we conduct a thorough analysis of their business goals and target audience. From there, we create tailored PPC campaigns to maximize online visibility and drive qualified leads for our clients.
We Help Solve Issues Such As:
Lack of Online Visibility
Tree service businesses struggle to gain the visibility they deserve, making it difficult for customers to find them. This results in missed opportunities and lost revenue.
Difficulty in Targeting the Right Audience
Service businesses often face challenges in effectively targeting the right audience at the right time, leading to wasted marketing efforts and resources.
Measuring Marketing ROI
Effectively tracking return on investment (ROI) for marketing efforts is hard for small businesses without the proper tools and systems in place. This lack of visibility makes it difficult to optimize marketing strategies and budgets for better results.
Digital Marketing Metrics We Manage for Our Tree Service Clients
When collaborating closely with our clients in the tree services industry on their pay-per-click (PPC) campaigns, our team manages multiple key performance indicators (KPIs) including:
- Leads from Phone Call: This measures the number of incoming phone calls generated from specific campaigns, helping your marketing team to best quantify the value of your paid media efforts.
- Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it. A high CTR means that an ad is relevant to the audience it’s being shown to.
- Conversion Rate: This is the percentage of clicks that end in a conversion action, such as a quote request or phone call. Conversion rate is a high-impact metric that we closely monitor for every campaign.
- Cost Per Click (CPC): Cost Per Click is the average amount paid for each click on an ad. A lower cost per click means more website visitors for the same cost.
- Quality Score: This is a score given by search engines to measure the relevance and quality of ads and their keywords. A high score can mean lower costs and better ad placement.
- Return on Ad Spend (ROAS): The total revenue generated for every dollar spent on advertising.
- Cost Per Conversion: The average cost of acquiring a lead or sale. We optimize campaigns to get the lowest CPC possible.
- Ad Position: Where an ad appears on the search results page. A higher ad position leads to more clicks, visitors, and qualified leads.
Tree Service Industry Trends
The tree care industry has shown strong growth since 2016, generating over $37 billion in revenue annually. It’s projected to grow to more than $44 billion by 2028.
Full Funnel Strategies
Our full funnel strategy targets potential customers as the awareness, consideration, and conversion steps of the customer journey, leading to increased lead generation and higher conversion rates.
Keyword Research & Optimization
Our in-depth keyword research process identifies ideal keywords to send targeted visitors to our clients’ websites. We use industry-specific knowledge to uncover keywords that lead to more bookings for our clients.
Ecommerce PPC
Mad Fish Digital has a proven track record of increasing e-commerce revenue with pay-per-click advertising. Our strategic planning and ongoing optimization also help increase brand awareness, drive more website visitors, and maximize conversion rates.
Landing Pages
Our designers create conversion rate optimized landing pages to maximize the lead generation and ROI of our PPC campaigns. Our landing pages are user-friendly and use design best practices to convert visitors into qualified leads for our clients.
A / B Split Testing
We A/B split test all aspects of our campaigns from audience targeting and keywords to ad copy and ad creative. Our testing process helps us optimize each campaign to generate more leads and maximize the return on investment.
GEO-Fencing
Geo-fencing in paid ads is necessary as it allows us to reach potential customers in specific geographic areas. By setting up virtual perimeters for our ads, we can increase their effectiveness.
Google Ads & Microsoft Advertising
People use search engines like Google and Microsoft to find service providers in their area, which makes Google Ads and Microsoft Ads top platforms for tree service businesses. Search advertising allows us to target potential customers when they are actively searching for services like tree trimming or stump removal.
Social Media Advertising
Social media marketing with Facebook, Instagram, and TikTok is a powerful way to increase brand awareness and engage with potential customers. These platforms provide extensive reach and advanced targeting options, which helps keep your company top of mind when people need tree services.
Why Brands Trust Mad Fish Digital as Their Tree Service PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
We’re an award-winning PPC agency that helps tree services businesses acquire more customers. We pair our knowledge of the tree service industry with proven PPC experience to help our clients scale advertising and grow their revenue.
Learn more from Our Paid Advertising Team
Prioritizing Clients' Needs
We prioritize our clients to make sure we consistently deliver exceptional results and customer service for our clients. We are dedicated to building long-lasting relationships that help our clients grow their businesses and achieve their marketing goals.
Achieving Outcomes for Clients
We’re a results-driven agency that is focused on achieving outcomes for our clients. Our marketing strategies are individualized to each client and are designed to make an impact on their business. Each campaign is mapped to KPIs to ensure measurable results for our clients.
Fresh Methodology
We stay educated about industry trends and the latest marketing tactics, allowing us to continuously test and optimize our marketing strategy. This fresh approach helps us set our client apart from their online competitors and continue to grow.
Research First Approach
We invest time to learn about each new client and fully understand their challenges, goals, and competitive landscape before developing their marketing strategy. This foundational step allows us to create campaigns that are specifically tailored to their needs and will help achieve their business goals.
Best Agency for the Planet
We actively work to be the best agency for the world and make a positive impact on everyone we interact with. As a business, our decisions matter, which is why we take our social impact efforts and initiatives seriously. As a certified B Corporation, we also focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business
