Mad Fish Digital is an e-commerce PPC agency that uses data-driven strategies to maximize our client’s visibility and drive sales. We are experts in all things pay-per-click including keyword research, ad copywriting, campaign optimization, and reporting. We’ll help you reach your target audience and achieve a strong Return on Investment (ROI).  Our team specializes in many ecommerce platforms including:

  • Shopify
  • Magento
  • Bigcommerce
  • Woocommerce / Wordpress
  • and more!
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Our paid media team understands the unique challenges that e-commerce brands face. We leverage advanced tracking and analytics to make sure our campaigns are bringing you new customers while protecting your online store’s margins. 

Mad Fish Digital are pay-per-click advertising experts. Whether you’re looking to promote new product launches, seasonal sales, or launch evergreen ads, we can handle all aspects of your paid advertising including:

  • Digital strategy
  • Keyword research
  • Shopping feed management
  • Ad copywriting
  • Ad creative
  • A/B testing
  • Optimization & reporting
  • Customer data platform management

Our PPC strategies are designed to build brand awareness and loyalty. By targeting relevant keywords and audiences, we position your store as a top choice for consumers searching for the products you sell. 

At Mad Fish Digital, we believe in transparency and accountability. Our detailed reporting and ongoing optimization ensure that your advertising budget is delivering great results with a strong ROI. We help our client’s online stores gain a competitive edge and achieve sustainable growth with pay-per-click advertising. 

Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Check out Some of our Client Successes

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View more of our case studies and client success stories here!

Paid Digital Strategy Development for Ecommerce

A successful PPC campaign begins with a winning strategy. Our paid digital team will develop a tailored strategy for your store to ensure optimal budgets, messaging, and targeting for your campaigns.

Download an Example Paid Media Strategy

Ecommerce PPC agency

Mad Fish Digital is your trusted e-commerce PPC agency. Our pay-per-click management services leverage a tailored PPC strategy to maximize your ROI and increase revenue. When you partner with us, you can expect increased website traffic, improved conversion rates, and better brand awareness. Book a call with us today to learn more about how we can help you achieve your marketing objectives. 

We Help Solve Issues Such As:

Lack of Targeted Traffic

E-commerce stores often struggle to attract the right audience to their website, which leads to low conversion rates, high cost per transactions and a decreased Return on Ad Spend (ROAS).

Low Conversion Rates

If a significant portion of your website visitors aren’t purchasing, you have a problem. Low conversion rates can be caused by several factors including ineffective strategy, under optimized ads, and poor user experience. 

Inefficient Marketing Spend

Many e-commerce businesses struggle to effectively manage their marketing budget. It can be challenging to determine which channels and campaigns are delivering the best results and ROI, leading to inefficient use of resources. 

Digital Marketing Metrics We Manage for Our Ecommerce Clients

  • Click-Through Rate (CTR): This percentage of people who click on your ad after seeing it. A high CTR indicates a compelling ad.
  • Conversion Rate: The percentage of clicks that result in a purchase or other desired action. A high conversion rate can significantly boost your advertising ROI.
  • Cost Per Click (CPC): The average cost you pay for each click on your ad.
  • Return on Ad Spend (ROAS): The total revenue from your ad divided by the total amount spent. This is a key metric for PPC campaigns.
  • Shopping Cart Abandonment Rate: The percentage of users who add items to their cart but do not complete checkout. High abandonment rates may indicate issues with the checkout process.
  • Revenue per Click (RPC): The average revenue generated for each click on your ad. A high RPC indicates that your PPC campaigns are effectively driving valuable traffic that leads to sales.
  • Customer Lifetime Value (CLV): The total revenue a customer is expected to generate over their lifetime as a customer.  

Ecommerce Industry Trends

In 2022, global ecommerce sales are expected to reach $4.9 trillion.


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

Mad Fish Digital is an e-commerce marketing powerhouse, leveraging proven strategies to drive more conversions at a better ROI. With our data-driven insights and continuous optimization process, we’ll elevate your store’s presence and propel you to new heights. 

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Full Funnel Strategies

Our full funnel strategy maximizes impact at every stage of the customer journey, driving brand awareness, engagement, and conversions for e-commerce stores. Our approach focuses on increasing awareness, consideration, and ultimately conversions, delivering measurable results for your brand. 

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Keyword Research & Optimization

Our proprietary keyword research process helps us identify the ideal keywords to send targeted traffic to your store. We identify high-performing, cost-effective keywords that drive measurable results for your e-commerce business. 

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Landing Pages

An optimized landing page is a crucial piece of a successful PPC campaign. Our designers use design best practices to create user-friendly landing pages that convert visitors into customers and increase the ROI of your pay-per-click campaigns. 

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A / B Split Testing

As a data-driven agency, we A/B test all aspects of our campaigns including ad copy and ad creative. Our testing process ensures each campaign is fully optimized and delivers an optimal Return on Ad Spend (ROAS)

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Geo-fencing is a powerful tool for e-commerce pay-per-click campaigns. Targeting specific locations can optimize ad spend and drive higher conversion rates. Incorporating geo-fencing into your paid strategy ensures that ads are reaching the right audience at the right time. 

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Google Ads & Microsoft Advertising

Since most shoppers use search engines to find products, Google Ads and Microsoft Ads are a perfect fit for e-commerce stores. Through strategic keyword bidding and audience targeting, we reach your potential customers while they are actively searching for products, resulting in higher click-through rates and improved Return on Ad Spend. 

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Social Media Advertising

Social media platforms like Facebook, Instagram, and TikTok are also powerful tools for e-commerce digital marketing. These platforms provide extensive reach and powerful targeting options, allowing you to connect and engage with your target audience and drive sales. Social media platforms are also great for increasing customer retention, leading to higher CLV.

Why Brands Trust Mad Fish Digital as Their Ecommerce PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

Mad Fish Digital is an award-winning e-commerce PPC agency that helps brands achieve their marketing goals. By pairing our pay-per-click expertise with deep e-commerce knowledge, we’ve helped stores increase revenue and scale advertising while maintaining ROAS targets. 

accountable to results

Prioritizing Clients

We prioritize the client experience to make sure we are consistently delivering top-notch customer service and results for your business. Our team is dedicated to building lasting client relationships, creating a positive environment, fostering creativity, and ensuring client satisfaction. 

driving results

Achieving Award Winning Outcomes

We’re your go-to partner for driving results. Our marketing strategies are designed to drive measurable results for your brand, and every campaign is mapped to specific Key Performance Indicators to track our success. We will help increase your e-commerce revenue and meet your marketing goals. 

innovative approach

New and creative method

Mad Fish Digital takes an innovative approach to digital strategy for e-commerce stores. With a focus on continuous improvement, each strategy is evaluated quarterly to ensure maximum effectiveness. We closely monitor industry trends and implement best practices to keep your e-commerce store ahead of the competition. 

Mad Fish Digital 'Research first' approach

Research First Approach

We take a research-first approach to fully understand your brand and your competition. This process helps us launch campaigns that help you achieve your marketing goals and grow your brand.

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Best Agency for the Planet

Mad Fish Digital strives to be the best agency for the world,  starting with our employees, clients, and our community. As a business, we understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community. 

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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