Increase Leads with Paid Advertising

Attract new clients and increase leads with a customized ad strategy created by an award-winning team.

Innovative Solutions for Pest Control Companies

Mad Fish Digital’s pay-per-click (PPC) services help pest control business reach their ideal customers through targeted ad campaigns, keyword research, and conversion tracking.

Our PPC marketing services target local customers who are actively searching for pest control services, making sure your ads are seen by the right people are the right time. 

We conduct in-depth keyword research and identify the most effective keywords for the pest control industry, ensuring your ads target the right customers and for the best Return on Investment (ROI).

Additionally, our PPC services include copywriting and A/B testing to optimize ad performance and drive the most leads possible for your business. 

Pest control companies trust Mad Fish Digital to increase their online visibility, drive qualified leads, and grow their customer base through per-per-click advertising. 

Talk With an Expert Today

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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Paid Digital Strategy Development for Pest Control

We specialize in developing winning PPC strategies for pest control businesses. From keyword selection and budget allocations to copywriting and audience targeting, we’ll bring you qualified leads so you can focus on your business.

Download an Example Paid Media Strategy

Pest Control PPC agency

When it comes to PPC advertising for pest control businesses, working with Mad Fish Digital is a game-changer. Our strategic process includes research and planning, followed by continuous optimization to drive the best possible results. We are pay-per-click advertising experts and will help you reach your ideal customers in the competitive pest control industry. Partner with us to get more qualified leads at a great ROI.

We Help Solve Issues Such As:

Lack of Targeted Leads

Getting high-quality leads is no easy task for pest control businesses. You may be driving traffic, but that traffic isn’t converting at a high rate.

Difficulty in Measuring ROI

It’s difficult to accurately measure your return on investment without the proper tools and processes in place.

Competitive Market

Pest control businesses face stiff competition, which makes it harder to stand out and attract new customers.

Digital Marketing Metrics We Manage for Our Pest Control Clients

The Mad Fish Digital team manages and monitors many key performance indicators (KPIs) for our clients. Here are a few that get tracked when managing pay-per-click campaigns for our pest control clients:

  • Phone Calls by Channel: This measures the number of qualified phone calls generated from each pay-per-click campaign.
  • Click-Through Rate (CTR): This measures the percentage of people who click on your ad after seeing it. For example, a CTR of 7% means that 7 out of every 100 people who see your ad click on it. In the Pest Control industry, a high CTR could indicate that your ad copy and keywords are relevant to potential customers, leading to more clicks and potential leads.
  • Contact Form Fills: This measures the number of leads generated from the website.
  • Conversion Rate: This measures the percentage of clicks that result in a desired action, such as a form submission or phone call. For example, a lead form conversion rate of 12% means that 12 out of every 100 clicks result in a conversion. In the Pest Control industry, a high conversion rate could indicate that your ad is effectively driving leads and potential customers to take action.
  • Cost Per Click (CPC): This measures the average cost you pay for each click on your ad. For example, a CPC of $2 means that on average, you pay $2 for each click on your ad. In the Pest Control industry, a lower CPC could indicate that you are effectively managing your budget and getting more clicks for your advertising spend.
  • Quality Score: This measures the relevance and quality of your keywords, ad copy, and landing page. A higher quality score can lead to lower costs and better ad positions. In the Pest Control industry, a high quality score could indicate that your ads are highly relevant to potential customers, leading to better ad performance and lower costs.
  • Cost Per Conversion: This measures the average cost you pay for each conversion. For example, a cost per conversion of $50 means that on average, you pay $50 for each desired action, such as a form submission or phone call. In the Pest Control industry, a lower cost per conversion could indicate that your advertising efforts are effectively driving leads at a lower cost.
  • Return on Ad Spend (ROAS): This measures the revenue generated for every dollar spent on advertising. For example, a ROAS of 800% means that for every $1 spent on advertising, you generate $8 in revenue. In the Pest Control industry, a higher ROAS could indicate that your advertising efforts are driving significant revenue and return on investment.
  • Ad Position: This measures the average position of your ad on the search results page. While you requested not to include this metric, it is important to note that a higher ad position can lead to more visibility and clicks, potentially impacting other KPIs such as CTR and conversion rate. In the Pest Control industry, a higher ad position could lead to more visibility and potential leads for your business.

Pest Control Industry Trends

The global pest control market value was $22.4 billion in 2022 and is expected to reach $36.1 billion by 2030, growing at a CAGR of 6.15%


The most popular online channels for pest control marketing are social media (68%), email marketing (64%), and search engine optimization (SEO) (62%)


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

Mad Fish Digital has a proven track record of running successful pay-per-click advertising campaigns for e-commerce stores. We create high-converting ads that bring qualified traffic to your storefront.

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Full Funnel Strategies

Our full funnel strategy maximizes reach, engagement, and lead generation for pest control businesses by targeting potential customers at each stage of the funnel. We’ll boost customer acquisition at an exceptional ROI.

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Keyword Research & Optimization

We are keyword research experts with a deep understanding of the pest control industry. Our in-depth research process helps identify relevant and cost-effective keywords to reach your target audience. Our optimization process makes sure your ads are always shown to the correct audience.

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Landing Pages

Our landing page designers create compelling, high-converting landing pages for your pest control business that drive more leads at increased conversion rates. We use proven design techniques and strong calls to action to ensure results that exceed industry benchmarks.

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A / B Split Testing

Mad Fish Digital uses A/B split testing for PPC campaigns to optimize ad creatives, increase CTR, reduce CPC, and boost conversation rates. Our testing methods drive a higher ROI for your pest control business.

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Geo-fencing allows us to target specific areas and deliver highly personalized ads. This is an essential step in running successful PPC campaigns for pest control businesses since it helps us target the right person at the right time.

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Google Ads & Microsoft Advertising

Google Ads and Microsoft Ads are the primary advertising platforms for pest control companies. They allow us to target potential customers who are actively seeking pest control services in your area. Properly leveraging these platforms leads to cost-effective customer acquisition.

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Social Media Advertising

Social media advertising through Facebook, Instagram, and TikTok is also a great way to increase customer acquisition. They allow you to engage with new and existing customers at a low cost. Social media is great for both acquiring new customers and increasing customer retention and loyalty.

Why Brands Trust Mad Fish Digital as Their Pest Control PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

We’re an award-winning agency and a certified B-Corporation. Pest control companies trust us to increase customer acquisition through pay-per-click advertising. We’ve helped clients increase revenue, scale advertising, and dominate their local markets with our digital marketing services.

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Prioritizing Clients

Mad Fish Digital is dedicated to delivering exceptional results and service for our clients. Our goal is to build lasting relationships and provide top-notch customer service for every client. 

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Outcomes for Clients

We’re a results-focused PPC agency that delivers measurable outcomes for our clients. We meticulously track Key Performance indicators to ensure that every effort is contributing to your success. 

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Fresh Methodology

Our fresh methodology pairs cutting-edge techniques with industry-specific best practices to help grow pest control businesses. We are always testing new tactics and evaluating results to maximize campaign ROI for our clients. 

Mad Fish Digital 'Research first' approach

Research First Approach

We take a research-first approach to ensure a deep understanding of your company, your industry, and your competitive landscape. We analyze pest control industry trends and best practices to craft tailored marketing solutions to elevate your brand and increase customer acquisition. 

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Best Agency for the Planet

Mad Fish Digital strives to be the best agency for the world, starting with our employees, clients, and our community. We understand the impact of our decisions as a business, which is why we take our social impact efforts and initiatives seriously. 

Want to Learn More About Our PPC Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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