Mad Fish Digital is an award winning pay-per-click (ppc) agency with experience in driving targeted traffic and qualified leads for the disaster restoration industry. Our team specializes in developing high-performance paid media strategies that include:
- Targeted keyword research
- Audience targeting
- Ad creative and copywriting
- Budget allocations and media planning
- A/B testing and optimization
- Detailed reporting dashboards
We help reach potential customers and generate qualified leads across globe for the disaster restoration industry.
We understand the unique challenges faced in the disaster restoration industry. By leveraging advanced targeting options and compelling ad creatives, we showcase our client’s services to homeowners and businesses in need of restoration assistance. With Mad Fish Digital’s pay-per-click advertising, our clients are able to capture the attention of potential customers during critical moments.
Timing is crucial for disaster restoration, and our pay-per-click strategies are tailored to deliver timely and relevant messaging to potential customers. Whether it’s water damage restoration, fire damage cleanup, mold remediation, or targeting an area recently hit by a natural disaster, our ad campaigns help our clients connect with people in need of their services, today.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Disaster Restoration PPC agency
Working with Mad Fish Digital for pay-per-click marketing services starts with a thorough assessment of each client’s needs and goals. From there, we create a tailored strategy to maximize the effectiveness of our pay-per-click (PPC) campaigns. This process helps our clients reach their target audience and efficiently generate qualified leads. Our pay-per-click expertise significantly enhances the marketing efforts for disaster restoration brands, and helps connects clients and customers with the help they need today!
We Help Solve Issues Such As:
Lack of Targeted Leads
Restoration businesses struggle to generate qualified leads. We make sure we’re targeting the right people at the right time, with the ideal message for maximizing online leads.
Difficulty in Measuring ROI
Measuring ROI from marketing efforts can be challenging without the proper metrics and systems in place. Our detailed, transparent reporting lets clients see the effectiveness of each campaign in an easy to understand set of dashboards.
High Cost of Customer Acquisition
Acquiring new customers can be costly for restoration companies, especially if their marketing efforts are not targeted or optimized. We use the latest in marketing technologies, detailed targeting and ongoing optimization to lower and optimize our client’s customer acquisition costs.
Digital Marketing Metrics We Manage for Our Disaster Restoration Clients
- Click-Through Rate (CTR): This measures the percentage of people who click on your ad after viewing it. A high CTR indicates that an ad is effectively capturing the attention of the target audience.
- Conversion Rate: The percentage of traffic that results in a conversion action, such as a form submission or a phone call. A higher conversion rate is always better.
- Cost Per Click (CPC): This measures the average cost of each click on your ad. A lower CPC means you’re getting more clicks for less.
- Quality Score: The score given to your ads based on their relevance and quality. A higher quality score can lead to lower costs and better ad placements.
- Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising. This is calculated by dividing the total revenue generated by the total cost of advertising.
- Cost Per Conversion: The average cost of acquiring a lead or customer. This is calculated by dividing the total cost of advertising by the number of conversions.
- Ad Position Share: The percentage of times your ad is shown on the search results page. Low ad position share can mean opportunities for increasing budget and market share.
Disaster Restoration Industry Trends
The global disaster restoration services market size was valued at $176.3 billion in 2021 and is projected to reach $243.9 billion by 2027, registering a CAGR of 5.6% from 2022 to 2027
Ecommerce PPC
We’re a leading PPC agency that increases online sales for our clients. Our digital marketing experts help our clients acquire new customers and grow their revenue with a solid return on investment.
Full Funnel Strategies
Our full funnel strategy for restoration businesses targets potential customers at the awareness, consideration, and conversion stages of the funnel to maximize lead generation and customer acquisition. We leverage industry-specific key metrics to ensure optimal results.
Keyword Research & Optimization
We know the disaster restoration industry and are able to identify relevant niche, industry-specific terms and phrases to target for increased conversions and customer acquisition. Our knowledge of the industry helps us outperform our client’s competitors.
Landing Pages
We create high-converting landing pages for restoration businesses to help convert website traffic into leads and customers. Our designers use design best practices to build user-friendly pages that highlight our clients’ businesses and services.
A / B Split Testing
As part of our ad optimization processes, we run A/B split tests for all elements of our PPC campaigns including ad creative, ad copy, audience targeting, and landing page design. This helps ensure that we are getting the best results possible for your business.
GEO-Fencing
Using geo-fencing as part of our paid strategy allows us to precisely target potential customers in specific geographic areas. Using geo-fencing for disaster restoration PPC campaigns helps drive more conversions at a better ROI.
Google Ads & Microsoft Advertising
Google Ads and Microsoft Ads are essential advertising channels for restoration companies. These platforms enable targeted outreach to potential customers who are actively searching for restoration services, driving increased brand awareness and website traffic.
Social Media Advertising
Social media platforms like Facebook, Instagram, TikTok, and LinkedIn are also great ways to target potential customers for restoration businesses. Social media advertising allows businesses to connect and engage with new and existing customers, increasing customer acquisition and retention.
Why Brands Trust Mad Fish Digital as Their Disaster Restoration PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
Mad Fish Digital is a certified B-Corporation and award-winning agency that has been benchmarked as a business that uses it’s forces for good. Those benchmarks include measurements for how we impact our people, the planet, and how we manage our profits.
Learn more from Our Paid Advertising Team
Prioritizing Clients' Needs
Clients come first at Mad Fish Digital. We’re dedicated to providing exceptional customer service and fostering lasting client relationships. We act in the best interest of our clients to drive measurable results for their companies.
Delivering Positive Outcomes for Clients
Our goal is to make an impact for our clients’ businesses. Our data-driven approach ensures that every campaign is tailored to achieve measurable success and increase brand awareness, engagement, and conversions. Mad Fish Digital is your trusted digital marketing partner.
New and creative method
Our innovative approach to digital strategy development helps us set our disaster restoration clients apart from their competition. We stay up to date with marketing technology and restoration industry trends. We consistently evaluate our strategies to make sure we’re delivering the best possible results for every client.
Research First Approach
When clients start working with Mad Fish Digital, we do a deep dive into their business and their competitive landscape. By fully understanding their goals, challenges, and opportunities, we can craft a tailored marketing strategy to help them succeed. This foundational step helps us run successful PPC campaigns for our clients.
Best Agency for the Planet
Mad Fish Digital strives to be the best agency for the planet. We’re a certified B Corporation dedicated to social and environmental performance, public transparency, and legal accountability. We focus on employee well-being and personal development. We think that great clients want to work with great people, and we try to always make a positive impact on our employees, clients, and community.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business
