Guest Approved Pay-Per-Click Agency for Hotel Properties
Mad Fish Digital’s award winning pay-per-click (PPC) marketing services for hotels, include a mix of relevant ad platforms, advanced audience targeting, keyword research, and advanced tracking techniques to maximize each of our hotel clients’ online visibility and drive more bookings.
Our pay-per-click advertising services are designed to scale all size budgets, and deliver an on-point return on ad spend. Each of our customized paid media strategies works to:
- Built Trust Online: We help our clients establish and grow their online presence to be seen as a trustworthy brand by potential guests.
- Reach Audiences at The Right Time: Our PPC services put your hotel in front of your ideal guests at the moment they are searching, driving more visitors to your website.
- Help Clients Stand Out From The Competition: Our campaigns establish your hotel as a top choice, helping separate you from the competition.
- Drive More Bookings: Our strategically crafted campaigns drive direct hotel bookings at a sustainable return on investment to grow your business.
Why Brands Trust Mad Fish Digital as Their Hotel PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
Mad Fish Digital an award-winning PPC agency that helps hotels achieve their marketing goals through values aligned pay-per-click and digital marketing tactics. By pairing our pay-per-click (PPC) expertise with a deep knowledge of the hospitality industry, we help our hotel clients increase revenue and scale advertising while maintaining their Return on Ad Spend (ROAS) targets.
Check out Some of our Client Successes
View more of our case studies and client success stories here!
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
Hotel PPC agency
Mad Fish Digital is a hotel PPC agency with a proven track record of helping clients growing brand awareness, cultivating website visitors, and increasing online bookings. Our process involves in-depth audience research, strategic planning, and ongoing campaign optimization to drive the best results possible for each of our clients.
We Help Solve Issues Such As:
Lack of Direct Bookings
Most hotels struggle to generate direct bookings and rely on third-party booking platforms with high commission fees. Our PPC campaigns help drive more direct bookings through our clients’ hotel websites.
Difficulty in Measuring ROI
Accurately measuring ROI is a challenging task without the correct tracking and attribution in place. Our advanced reporting lets clients fully understand the return on investment of their marketing spend.
Competing with Online Travel Agencies (OTAs)
Hotels often find it difficult to compete with the large marketing budgets of OTAs. Our strategic keyword research and targeting helps our clients stand out among their online competitors.
Digital Marketing Metrics We Manage for Our Hotel Clients
Here are the key performance indicators we track for our pay-per-click campaigns:
- Phone Calls: We measure the number of incoming phone call bookings generated directly from digital paid advertising, so that each campaign’s return on investment is accurately measured.
- Click-Through Rate (CTR): We track the percentage of people who click on each ad after viewing it. A high CTR indicates that the ad copy and targeting are resonating with the audience.
- Conversion Rate: We track the percentage of clicks that result in a conversion action, such as a hotel booking. High conversion rates indicate an effective PPC campaign.
- Cost Per Click (CPC): CPC shows the average post for each click on an ad. A low CPC means that an ad is effectively driving visitors to our client’s website without overspending on clicks.
- Return on Ad Spend (ROAS): We measure the revenue generated for each dollar spent on advertising as an overall indicator of campaign performance. We aim to maximize ROAS for all campaigns.
- Ad Quality Score: We monitor ad quality score, which evaluates the relevance and quality of an ad, to ensure our ads are targeting the right audience with relevant information.
- Cost Per Acquisition (CPA): We track the average cost of acquiring a new hotel guest, or CPA, to gauge how effectively our campaigns are driving new bookings for hotel clients.
- Revenue Per Click (RPC): The average revenue generated for each ad click is another metric that helps us evaluate the quality of visitors being sent to our client’s website.
Hotel Industry Trends
The US hotel industry is expected to recover to pre-pandemic levels by 2024, with a revenue per available room (RevPAR) of $86.76.t
Full Funnel Strategies
Our full funnel strategy for hotels is designed to drive awareness, consideration, and bookings. We use targeted ads and engaging content to boost key metrics such as occupancy rates, ADR (Average Daily Rate), and RevPAR (Revenue per Available Room) to maximize ROI and drive conversions.
Keyword Research & Optimization
Our in-depth keyword research process identifies ideal keywords to send targeted visitors to our clients’ websites. We use our knowledge of the hospitality industry to identify high-performing, cost-effective keywords that lead to more bookings for our clients.
Ecommerce PPC
We are an award-winning PPC agency with a proven track record for successfully growing e-commerce revenue for our hotel clients. Our paid media team develops comprehensive PPC strategies to help drive targeted visitors, increase online bookings, all while optimizing the online presence of the hotel property.
A / B Split Testing
Mad Fish Digital is a data-driven agency that A/B tests all aspects of our campaigns, including targeting, copy, and creative. Our A/B testing process ensures each campaign is fully optimized to drive more bookings and deliver an optimal return on investment.
Landing Pages
Conversion rate optimized landing pages are necessary for a successful PPC campaign. We use design best practices to create user-friendly landing pages that convert visitors into bookings and increase the ROI of pay-per-click campaigns.
GEO-Fencing
We utilize geo-fencing for our hotel PPC campaigns to target specific geographic locations, helping to optimize ad spend and increase conversion rates. This strategic approach ensures that ads are reaching the right audience at the right time.
Google Ads & Microsoft Advertising
Most travelers use search engines to find hotels, making Google Ads and Microsoft Ads a perfect fit for hotel advertising. We use strategic keyword bidding and audience targeting to reach our clients’ potential customers when they are actively searching for hotels, resulting in higher click-through rates and improved ROI.
Social Media Advertising
Social media advertising through platforms like Facebook, Instagram, and TikTok is another powerful way for hotels to increase online bookings. These platforms provide extensive reach and advanced targeting options, allowing us to connect and engage with people who are frequent travelers or are actively planning trips. Social media platforms are also great for increasing brand awareness and customer retention.
Learn more from Our Paid Advertising Team
Prioritizing Clients' Needs
We prioritize the client experience to make sure we consistently deliver top-notch customer service and results for our clients. We’re dedicated to building successful, long-lasting relationships that help our clients successfully grow their businesses through digital marketing.
Results Driven Outcomes
We’re a go-to partner for driving results through performance marketing. Our strategies are crafted to drive more bookings, and every campaign is mapped to specific Key Performance Indicators to track our success. We help our hotel clients increase revenue and meet their marketing goals.
Fresh Methodology
Mad Fish Digital takes an innovative approach to digital strategy. We stay educated on hospitality industry trends and the latest marketing techniques to continuously test and improve our marketing strategies. This approach helps keep our clients ahead of the competition.
Research First Approach
Our research-first approach allows our team has a deep understanding of each hotel brand including their challenges, goals, and competitive landscape. This process helps us launch campaigns that help our clients achieve their marketing goals and increase bookings.
Best Agency for the Planet
Mad Fish Digital strives to be the best agency for the world and make a positive impact on our employees, our clients, and our community. We understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re also a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business
