Your paid media strategy is our patient. At Mad Fish Digital, we offer individualized Pay-Per-Click (PPC) strategies to healthcare organizations and providers that boost online visibility and encourage targeted audiences to visit your web portal.
We do this by taking a thoughtful, patient-focused approach to messaging and targeting all while leveraging our experience to ensure each campaign delivers measurable results and stays true to your brand.
Trusted Paid Digital Strategies for Healthcare Organizations
We believe every healthcare setting deserves to stay competitive online, whether it’s a family clinic, a large hospital, or a private practice. As a trusted and dedicated digital marketing team specializing in PPC for healthcare providers, we help our partners grow their patient profiles by achieving our shared digital marketing goals. This is why we offer customized PPC packages to healthcare providers with services tailored to your budget.
In turn, our services include cross-channel budgeting, platform-specific messaging, and comprehensive audience analysis to maximize ROI and increase patient engagement.
Some of the Advantages of Partnering With Us Include:
- Generate immediate and qualified leads by way of cutting-edge PPC tools and strategies.
- Maximize ad spending by analyzing targeted keywords based on audience behavior that attracts visitors.
- Target the right audience whether new patients, current patients, healthcare professionals, or industry decision-makers based on campaign goals.
- Create bespoke, data-driven paid media strategies designed to increase brand awareness.
- Develop compelling ad copy and landing pages that resonate with targeted audiences.
- Complete and transparent tracking and reporting based on goals and digital marketing initiatives.
- Iterate and optimize campaigns based on user behavior.
- Follow all privacy laws, data protection regulations, and industry-specific guidelines.
We recognize the challenges healthcare marketers encounter when reaching new patients and targeted audiences. We also understand the difficulty of finding an agency partner with PPC experience that excels in the medical field.
We invite you to schedule a complimentary consultation that addresses your PPC or digital marketing needs—we’re here when you’re ready.
We Help Solve Issues Such As:
Lack of Targeted Audience
Healthcare providers can often struggle to reach potential patients, care providers, and their broader target market audience effectively. With the amount of information available online today, it is challenging to identify and target the right people with the right message without the proper help and tools. This lack of audience targeting results in wasted marketing efforts, ad spending, and resources.
Compliance and Regulatory Challenges
Healthcare providers face strict compliance and regulatory requirements, which can pose limitations for digital marketers. Adhering to privacy laws, data protection regulations, and industry-specific guidelines can also limit the marketing strategies and tactics that are available to marketers in Healthcare. With these added concerns slowing down a marketing team’s ability to effectively promote services, healthcare brands need extra support.
Measuring Return on Investment (ROI)
Measuring the return on investment (ROI) for performance marketing campaigns in the healthcare industry can be complex. Healthcare brands often struggle to accurately track and measure the impact of their marketing efforts to quantify the impact on revenue, lead volume, and appointment bookings. The lack of clear ROI measurement in large hospital systems and provider networks can make it difficult to optimize marketing strategies and allocate resources effectively. Consolidated dashboards that combine industry metrics, as well as metrics that are unique and specific, are often missing and needed.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Knowing the Solutions in Healthcare Digital Marketing: Metrics by the Numbers
At Mad Fish Digital, we believe that our healthcare clients deserve transparency and clarity when it comes to understanding how their PPC campaigns are delivering results to their bottom line. Our team routinely reports on the multiple key performance indicators (KPIs) which include the following metrics for contextualizing success on a weekly, bi-weekly, and monthly basis:
- Click-Through Rate (CTR): This measures the percentage of people who click on your ad after seeing it. For example, a high CTR for a healthcare campaign might be 9% or above, indicating that the ad is effectively capturing the attention of potential patients.
- Conversion Rate: This metric tracks the percentage of ad clicks that result in a desired action, such as scheduling an appointment or signing up for a newsletter. For a healthcare campaign, a good conversion rate might be 11% or higher, showing that the ad is effectively driving patient engagement.
- Cost Per Click (CPC): This measures the average cost you pay for each click on your ad. In the healthcare industry, a reasonable CPC might be $2-$5, indicating that your marketing team is effectively managing your advertising budget while still driving traffic to your website.
- Cost Per Conversion (CPC): This metric calculates the average cost of acquiring a new patients or leads through your PPC campaign. For a healthcare campaign, a good cost per conversion might be $50-$100+, showing that the ad spend is resulting in valuable new patient acquisitions.
- Quality Score: This metric evaluates the relevance and quality of your ads, keywords, and landing pages. In the healthcare industry, a high quality score (7 or above) indicates that your ads are providing valuable information to potential patients and are likely to be shown more frequently at a lower cost.
- Return on Ad Spend (ROAS): This measures the revenue generated for every dollar spent on advertising. For a healthcare campaign, a ROAS of 5:1 or higher would indicate that the PPC campaign is effectively driving patient acquisition and generating a positive return on investment.
- Impression Share: This metric shows the percentage of times your ads are shown out of the total available impressions. In the healthcare industry, a high impression share (80% or above) indicates that your ads are being seen by a large portion of potential patients, increasing brand visibility and potential patient acquisition.
Healthcare Trends
The global healthcare market size was valued at $8.45 trillion in 2018 and is expected to grow at a CAGR of 8.9% from 2019 to 2027.
Healthcare PPC
We partner with healthcare companies nationally to enhance their digital marketing experience by offering expertise in a suite of services, including SEO, PPC, social media, and custom content strategies.
Full Funnel Strategies
We believe in developing individualized strategies for our health care clients that capture audiences every step of the patient funnel. We do that through smart targeting and focusing on metrics like conversion rates, cost per acquisition, and customer lifetime value that guarantee growth.
Keyword Research & Optimization
Our healthcare partners have found particular success using our PPC and keyword research services. Every onboarding includes a thorough research plan that identifies top-performing keywords, ways to optimize PPC campaigns, and other tactics that increase conversions and maximize ROI.
Landing Pages
We’ve discovered that patients want specific landing pages designed to help them convert. Our data-driven strategies and focus on user experience ensure measurable results.
A / B Split Testing
We approach our tasks by learning how your clients interact with your website. We use a/b split testing to improve conversion rates, reduce bounce rates, and enhance the user-experience.
GEO-Fencing
Through geo-fencing, we help our healthcare partners reach the patients where they need them. This allows your healthcare organization to target specific geographic areas, increasing brand awareness, driving foot traffic, and adding additional marketing benefits.
Google Ads & Microsoft Advertising
We use search advertising channels like Google Ads and Microsoft Ads to improve visibility. We do this by targeting specific keywords and demographics with custom campaigns that allow healthcare organizations to improve their online conversion rates.
Social Media Advertising
Platforms like Facebook, Instagram, TikTok, and LinkedIn allow healthcare organizations to reach broader audiences. By leveraging social media advertising, we help healthcare organizations improve vital metrics such as patient acquisition and retention rates, ultimately strengthening their online presence.
Why Brands Trust Mad Fish Digital as Their Healthcare PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
As a certified B-Corporation and award-winning agency, Mad Fish Digital is dedicated to helping clients in the Healthcare industry navigate and excel in the digital landscape. We have successfully increased revenue, scaled advertising efforts, and empowered clients to dominate online competition through our strategic expertise and innovative solutions.
Learn more from Our Paid Advertising Team
Prioritizing Collaboration
We foster a supportive and collaborative work environment that empowers our team to deliver clients a digital marketing strategy that has tangible results and real benefits.
Delivering Effective Outcomes
We take a data-driven approach to digital marketing. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success.
New and creative method
We approach every digital marketing strategy for our healthcare partners with innovation in mind. Each strategy—including our social strategies—is evaluated every quarter to ensure maximum effectiveness.
Research First Approach
Every healthcare paid media strategy includes an assessment of your brand, its competition, the marketing landscape, the activities of its audience, and other areas to ensure we're uncovering your unique story. It is this research-first approach to paid strategy development that sets our partnership up to succeed.
Best Agency for the Planet
Our mission statement is simple. We strive to be the best agency FOR the planet. To be the best means our teams are empowered to learn, grow, and exceed their potential. We believe that good clients want to work with happy people. We work to continuously create an environment for our teams and clients to thrive in.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business
