Mad Fish Digital is an award-winning digital marketing agency that helps hospitals connect with their audience online through search engine optimization (SEO). At Mad Fish Digital, we understand that when people are searching for our healthcare, time is of the essence, and the ease of finding the care they need is paramount. Our SEO services help hospitals maximize their online presence and attract potential patients seeking healthcare, elective and emergent services. 

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Our SEO services for hospitals aim to connect hospitals with potential patients who are seeking medical treatments and specialized care. Our reliable SEO strategies help clients stand out from their competitors. From in-depth keyword research to on-page and off-page optimizations, we help hospitals climb the rankings for their ideal keywords, driving more website visitors and new patients. We strive to deliver impactful results and help our clients grow through search engine optimization.

Here’s a few ways we help hospitals grow online: 

  • Become a Trusted Name: We help hospitals increase online visibility to become a known, trustworthy brand in their area.
  • Reach The Right Audience at The Right Time: We use strategic keyword targeting to show your hospital in the search results when potential patients are searching for care.
  • Stand Out From The Competition: Our individualized SEO services help establish your healthcare facility as a top choice.
  • Increase Patient Acquisition: Our SEO campaigns aim to increase patient acquisition for our hospital clients. 

SEO Strategy Development for Hospital

Mad Fish Digital has a proven track record of increasing organic website visitors and improving keyword rankings for our clients. Our robust SEO strategies help grow online visibility to drive new patients.

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Hospital SEO agency

As an SEO agency, Mad Fish Digital custom-tailors its efforts to deliver the best possible results for our clients. With our thorough research and healthcare knowledge, we are able to understand the specific needs of our clientele and implement strategies to help them climb search engine rankings. We use our expertise to uplift our client’s online presence and attract potential patients to their hospital. 

We Help Solve Issues Such As:

Challenges with Patient Acquisition

Hospitals often struggle to reach their target audience online. We make sure our clients are seen by the right people at the right time to increase patient acquisition. 

Measuring Return on Investment (ROI)

Measuring ROI is difficult without the right tools and tracking in place. Our in-depth reporting gives full insight into the performance and ROI of our campaigns. 

Competition and Market Saturation

Healthcare is a competitive and often saturated market. We help our clients stand out among their competitors and be viewed as a top hospital in their area.  

Digital Marketing Metrics We Manage for Our Hospital Clients

  • Organic Traffic: The number of organic visitors coming to the hospital’s website from search engine results.
  • Keyword Rankings: The number and position of target keywords in search results. Higher keyword positions lead to higher organic traffic.
  • Click-Through Rate (CTR): The percentage of people who click through to a website after seeing it in search results. CTR can indicate how well a website and its content resonate with searchers.
  • Conversion Rate: The percentage of visitors who take a conversion action like scheduling an appointment or calling the hospital.
  • Local Search Visibility: The overall visibility of our clients in their local search results, including Google Maps. Local SEO is extremely important for hospitals.
  • Backlink Quality and Quantity: The number and quality of backlinks to a website. Quality backlinks come from trusted, relevant websites.
  • Bounce Rate: The percentage of visitors who leave the website after viewing only one page.

Hospital Industry Trends

The US hospital industry is projected to generate $1.5 trillion in revenue in 2023, up from $1.4 trillion in 2022.


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce for SEO

Mad Fish Digital has a proven track record of helping grow e-commerce revenue for our clients using search engine optimization. Our strategic planning and ongoing optimization help increase website visitors and conversion rates. 

content marketing

Content Marketing

Content marketing helps establish credibility, build brand awareness, and increase hospital patient acquisition. We create helpful, engaging content that effectively communicates treatments and services to help attract new patients. 

keyword research

Keyword Research & Strategy

Our extensive keyword research process discovers the most effective keywords for our search campaigns to increase visibility and organic visitors for our clients.

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Local SEO

By targeting local keywords and optimizing Google My Business profiles, we increase local visibility in searches. This ensures that potential patients in a hospital’s target locations can find them when searching for treatment.

on-page search engine optimization

On-Page SEO

We use proven on-page SEO methods to optimize our clients’ websites for their target keywords. This process helps boost existing rankings and drive more website visitors, leading to increased patient acquisition.  

off page seo

Off-Page SEO

Our off-page SEO strategies, like targeted content marketing and backlink building, help our clients expand their online presence and increase visibility. When paired with our on-page strategies, this process elevates search engine rankings to bring in more new patients. 

technical seo

Technical SEO

Our team does comprehensive SEO audits of every website to identify and resolve any technical issues that could potentially negatively impact user experience, website speed, and crawlability. This process allows our SEO campaigns to perform at their full potential and not be hindered by any looming technical issues. 

analytics and seo monitoring

Analytics & Monitoring

Our in-depth reporting provides clear visibility into the performance and ROI of our SEO campaigns. We monitor performance metrics on an ongoing basis and use the data to make data-driven optimizations to drive the best possible results.

Why Brands Trust Mad Fish Digital as Their Hospital SEO Partner

Providing innovative Pieces to the Digital Puzzle

Mad Fish Digital is an award-winning agency that helps our hospital clients understand and thrive in their markets. Our comprehensive SEO services help generate more qualified leads and increase patient acquisition. 

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“The Mad Fish team is honest, dedicated, and extremely knowledgeable. As a client, they understood our needs and created solutions that worked. Personally, I have worked with Ben, Anne and Erica and I can’t speak highly enough about my interactions with the team. It’s refreshing to work with people that are committed to providing the very best for their clients in such a positive and professional way. Kudos to the Mad Fish team!!”

-Kurt Fuchs
CEO, Gish’s Furniture

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“After seeing the detail and practical recommendations in our site evaluation, I can confidently say that it would be foolish to overlook the value in having the Mad Fish team take a look at your site.”

-Brian Bates
Web Communications Manager, Washington State University

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“Mad Fish Digital Rocks! Excellent ROI. Their backend understanding is absolutely essential for a company wanting to scale and grow. Very professional and easy to understand what you are paying for.”

-Jose Barios
CEO, Cleansolution Services

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Prioritizing Clients

The client comes first at Mad Fish Digital. We believe that a positive employee experience elevates the client experience, so we foster a supportive and collaborative work environment that empowers our team to build lasting relationships and deliver meaningful results for our clients. 

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Achieving Outcomes for Clients.

We are a trusted marketing partner for driving results for hospitals. Our proven SEO campaigns are designed to help our clients increase keyword rankings, organic visitors, and patient acquisition. 

innovative approach

New and creative method

Our fresh approach to SEO strategy helps keep our clients ahead of their competition. We consistently evaluate the efficacy of our campaigns and stay educated on new trends and technologies. We use cutting-edge marketing techniques and proven SEO strategies to drive meaningful client results. 

Mad Fish Digital 'Research first' approach

Research First Approach

When working with Mad Fish Digital, we do a comprehensive assessment of a client’s brand and their goals, challenges, and opportunities. This research-first approach helps us understand the needs of each hospital to deliver the best possible results with our campaigns. 

best agency for the planet

Best Agency for the Planet

Our goal is to be the best agency for the planet, starting with making a positive impact on our employees, clients, and community. As a certified B Corporation, we are dedicated to social and environmental performance, public transparency, and legal accountability. We focus on employee well-being and personal development to help our team drive impactful results for every client. 

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