Mad Fish Digital is an award-winning SEO agency that helps Assisted Living Communities improve their online visibility, drive more website visitors, and increase online lead generation. We focus on local search engine optimization, keyword targeting, and content marketing strategies to help assisted living communities reach their target audience and stand out amongst their competitors. 

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At Mad Fish Digital, we understand the unique challenges and opportunities that assisted living communities face. Our comprehensive search engine optimization services are tailored to the needs of each client to help them meet their marketing goals. We strive to ensure our clients’ websites rank higher in search engine results, attracting more potential residents and their families. Here’s how we can help your assisted living facility: 

  • Build Trust & Credibility: We help our clients increase their online visibility to become a known, trustworthy name in their market. 
  • Reach Your Audience at The Right Time: We target the right keywords to make sure your assisted living community is seen by potential residents and their families while they are searching. 
  • Stand Out From The Competition: Our SEO services help establish your facility as a top choice, helping you stand out from your competitors.
  • Drive More Leads: Our search engine optimization campaigns are strategically crafted to drive more qualified leads for your assisted living facility and increase occupancy rates.
Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“The Mad Fish team is honest, dedicated, and extremely knowledgeable. As a client, they understood our needs and created solutions that worked. Personally, I have worked with Ben, Anne and Erica and I can’t speak highly enough about my interactions with the team. It’s refreshing to work with people that are committed to providing the very best for their clients in such a positive and professional way. Kudos to the Mad Fish team!!”

-Kurt Fuchs
CEO, Gish’s Furniture

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“After seeing the detail and practical recommendations in our site evaluation, I can confidently say that it would be foolish to overlook the value in having the Mad Fish team take a look at your site.”

-Brian Bates
Web Communications Manager, Washington State University

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“Mad Fish Digital Rocks! Excellent ROI. Their backend understanding is absolutely essential for a company wanting to scale and grow. Very professional and easy to understand what you are paying for.”

-Jose Barios
CEO, Cleansolution Services

SEO Strategy Development for Assisted Living Communities

At Mad Fish Digital, our SEO strategies are individualized to the unique needs of each client. We pair proven search engine optimization practices with emerging technologies to help improve organic search rankings and drive more qualified leads for assisted living communities.

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Assisted Living Communities SEO agency

As an award-winning SEO agency, we strive to deliver exceptional client results. Our process includes in-depth keyword research, strategic content development, website optimization, and technical SEO enhancements to improve online visibility and search engine rankings. We’re a trusted partner for assisted living communities looking to increase lead generation and occupancy rates. 

We Help Solve Issues Such As:

Lack of Targeted Leads

Assisted living communities often struggle with generating qualified leads that are a good fit for their services. This results in wasted resources and underperforming marketing campaigns. 

Difficulty in Measuring ROI

Without the proper tools and processes, it is difficult to track the return on investment from marketing efforts accurately. This leads to inefficient budget allocation. 

Competitive Market Landscape

Assisted living communities operate in a highly competitive marketing, making it particularly challenging to stand out and attract potential residents. This can lead to overspending on underperforming marketing strategies. 

Digital Marketing Metrics We Manage for Our Assisted Living Communities Clients

Here are the key metrics we use for our search engine optimization campaigns: 

  • Organic Traffic: This measures the number of organic visitors coming to the website from organic search results.
  • Keyword Rankings: This tracks where relevant keywords rank in the search engine results. For example, tracking where a facility ranks for “senior living facility” to monitor performance.
  • Conversion Rate: This metric measures the percentage of visitors who take a conversion action, such as filling out a contact form or calling the facility.
  • Click-Through Rate (CTR): CTR measures the percentage of people who click through to a website after seeing it in the search results. Monitoring CTR helps understand the effectiveness of meta descriptions and titles.
  • Backlink Quality and Quantity: We monitor the number and quality of backlinks coming from reputable and relevant websites. High-quality backlinks are one way of showing search engines that a website is a reputable source.
  • Local Search Visibility: This tracks the performance of local search visibility for our clients, including rankings for geographic searches like “assisted living community [city name]” and where they appear in local map packs.
  • On-Page Engagement Metrics: On-page engagement monitoring provides insights into how visitors interact to ensure visitors find the content valuable and engaging.

Assisted Living Communities Industry Trends

The global nursing home market size was valued at $647 billion in 2019 and is expected to grow at a CAGR of 6% from 2020 to 2027.


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce for SEO

Mad Fish Digital has a proven track record of helping our clients grow e-commerce revenue through search engine optimization. Our strategic planning and ongoing optimization helps drive targeted website visitors and maximize conversion rates. 

content marketing

Content Marketing

Assisted living communities should use content marketing to help establish credibility, build brand awareness, and drive qualified leads. Our engagement content marketing helps effectively communicate products and services to drive business growth. 

keyword research

Keyword Research & Strategy

We use an in-depth keyword research process to discover highly effective keywords for our search engine optimization campaigns to increase visibility and drive more visitors to our clients’ websites. 

local seo

Local SEO

We target local keywords and optimize Google My Business profiles to increase local search visibility for assisted living communities. This ensures that customers in our clients’ target locations can find them when searching for their services. 

on-page search engine optimization

On-Page SEO

We use SEO best practices to optimize each page of our clients’ websites for their chosen target keywords, helping to boost existing rankings and drive more website visitors. 

off page seo

Off-Page SEO

We use off-page SEO strategies like targeted content development and backlink building to help our clients expand their online presence. This process elevates search engine rankings to drive more qualified leads when paired with our on-page strategies. 

technical seo

Technical SEO

Our team completes a comprehensive SEO audit of each website to identify and resolve any technical issues that may negatively impact user experience, website speed, and crawlability. This ensures that our SEO campaigns perform at their full potential and aren’t hindered by technical issues. 

analytics and seo monitoring

Analytics & Monitoring

Our detailed tracking and analytics provide clear visibility into the performance and ROI of our search engine optimization campaigns. We constantly monitor performance metrics and use this data to make data-driven optimizations to deliver impactful results for our clients. 

Why Brands Trust Mad Fish Digital as Their Assisted Living Communities SEO Partner

Providing innovative Pieces to the Digital Puzzle

Mad Fish Digital is an award-winning agency and certified B-corporation that helps assisted living communities understand and thrive in their market. Our search engine optimization services help generate more qualified leads and increase occupancy rates. 

accountable to results

Prioritizing Clients

At our core, we believe that a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment for our team that empowers them to build lasting relationships and deliver impactful results for our clients. 

driving results

Achieving Outcomes for Clients.

We are a go-to marketing partner for driving results for assisted living communities. Our search engine optimization campaigns are designed to help our clients meet and exceed their marketing goals and maximize return on investment. 

innovative approach

New and creative method

Our innovative approach to SEO strategy development helps keep our clients ahead of the competition. We constantly evaluate the effectiveness of our campaigns while staying educated on emerging trends and technologies. We use cutting-edge marketing techniques alongside proven strategies to drive the best possible results. 

Mad Fish Digital 'Research first' approach

Research First Approach

Part of working with Mad Fish Digital includes an assessment of a client’s brand and its goals, challenges, and opportunities. This research-based approach helps us fully understand the needs of each assisted living community to drive the best possible results with our SEO campaigns. 

best agency for the planet

Best Agency for the Planet

Our goal is to be the best agency for the planet, starting with making a positive impact on our employees, clients, and community. As a certified B Corporation, we’re dedicated to social and environmental performance, public transparency, and legal accountability. Our focus on employee well-being and personal development helps our team drive meaningful results for every client. 

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Reach out today to find out how Mad Fish Digital can elevate your business

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