Mad Fish Digital is an award-winning search engine optimization agency that helps business to business (B2B) companies elevate their online presence to drive targeted website visitors and generate more leads. Our SEO strategies are tailored to increase visibility and generate high-quality leads for clients across an array of industries. 

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We use proven search engine optimization (SEO) tactics to help our clients drive high impact B2B leads and sales. Our SEO strategies are individualized to the unique needs of each client, and cover everything from in-depth keyword research to on-page and off-page strategies. We help our clients climb the search rankings for their target keywords, driving more website visitors and B2B sales. We’re dedicated to helping our clients increase their sales through SEO. Here’s how we can help:

  • Increased Brand Awareness: We help clients increase online visibility to become a known, trustworthy brand.
  • Reach Your Audience: We use strategic keyword targeting to make sure your business is visible to customers who are searching for your products or services.
  • Stand Out From The Competition: Our individualized SEO services position your business as a leader in your market.
  • Increase B2B Sales: Our search campaigns are designed to increase B2B sales for our clients at a positive return on investment.

Check out Some of our Client Successes

View more of our case studies and client success stories here!

SEO Strategy Development for Business to Business (B2B)

Mad Fish Digital develops proven SEO strategies that are tailored to the needs of each client. We integrate cutting-edge tactics with proven SEO techniques to help our clients increase their keyword rankings, website visitors, and lead generation.

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Business to Business (B2B) SEO agency

As an award-winning SEO agency, you can trust us to help grow B2B sales through digital marketing. We aim to deliver top-notch results for our clients with a high ROI, leading to lasting relationships. Our search engine optimization campaigns include in-depth keyword research, strategic content development, user experience optimizations, and technical audits to help our clients increase brand awareness and rank higher for their target keywords. 

We Help Solve Issues Such As:

Lack of Targeted Leads

Lack of Targeted Leads

B2B businesses often struggle to generate high-quality leads, which can result in wasted resources and ineffective marketing efforts. 

Difficulty in Measuring ROI

Difficulty in Measuring ROI

Tracking the ROI from marketing efforts is challenging without the proper analytics and tracking. Our thorough reporting lets clients clearly understand marketing performance.

Long Sales Cycles

Long Sales Cycles

B2B-focused businesses often deal with extended sales cycles, which makes it hard to attribute conversions to specific marketing efforts. 

Digital Marketing Metrics We Manage for Our Business to Business (B2B) Clients

Here are a few of the key performance indicators (KPIs) we track for our B2B SEO campaigns:

  • Organic Traffic: The number of people who visit our client’s website from organic search results.
  • Conversion Rate: The percentage of website visitors who take a conversion action, such as purchasing, filling out a contact form, or downloading a whitepaper.
  • Keyword Rankings: Tracking how our clients rank in search engine results for their target keywords. Ranking higher in search results increases visibility and drives more website visitors.
  • Backlink Quality and Quantity: Monitoring the number and quality of backlinks that point to our client’s website. Quality backlinks help indicate a trustworthy website.
  • Click-Through Rate (CTR): The percentage of people who click through to our client’s website after seeing it in the search results.
  • On-Page Engagement: Evaluating how users interact with a website after clicking through. These metrics can include time on page, bounce rate, and pages per session.
  • Lead Quality and Quantity: Tracking the number and quality of leads generated from organic search results to ensure we target the most effective keywords and drive qualified leads for our clients.

Business to Business (B2B) Industry Trends

The global business-to-business e-commerce market size was valued at USD 7,907.07 billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 20.2% from 2023 to 2030.


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Bringing Innovative Pieces to the Digital Puzzle

content marketing

Content Marketing

Integrating content marketing services into a B2B marketing strategy is essential. We develop valuable content that addresses the pain points of your target audience, leading to increased brand visibility, trust, and conversions. 

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Ecommerce for SEO

Mad Fish Digital has a proven record of increasing e-commerce sales through SEO. Our strategic approach to research and planning, followed by ongoing optimization, helps our clients attract more website visitors and conversions. 

keyword research

Keyword Research & Strategy

Keyword research is the foundation of a successful SEO campaign. Our in-depth research process helps uncover the best keywords to target in order to drive more website visitors and conversions for our B2B clients. 

local seo

Local SEO

Local SEO is highly beneficial for B2B companies looking to increase sales. We increase visibility to reach local customers through local keywords and Google My Business optimization. This helps connect our clients with potential customers in their areas.

on-page search engine optimization

On-Page SEO

We optimize all aspects of a client’s website for their target keywords using SEO best practices. This optimization process helps increase existing rankings and organic website visitors. 

off page seo

Off-Page SEO

Off-page search engine optimization includes strategies like link building and content marketing. When paired with our on-page SEO optimizations, these tactics help increase authority, search rankings, and revenue. 

technical seo

Technical SEO

We do a full technical audit of our clients’ websites to identify and resolve technical issues that can negatively impact search rankings. Our audits includes status codes, redirects, crawlability, site speed, and user experiences. Technical optimization of websites helps our SEO campaigns perform at their full potential. 

analytics and seo monitoring

Analytics & Monitoring

Our in-depth campaign tracking and reporting give visibility into the performance and ROI of our digital marketing campaigns. We also use this data as part of our ongoing monitoring and optimization process to make data-driven optimizations to drive better results.  

Why Brands Trust Mad Fish Digital as Their Business to Business (B2B) SEO Partner

Providing innovative Pieces to the Digital Puzzle

Mad Fish Digital is a certified B-corporation and award-winning agency that helps B2B clients understand and thrive in the digital landscape. Our search engine optimization services have helped our B2B clients increase visibility, organic traffic, and revenue to dominate their online competition. 

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“The Mad Fish team is honest, dedicated, and extremely knowledgeable. As a client, they understood our needs and created solutions that worked. Personally, I have worked with Ben, Anne and Erica and I can’t speak highly enough about my interactions with the team. It’s refreshing to work with people that are committed to providing the very best for their clients in such a positive and professional way. Kudos to the Mad Fish team!!”

-Kurt Fuchs
CEO, Gish’s Furniture

Washington State University Vancouver Logo

“After seeing the detail and practical recommendations in our site evaluation, I can confidently say that it would be foolish to overlook the value in having the Mad Fish team take a look at your site.”

-Brian Bates
Web Communications Manager, Washington State University

Cleansolution logo

“Mad Fish Digital Rocks! Excellent ROI. Their backend understanding is absolutely essential for a company wanting to scale and grow. Very professional and easy to understand what you are paying for.”

-Jose Barios
CEO, Cleansolution Services

accountable to results

Prioritizing Clients

As an agency, clients are everything. We foster a supportive and collaborative work environment for our team that empowers them to build lasting relationships with our clients and deliver the best possible results for them.

driving results

Achieving Outcomes for Clients.

Mad Fish Digital is a data-driven agency focused on making an impact for our clients. Our strategic SEO services are designed to help B2B businesses sustainably increase sales and exceed their marketing goals. 

innovative approach

Fresh Methodology

Our unique approach to SEO strategy helps keep our clients ahead of the competition. We monitor and test emerging trends and technologies that can help increase the performance of our campaigns. We then integrate these cutting-edge tactics into our proven campaigns to maximize their impact. 

Mad Fish Digital 'Research first' approach

Research First Approach

Our research-first approach helps us gain a deep understanding of each B2B client. We want to know about their brand, competition, challenges, and opportunities. This foundational step allows us to develop successful SEO strategies. 

best agency for the planet

Best Agency for the Planet

Our mission statement is to be the best agency for the planet, which starts by positively impacting our employees, clients, and community. We’re a certified B Corporation dedicated to social and environmental performance, public transparency, and legal accountability. We focus on employee well-being and personal development to empower our team to drive our clients' best possible results. 

Want to Learn More About Our SEO Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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