A strong SEO foundation remains essential, but search is evolving. Today, users are finding answers not only through traditional search engines but also through large language models (LLMs) and generative search platforms. At Mad Fish, we integrate GEO (Generative Engine Optimization) into our ongoing SEO strategies, ensuring your content performs across both classic and AI-powered search results.
This isn’t “SEO versus AI SEO”. It’s SEO plus LLM optimization. We take the same comprehensive, data-driven approach we’ve used for 18+ years, and enhance it to make your content discoverable by LLMs, answer engines, and traditional search platforms alike.
Keyword Mapping & Optimization
Technical SEO Audits
On-Page SEO Optimization
What to Expect from Mad Fish
Our commitment is simple: it’s about you, not us.
We prioritize your success above all else, aligning our strategies with your goals, not our bottom line. With a tailored approach for each account, we craft unique strategies that resonate with your brand identity and target audience.
- Our culture thrives on experimentation and learning. We’re not afraid to test new strategies and tactics, constantly refining our methods to deliver optimal results. By staying ahead of the curve, we ensure that your business benefits from the latest industry updates and trends, always one step ahead of the competition.
- Data is the cornerstone of our decision-making process. Every strategy, every recommendation is backed by robust data analysis, ensuring that every move we make is grounded in evidence. And our focus extends beyond content SEO; we delve into the technical intricacies and local nuances that drive real, tangible results for your business.
- Transparency is essential to us. Our reports offer more than just numbers; they give you practical insights and clear recommendations for moving ahead. With us, you’re always informed and empowered to make decisions that propel your business forward.
When you’re ready to have an SEO agency help you stay ahead of search engine updates, fix a Google penalty, improve organic search traffic, and drive your audience to your transaction points, we’re here. Our SEO experts have been creating long-lasting partnerships for years. We keep your digital presence optimized and engaging for the long run—even as the search engine landscape changes.
Let’s align your business and SEO goals for long-term success.
How We'll Help
Keyword Research and Mapping
Our keyword strategies now include LLM-friendly quotes, natural language prompts, and conversational search patterns alongside traditional target keywords. This ensures your content aligns with how humans and AI models search today.
On-Page Content Strategy
We optimize your content to improve visibility in both search engines and AI answer engines. This includes semantic context, structured headings, metadata optimization, and clear answers designed to match user intent for LLM queries, all integrated into your ongoing content strategy.
Ongoing Monitoring & Iteration
All SEO work incorporates LLM performance tracking alongside traditional metrics. This lets us refine strategies continuously, ensuring your site maintains rankings, drives traffic, and appears as a trusted source for AI-driven answers.
Content Duplication & Context Relevance
Duplicate content can harm rankings and confuse AI models. Our analysis ensures pages are unique, contextually rich, and optimized for both traditional search engines and LLM comprehension.
Technical SEO & Structured Data
Well-structured sites help both search engines and LLMs understand your content. We incorporate schema, structured data, sitemaps, and crawlability improvements into standard technical SEO audits, ensuring your site is fully optimized for AI indexing without disrupting traditional rankings.
Competitor & AI Search Research
We analyze competitors’ strategies in both traditional SEO and generative search. By identifying gaps in content coverage, question-answer alignment, and semantic relevance, we refine your SEO approach to capture traffic across all search types.
Local & Conversational Search
or local businesses, we enhance existing SEO with conversational prompts and local GEO optimization, ensuring your business is discoverable in both maps, local listings, and AI-driven queries.
Website Migrations
Moving website domains, making CRM shifts, and merging companies can disrupt a company’s SEO performance. An SEO website migration plan helps guide and structure website migrations to ensure traffic and search results stay intact and improve post-launch.
eCommerce SEO
We optimize Google Merchant Center feeds and product content for LLM-driven search and agentic commerce, helping AI models surface your products in conversational and generative shopping results.
Technical SEO & LLM Audit
We analyze your site’s structure, schema, and performance to ensure it’s optimized for both traditional search engines and LLM-powered generative search.
Technical Site Audits That Deliver
Our technical site audits delve into a meticulous 60-point checklist, thoroughly examining On-Page SEO, Off-Page SEO, Technical SEO, and UX/UI aspects.
Make the Most of Your Digital Presence
If you are interested in advanced on-page and technical SEO recommendations watch our 30-minute webinar and download our quick and easy SEO Checklist.
See Our SEO Services in Action
See what we’ve accomplished lately.
Some of the industries we develop SEO strategies for include:
- 5G Security
- Apparel
- Assisted Living Communities
- BioTechnology
- Business to Business (B2B)
- Business to Consumer (B2C)
- Credit Unions
- Digital Education
- Direct to Consumer (DTC)
- Disaster Restoration
- Doctor on Demand
- E-commerce
- eLearning
- Fencing & Decking
- Film Marketing
- Healthcare
- Healthcare Analytics
- Higher Education
Ready to chat with our SEO Consultants?
Let’s chat about your needs to find out if our Portland SEO experts would be a good fit for your business.