Tailored Digital Solutions for Travel & Tourism
At Mad Fish Digital, we specializes in helping the travel and tourism industry with a full suite of digital marketing solutions. With guest-centered expertise helping hotels and tourism boards, our team of digital marketing globetrotters can help your business grow through bespoke strategies that include Search Engine Optimization (SEO), content marketing, paid advertising, social media marketing, and various other means that get your brand in front of curious customers. Schedule a one-on-one consultation with Mad Fish Digital to learn how we can help you thrive in the ever-evolving digital environment.
Digital Solutions for Travel & Tourism Brands That Inspire Direct Bookings
Elevating the guest experience by offering travelers seeking your solutions online is at the heart of what we do. That’s why we provide our travel & tourism partners with the following services that produce meaningful results:
Strategic Paid Media Campaigns: Our paid media services for travel & tourism brands target customers where they are in the booking process while serving them engaging advertising that drives reservations and clicks.
Captivating Content Marketing: Our digital content marketing team delivers elevated strategies that communicate the excellence of your travel & tourism brand by highlighting the unique experiences you offer and the value you provide guests.
Results-Driven Email Marketing: Our email marketing strategies include automated emails and targeted campaigns based on customer engagement, serving subscribers the content they want, inspiring travel and engagement.
Guest-Focused SEO: Our SEO expertise elevates your search rankings to reach tourists planning their next getaway or travelers seeking business accommodations.
Social Media Management: Our social media team can promote your brand by offering followers strategic campaigns covering your values and inspiring travelers to book their getaway on your website directly.
Website Optimizations for Direct Bookings: Our expertise also includes design and on-page optimizations that elevate the user experience, promote your travel brand, and establish you as a credible leader in the tourism space.
Check out Some of our Client Successes
View more of our case studies and client success stories here!
We Help Solve Issues Such As:
Lack of Targeted Audience Reach
How your guests search for vacation packages and services continuously evolves. To effectively reach the right customers, we use performance marketing tactics that reduce marketing dollars by allocating budgets to productive resources and targeting people searching for your products or services across all major search engines.
Difficulty in Measuring ROI
Accurately measuring ROI is a challenging task without the correct tracking and attribution in place. Our focus on measuring performance and our advanced reporting dashboards let our travel partners fully understand the return on investment of their marketing spend.
Competitive Market Landscape
We understand how saturated the travel & tourism economy is. That’s why we take a full-funnel approach when creating an SEO strategy for our partners. As a result, our marketing efforts allow your brand to stand-out from others in your space and convert the right customers.
Making Informed Decisions Through Analytics for Our Travel & Tourism Clients
Our digital marketing agency offers detailed analytics and reporting tied to our success. In turn, we provide the following data points to highlight how we’re improving your travel & tourism brand’s web experience:
- Click-Through Rate (CTR): We measure the percentage of visitors who click an ad after viewing it and demonstrate an ad’s ability to garner interest and direct bookings.
- Cost Per Click (CPC): We show how much it costs when someone clicks your ad and make experienced decisions to lower that number.
- Conversion Rate: We calculate and share the percentage of ad clicks leading to actions like direct booking and other desired goals.
- Return on Ad Spend (ROAS): We communicate the total revenue generated per dollar of ad spend and discuss how we’re lowering your RoAS.
- Cost Per Acquisition (CPA): We provide the cost of gaining a new customer through ads and highlight how we lower CPAs through iterative tactics.
- Ad Quality Score: We show you an ad’s relevance plus the quality of its keywords and landing pages to highlight the experiences we offer your travelers.
- Return on Investment (ROI): We measure the overall profit our ad campaigns drive to signal successes in generating tourism revenue.
Travel & Tourism Industry Trends
The global travel and tourism market size was valued at $4,715.9 billion in 2018 and is projected to reach $8,811.0 billion by 2027, registering a CAGR of 10.3% from 2019 to 2027
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Bringing Innovative Pieces to the Digital Puzzle
Ecommerce PPC
We’re a premier agency specializing in digital marketing strategies for travel & tourism brands. Our expertise includes shopping feed optimization, remarketing, and a wealth of other tactics that ensure your brand reaches your desired audience through our PPC efforts.
Full Funnel Strategies
We understand where travelers are in the marketing funnel, whether they’re researching destinations or ready to book a getaway. That’s why the digital strategies we develop for travel & tourism brands offer solutions that guide potential guests through the acquisition process to the booking page.
Keyword Research & Optimization
Our keyword mapping includes data-driven techniques and software that tells us what your customers search for over Google and beyond. As a result, we’re able to increase search rankings, drive guests to your website, increase direct bookings, and keep you ahead of the competition.
Landing Pages
Our digital design team is here to create high-converting landing pages tailored to your travel offerings. These custom solutions allow us to increase member engagement and conversion rates to ensure you reach your marketing goals.
A / B Split Testing
We understand how necessary testing is for moving folks through the marketing funnel. That’s why we optimize our campaigns and ad creative as it performs by A/B testing our advertising. Doing so ensures we reach higher conversion rates, lower bounce rates, increase engagement, and drive direct bookings.
GEO-Fencing
We’ve learned how vital of a role geo-fencing plays when connecting you with travelers. In turn, this tactic allows us to elevate your branding, drive foot traffic to your branch, and boost direct reservations made on your website.
Google Ads & Microsoft Advertising
Paid advertising allows us to reach new travelers through Google Ads and Microsoft Ads while staying budget-conscious. Both platforms allow us to target potential guests, enhance brand visibility, and encourage more website visits and bookings
Social Media Advertising
Travelers want to engage with your travel brand online. We have experience managing social media advertising channels like Facebook, Instagram, TikTok, and LinkedIn for a variety of tourism companies, allowing us to reach and engage guests.
Learn more from Our Paid Advertising Team
Why Travel & Tourism Brands Partner With Our PPC Agency
At Mad Fish Digital, our clients set the expectations, we just exceed them
As a certified B-corporation and award-winning agency, we help our travel & tourism partners understand the digital landscape and thrive. We’ve helped clients increase venue revenue, meet new guests, drive direct bookings, scale advertising, and dominate online competition, ensuring their success in the ever-evolving digital world.
Prioritizing Clients
We prioritize the client experience to make sure we consistently deliver top-notch customer service and results for our clients. We’re dedicated to building successful, long-lasting relationships that help our clients successfully grow their travel businesses through digital marketing that produces results.
Soaring Outcomes to New Heights
We’re a go-to partner for driving results through performance marketing. Our strategies are crafted to drive more bookings, and every campaign is mapped to specific KPIs to track our success. We help our travel clients increase revenue and meet their marketing goals while increasing direct bookings.
New and creative method
We take an innovative approach to digital strategy. We stay educated on travel industry trends and the latest marketing techniques to continuously test and improve our marketing strategies. This approach helps keep our clients ahead of the competition and receive more direct bookings.
Research First Approach
Our research-first approach allows our team to deeply understand each travel brand, including their challenges, goals, and competitive landscape. This process helps us launch campaigns that help our clients achieve their marketing goals and increase bookings.
Best Agency for the Planet
We strive to be the best SEO agency for the world and make a positive impact on our employees, our clients, and our community. We understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re also a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.
Want to Learn More About Our Digital Marketing Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business
