Hospitality Digital Marketing for the Hotel Industry

We’re a hospitality-focused digital marketing agency that helps hotels and lodging providers find guests online. We use innovative technology, years of experience, and a variety of bespoke strategies to drive direct bookings, increase brand visibility, and various other tactics to ensure travelers meet you through their online journey. 

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Greet Your Guests Online With an Elevated Digital Experience

Knowing how your future guests find and interact with your lodging brand online is essential. That’s why we created a dedicated digital marketing team that specializes in helping hotels elevate their brand by offering the following solutions: 

  • Social Media Marketing: Our team can help your brand deliver a memorable social experience over all major social networks, from Instagram to TikTok. 
  • Search Engine Optimization (SEO): Our digital team focuses on hotel content marketing to ensure your website ranks prominently in search results by optimizing content, implementing local SEO strategies, and managing online reviews.
  • Paid Advertising: We create PPC and paid media campaigns made up of rich creative that attract qualified leads and increase direct bookings and repeat visits. 
  • Email Marketing: We craft engaging email marketing campaigns tailored to your hotel’s target audience, including personalized promotional offers and informative newsletters.
  • Commitment to Innovation: We take a data-driven approach while staying ahead of industry trends and evolving digital platforms to help hoteliers reach their marketing goals. 
  • Bespoke Digital Solutions: We offer several individualized solutions tailored to your brand to make sure you’re ahead of your competition. 
Modulus Company Logo

“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

Washington State University Vancouver Logo

“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

Solmate Socks logo

“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Some of Our Achievements in Hospitality Marketing

Paid advertising results in 71% increase in Google revenue

150% improvement in traffic and goals with SEO and Content Strategy

View more of our case studies and client success stories here!

Award-Winning Paid Digital Strategies for Hotels and Their Guests

We're proud to deliver award-winning paid media strategies to hotels and lodging brands that attract guests. We do this by offering individualized solutions designed for your brand, highlighting your location's advantages, perks, and amenities. View the sample strategy below to see how we manage budgets by platform, create unique messaging, perform audience analysis, and other tactics that maximize ROI and increase direct bookings.

Download our Digital Marketing Strategy Example

Five Star Digital Marketing Services for Hotels and Lodging Partners 

Like your hotel, our goal is to provide digital marketing services with an elevated experience unlike anywhere else. We start by meeting with you directly to assess your goals, brand conditions, marketing opportunities, and other additional needs to create a unique strategy that enhances your brand’s visibility and online presence. By leveraging our expertise in SEO, PPC, and social media marketing, we deliver tangible results that offer a strong return on investment and encourage reservations. 

We Help Solve Issues Such As:

Measuring Return on Investment (ROI)

As an agency focusing on digital marketing for hotels, we understand the importance of accurately measuring the ROI of your performance marketing. Every partnership includes one-on-one meetings communicating channel performance across all campaigns to demonstrate how we drive direct bookings and revenue.

Challenges Attracting Guests Online

Staying competitive digitally requires reaching targeted audiences where they want to see your brand online. We employ the most suitable performance marketing tactics to communicate your values and convert those interested into more bookings on your site.

Staying Ahead of The Competition

Your hotel deserves to be showcased online in the best possible way. Our performance marketing tactics allow us to present your accommodations to your guests through compelling creative like compelling offers, promotions, and other means that set you ahead of the competition.

Transparent Digital Marketing for Hotels

Our success is tied to the numbers. That’s why we take a data-driven approach when crafting the perfect digital strategy individualized to your hotel that offers reporting on the following metrics: 

  • Organic Traffic: This measures the number of people who visit your hotel website from search engines like Google or Bing. 
  • Keyword Rankings: This tracks how well your hotel website ranks for specific keywords across all major search engines. 
  • Click-Through Rate (CTR): CTR measures the percentage of users who click on a hotel website link after seeing it in search results. 
  • Conversion Rate: This KPI tracks the percentage of website visitors who complete a desired action, such as booking a room or signing up for a newsletter.
  • Page Load Speed: This is how quickly your hotel website loads for users, telling us where we need to make technical SEO improvements. 
  • Mobile-Friendly Website: This measures how mobile-friendly and smooth the user experience is across all mobile devices. 
  • Backlink Quality and Quantity: This evaluates the number and quality of external websites linking to your hotel’s website. 

Hotel Industry Trends

The US hotel industry is expected to recover to pre-pandemic levels by 2024, with a revenue per available room (RevPAR) of $86.76.t


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Bringing Innovative Pieces to the Digital Puzzle

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Geo-fencing advertising has become one of our favorite ways to increase brand awareness and maximize ROI for our hotel partners. We’re here to find your future guests where they are geographically and serve your customers the advertisements where they want them. 

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Keyword Research & Optimization

How your guests find you online is complex. That’s why we always develop custom keyword research and mapping to increase online bookings and visibility individualized to a brand. Those keywords are used across your digital channels to attract guests and improve ROI.

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Landing Pages

Creating guest-centric landing pages leads to increased direct bookings. Our design team has expertise in producing high-converting landing pages for hotels that deliver measurable results by improving the user experience while staying on brand.

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Full Funnel Strategies

We know it’s important to take a full-funnel approach when creating any digital marketing strategy for a hotel. Doing so allows us to understand your guests’ booking windows, offer content that attracts website visits, and deliver a digital experience that leads to direct bookings. What’s more, we also boost metrics like occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR).

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A / B Split Testing

Our digital marketing services for hotels and hospitality providers increase website visits and bookings by taking an iterative approach. Meaning, we use A/B split testing to monitor the success of a landing page and make adjustments as data informs how we develop our work to ensure success.

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Ecommerce PPC

Think of us as your PPC concierge. We’re here to ensure your hotel’s website delivers an elevated guest experience through our paid advertising and remarketing strategies that attract and delight travelers starting with their first click.

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Google Ads & Microsoft Advertising

Knowing the search platforms your guests use is also vital to attracting future visitors. We use search advertising channels like Google Ads and Microsoft Ads to reach folks at critical points within their search habits to drive direct bookings and grow revenue.

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Social Media Advertising

We know how important it is to appeal to the guest experience over social media platforms like Facebook, Instagram, TikTok, and LinkedIn. Let our team specializing in hotel social media management reach out, engage with followers, and highlight your distinct travel experience with targeted ads and compelling content that converts and enhances your brand.

Why Our Hotel Partners Trust us With Their PPC Advertising

At Mad Fish Digital, our clients set the expectations, we just exceed them

As a certified B-Corporation and award-winning agency, Mad Fish Digital helps our hospitality partners understand the digital landscape and thrive. We’ve helped several clients increase revenue, meet new guests, scale advertising, and improve their online experience to deliver success in the ever-evolving digital world.

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Prioritizing Clients

Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing with tangible results that prioritize your needs to boost direct guest reservations.

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Fresh Methodology

We approach every digital marketing strategy for our hotel  and lodging partners with innovation in mind. With a focus on results, each strategy is evaluated on a quarterly basis to ensure maximum results.

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Achieving Ideal Outcomes for Clients

We are your go-to partner for driving results online by taking a data-driven approach to digital marketing when reaching new guests or increasing bookings. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering hoteliers measurable success.

Mad Fish Digital 'Research first' approach

Research First Approach

We help you stand out from others online by taking a research-first approach. Every hospitality digital strategy includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story while reaching your future guests.

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Best Agency for the Planet

Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.

Looking to Learn More About Our Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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