Nicole Niederhofer, Author at Mad Fish Digital

Illustration of laptop with various forms of video media icons

by Nicole Niederhofer

September 25, 2026

Is your video strategy keeping up?

by Nicole Niederhofer

January 28, 2026

The Intersection of Brand, Performance, and Platform: The Shopify Plus Advantage

Person holding smart phone reading an article about the EAA.

by Nicole Niederhofer

May 20, 2025

Why US Brands Should Care About The European Accessibility Act (EAA)

A woman with curly brown hear wearing a grey jacket looks at her smartphone while she sits at a white table with a laptop open to a landing page design.

by Nicole Niederhofer

August 7, 2024

Landing Page Design: The Secret to Converting Visitors into Customers

A man designing a website on an iMac at his desk.

by Nicole Niederhofer

December 7, 2023

Preventing Digital Discrimination: Your Guide to the WCAG 2.2 Update

by Nicole Niederhofer

September 25, 2023

The Power of Brand Guidelines: A Roadmap to Consistency

An Asian college student with a blue backpack stands in a school hallway while looking at her cell phone.

by Nicole Niederhofer

August 17, 2023

4 Design Tips to Reduce Google Ads Fatigue & Improve Ad Performance

by Nicole Niederhofer

August 15, 2023

Boosting Sales with a Brand Refresh: Why Businesses Can’t Afford to Ignore It

On computer looking at landing page design.

by Nicole Niederhofer

August 23, 2022

How to Create a High-Converting Landing Page for Paid Campaigns

Person working on a laptop

by Nicole Niederhofer

June 10, 2021

7 Chrome Extensions Designers Swear By (That Anyone Can Use)

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