A well-designed landing page can be the difference between a visitor and a customer. But what makes a landing page truly effective? Let’s dive into the secrets of converting visitors into customers through stellar landing page design.
The Purpose of a Landing Page
Before we get into the design elements, it’s important to understand the primary purpose of a landing page. Unlike other pages on your website, a landing page is specifically designed to drive a single action or conversion goal. In most cases, this would be a lead generation form, signing up for a newsletter, or downloading an asset, such as a guidebook or case study. The entire page should be focused on the visitor completing this goal.
5 Key Elements of a High-Converting Landing Page
1. Strong Call to Action (CTA)
The CTA is the most critical element of your landing page. A visitor should come to your landing page and see a prominent CTA. This should be the only clickable element on the page.
Example: Use action-oriented language like “Get Started,” “Download Now,” or “Sign Up Today.”
2. Responsive Design
A large portion of traffic comes from mobile devices, any design agency will tell you to lead with mobile-first design. A mobile version of your landing page should be short, easy to read, and offer an easy user experience.
Example:
3. Clear and Compelling Headline
The headline is the first or second item a visitor sees (hopefully your CTA button is the first item). Your headline should be simple, clear, and straightforward. Avoid using lengthy headlines or using your differentiator in the headlines.
Example: Instead of saying “Creating the best mattresses since 1947,” use “The Best Bed for Better Sleep”
4. Engaging Layout
Your copy should be straightforward and focused on the benefits of your CTA. Use bullet points, short paragraphs, and headlines. A web design landing page should utilize high-quality images and break up the content with related imagery or videos. Use complimentary visuals and content to allow users to skim your page.
5. Simple Forms
If your conversion goal involves filling out a form, only use the necessary form fills. We’ve seen long and short forms work but you need to ask the right questions based on your industry. If you want a salesperson to reach out to them, a name, email, and phone number are plenty. If a visitor needs to go through a prequalifier before going to the next step then ask those questions but only the minimum of what you need to know.
Example:
Always Be A/B Testing
The secret to converting visitors to customers is testing your landing page. Testing variations monthly or quarterly will help you understand what your visitors are looking for. In today’s digital world, users want content tailored to their needs. By testing different options, you can make data-driven decisions about what makes your visitors take action. When A/B testing, you can experiment with various elements, including:
- Headlines
- Visuals
- Form fields
- Layout
- CTA copy
Test, Convert, and Repeat With Our Graphic Design Agency
Converting visitors into customers involves a blend of design, data, and content marketing. By focusing on clear calls to action, compelling messaging, and engaging visuals you can create a landing page that effectively guides visitors toward becoming loyal customers. At Mad Fish Digital, we understand the importance of integrating creative design vision, data-driven insights, and strategic content marketing to craft high-performing landing pages.
Ready to elevate your brand’s conversion rates and drive business growth?
Our team of graphic designers and content strategists is ready to help you turn visitors into customers. Reach out today!
