PWC Stat Image 81% of travelers want greater digital customer experience.

The hospitality industry is a big, diverse and exciting space. It has also gone through some of the toughest challenges in the last two years. We know that in the world of digital marketing, challenges lead to exciting and amazing innovations. 

Marketing teams driving reservations, bookings, and ticket sales while considering the implications of COVID-19 health and safety are some of the most adaptable and innovative strategists around. With more and more travel being booked not only online, but on smartphones, marketing teams that are making tech and user updates to accommodate this change are going to lead in the next 3 years. 

Resources For Success

Digital marketing for the hospitality industry requires creative traveler research, clear and convenient online experiences, and fine-tuned advertising strategies. The average customer moves over 50 times between desktop, tablet, smartphone and channels while researching travel online. Its important that travel and leisure marketing strategies are multi-channel to effectively meet their customers where they are around the web.

83% of travel is booked online and 70% of consumers research trips from a smartphone. 

Achievements in Hospitality Marketing Strategy

Park City Area Restaurant Association logo over a set table of food.

150% improvement in traffic and goals with SEO and Content Strategy

Park City Lodging logo on image of lodge living room

Paid advertising results in 869% increase in Google revenue

Travel and leisure begin with a Google search. Hospitality marketing managers focusing on big picture brand awareness as well as day-to-day bookings are leading the industry. As travel takes on new forms and people are looking for greater diversity in vacation opportunities, we found hospitality marketing needs to be evolving at a much faster pace. 

The Ultimate Guide to Hospitality Marketing published by the Mad Fish Digital team outlines the marketing opportunities for hotels, restaurants, airlines, and entertainment venues as they evaluate and evolve their strategies. In this resource, we dive into content marketing, email, social media, and paid channels and the areas for growth and improvement in the world of bookings and ticket sales.

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Cover of Hospitality Marketing Guide

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