Elevated Digital Marketing Services for the Fence Industry

Mad Fish Digital has over a decade of experience helping fence companies elevate their online presence through marketing tactics that deliver tangible results. With data-driven strategies in place, we pride ourselves on surfacing solutions that boost conversion rates and revenues, allowing you to focus on building durable, stylish fences that stand the test of time.

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Building a Stronger Digital Presence for Fence Companies and Installers

  • Individualized Search Engine Optimization (SEO): We create bespoke SEO strategies for your brand that target your audiences and improve search rankings, allowing customers to find your services faster. 
  • Compelling Content Creation: Our content marketing strategies include crafting articles, videos, and other content that showcases your fence company’s craftsmanship to drive more website traffic and convert customers.
  • Engaging Social Media Marketing: We offer social media management services for fence businesses across all major platforms that boost brand awareness and customer engagement. 
  • Attractive Pay-Per-Click Advertising: We manage successful PPC campaigns to reach customers actively searching for fence services and repair needs, resulting in lower Return on Ad Spend (RoAS) and more revenue. 
  • Optimized Website Design: Our design team works in tandem with our SEO strategist to elevate the user experience and deliver a compelling, branded story through visual media. 

Check out Some of our Client Successes

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View more of our case studies and client success stories here!

Award-Winning Paid Digital Strategies for for Fencing & Decking Companies

Targeting and converting customers takes specific talent and insight in competitive markets like fencing and decking. Our award-winning digital marketing strategies include all of the services needed to produce elevated results, including assessing channel budgets, evaluating messaging by platform, and performing in-depth audience analysis. View the sample strategy below to see how our digital marketing agency helps fencing companies succeed online.

Download an Example Paid Media Strategy

An Established Digital Marketing Agency Helping Fencing & Decking Businesses Succeed Online

Partnering with our digital agency ensures an elevated online experience for your customers. Our fencing and decking team starts every engagement by getting to know your brand inside and out. We then use that information to produce a digital strategy that includes social media marketing, content, paid media, and other digital tactics that direct customers to your site and convert high-value leads.

We Help Solve Issues Such As:

Lack of Qualified Leads

We’re here to assist you by offering digital marketing solutions that attract qualified needs—even if you have multiple locations. Our paid media team relies on targeted campaigns that eliminate time wasted on low-quality leads and allow you to focus on new prospects with actual interest. 

Difficulty in Measuring ROI

It takes data science experience to correctly measure the ROI of a fencing company’s digital marketing efforts. Our team is here to provide dashboards and reporting that communicate the value of each digital channel and place marketing dollars where they provide the highest return.

Competitive Market Landscape

Fencing and decking businesses often face stiff local competition online. We help increase your local rankings to stand out from your competitors to attract neighbors while establishing your brand as a national leader.

Digital Marketing Data We Manage for Our Fencing & Decking Clients

Our in-depth reporting provides insights into your marketing performance, enabling data-driven decisions. In turn, we report directly to your fencing and decking brand with the following results during one-on-one meetings:

  • Organic Traffic: How many visitors are coming from organic search results by searching terms related to your business, like “best fencing materials” or “decking installation tips.”
  • Keyword Rankings: The number of target keywords and their position in search results.
  • Click-Through Rate (CTR): CTR measures the percentage of users who click through to the website after seeing it in search results.
  • Conversion Rate: The percentage of website visitors who take a desired action, such as requesting a quote or scheduling a consultation.
  • Backlink Quality and Quantity: The number and quality of backlinks pointing to a website. Higher quality backlinks can lead to better keyword rankings.
  • Local Search Visibility: Search results differ by location, so we track the visibility of a website in its local search results, including the map pack.
  • Mobile Traffic and Performance: The number of visitors coming from mobile devices and how your website performs for those visitors.

Fencing & Decking Industry Trends

The global fencing market is expected to grow from $28.19 billion in 2021 to $29.53 billion in 2022 at a compound annual growth rate (CAGR) of 4.75%. The fencing market is expected to reach $40.05 billion in 2026 at a CAGR of 7.93%.

– globenewswire.com

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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

Our PPC experience in the deck and fence industry allows us to communicate our knowledge of materials, installation techniques, and design trends professionally. In turn, our paid media campaigns share your brand values and encourage transactions in tandem with your expert craftsmanship.

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Full Funnel Strategies

We develop full-funnel strategies for the fencing and decking industry that generate brand awareness, move folks from the consideration phase, and drive them to convert. Historically, our clients have used our PPC services to increase site visibility, engagement, and revenue.

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Keyword Research & Optimization

Our keyword research process is tailored to each client to discover high-impact keywords for search engine optimization campaigns that will enhance online visibility and bring more visitors to our client’s website.

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Landing Pages

We create high-converting landing pages for the Fencing and decking industry crafted to captivate your target audience, resulting in increased click-through rates and higher lead generation.

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A / B Split Testing

We know the value of A/B testing PPC fencing and decking campaigns better than anyone. A data-driven, iterative approach allows us to conduct actual split tests on campaigns and ad creative that improve our partners’ conversions and higher ROI.

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We use specialized geo-fencing PPC campaigns that reach your audiences where they are. Doing so allows us to use precise targeting to increase brand exposure, customer engagement, website traffic, and higher sales.

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Google Ads & Microsoft Advertising

Our PPC team servicing the deck and fence industry uses Google Ads and Microsoft Ads to expand brand visibility and customer reach online. We do this by using intentional keywords and strategies alongside ad placements your customers will see and interact with.

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Social Media Advertising

In the fencing and decking industry, social media advertising channels like Facebook, Instagram, TikTok, and LinkedIn play a crucial role in digital marketing. Search ads on these platforms offer significant advantages, including increased brand visibility, a wider audience reach, and lead generation.

Why Fencing and Decking Companies Trust Us As Their PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

We are a certified B-Corporation and award-winning PPC agency that helps clients in the fencing and decking industry excel in the digital landscape. Let’s discuss how we can help you increase revenue, scale advertising efforts, and dominate your online competition.

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Prioritizing Clients

Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing with tangible results that prioritize your needs to boost your fencing and decking company.

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Ideal Outcomes for Clients

We are your go-to partner for driving results online by taking a data-driven approach to digital marketing. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success.

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New and creative method

We approach every digital marketing strategy for our fencing and decking partners with innovation in mind. With a focus on results, each strategy—including our social strategies—is evaluated on a quarterly basis to ensure maximum effectiveness.

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Research First Approach

We help you stand out from others online by taking a research-first approach. Every fencing and decking PPC strategy includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story.

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Best Agency for the Planet

Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.

Want to Learn More About Our Digital Marketing Agency Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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