Ecommerce companies know they must have a multi-channel marketing approach to increase sales from everything from clothing and shoes to furniture and laundry detergent. With an estimated 1.94% of ecommerce website visits converting into a purchase, volume is key and every interaction needs to count.
Creating the right marketing strategy for your great products has never been more important.
Resources For Success
Digital marketing for ecommerce companies requires special attention to audience, product, channels and message. With the right research and thoughtful strategy, return on an ecommerce marketing plan is a breeze.
20.8% of retail purchases are expected to take place online in 2023
Achievements in Ecommerce Strategy
Schoolhouse Electric: 67% increase in revenue
Solmate Socks: 832.95% Return on Ad Spend
Online shopping, social advertising, video ads, and paid search are the backbone of great ecommerce strategies. We love seeing our ecommerce partners grow and expand their online consumer base through our unique advertising tactics.
The latest data shows 81% of consumers do online research before they ever make an online purchase. More and more ecommerce companies are leveraging nuanced content marketing plans that help build customer relationships before and after a purchase is made. Values alignment, sustainability goals and clear product value all play a big role in making ecommerce content work.
Check out our online report on the Future of Ecommerce by entering your email to download it here.
Disruptive DTC brands like Warby Parker, Away, Casper, Dollar Shave Club, Smile Direct Club, Glossier, and Outdoor Voices have seen massive success and were not started by industry experts. They were started by disruptors!
Along with great product offerings, these brands have succeeded by having clear marketing channels and clever branding. Both legacy brands and startups can take a page from the direct-to-consumer book.
Check out the five valuable digital marketing lessons from DTC brands, by entering your email below to instantly download your copy.
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