ECOMMERCE IS GROWING
With the ecommerce landscape changing rapidly, marketing leaders need to adapt to their consumers’ needs. Here’s how things are changing, and how to craft a strategy that lets you thrive.
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13%
of all U.S. retail sales in 2021 came from ecommerce
Forbes
50%
increase in ecommerce sales
Forbes
59%
of U.S. consumers are planning to purchase a personal effect in the next six months
Global Web Index
Opportunity: Set up ecommerce options for your most frequently purchased products. Instagram and Facebook shops are a great starting point, along with Google Shopping Feeds.
LONG TERMECOMMERCEIMPACTS
say their online shopping has increased while 21% say it will increase in the future
GWI
say they are more conscious of protecting their physical or mental health than before the pandemic
GWI
OVER THE PAST TWO YEARS
the fastest-growing categories of ecommerce sales were:
- Furniture
- Building Materials
- Personal Electronics (including smartphones)
Opportunity: Think about how to scale ecommerce for your business. VR, customer experience, and augmented reality may all help you convert customers when they aren’t going into traditional retail environments.
increase in the number of Americans doing most of their household or mobile shopping on mobile
GWI
BRAND SUPPORT
is influenced most strongly by:
- Product availability
- Consumer needs
- Whether a brand helped during the outbreak
of respondents say they used their mobile to shop or browse for products online in the past week
GWI
Gen Zs discover brands via social ads than search engines
GWI
Opportunity: Use customer surveys to understand more about what your customers are looking for at this time. Take advantage of user interface and user experience testing to see how their journeys may look different, and adjust for the new normal.
