ECOMMERCE IS GROWING
With the ecommerce landscape changing rapidly, marketing leaders need to adapt to their consumers needs. Here’s how things are changing, and how to craft a strategy that lets you thrive.
44%
of respondents say coronavirus spread has
impacted their purchase decisions
Agility PR
52%
increase in ecommerce sales
Common Thread Collective
87%
increase in revenue since the start of lockdowns in the United States
Common Thread Collective
Opportunity: Set up ecommerce options for your most frequently purchased products. Instagram and Facebook shops are a great starting point, along with Google Shopping Feeds.
LONG TERMECOMMERCEIMPACTS
say they will shop online more frequently in all categories after the outbreak
GWI
of consumers do not intend to return to in-person purchases quickly when they re-open
GWI
OVER 20%
expect to shop more frequently for:
- Clothing
- Cosmetics
- Personal Electronics (including smartphones)
Opportunity: Think about how to scale ecommerce for your business. VR, customer experience, and augmented reality may all help you convert customers when they aren’t going into traditional retail environments.
said free and reliable delivery are the biggest factors influencing online purchases
GWI
of respondents say they are shopping more frequently online
Agility PR
BRAND SUPPORT
is influenced most strongly by:
- Product availability
- Consumer needs
- Whether a brand helped during the outbreak
Opportunity: Use customer surveys to understand more about what your customers are looking for at this time. Use user interface and user experience testing to see how their journeys may look different, and adjust for the new normal.
