Patients who use social media to research healthcare information (Digital Marketing Institute)
In today’s ever-evolving healthcare industry, the need to be competitive and deliver the best online experience is essential to drive patient engagement. People are expecting health systems to be easy to find via any digital channel. Over 70,000 Google searches related to healthcare are done every minute and 82.8% of patients use search engines to find healthcare providers. The growth of medical practices and health systems will continue to be directly tied to how well they adapt for their online users.
At the core of any successful healthcare marketing strategy is a deep understanding of your target patient audience. This means considering their unique needs and preferences and using this information to create tailored digital marketing campaigns. From social media and email marketing to targeted paid advertising and content creation, there are a variety of tactics that can be used to engage with an audience and promote medical services.
Whether you’re looking to increase brand awareness, build patient engagement, or increase online appointments, a well-crafted marketing strategy customized to the unique needs of the healthcare industry can help you achieve your goals.
Resources For Success
Patient engagement is key to the success of any healthcare organization. By creating meaningful interactions with patients, even before they step into a medical office, you can establish trust and build long-lasting relationships. This, in turn, leads to increased patient satisfaction, loyalty, and advocacy. Read on for heathcare marketing tips, from paid advertising and content strategy to social engagement and user experience.
Search ads account for 64.7% of all traffic to pages that contain medical online form-fill pages. Paid search strategies for healthcare are a necessary component for patient growth.
Achievements in Healthcare Marketing Strategy
NW Primary Care: 1,664% increase in web traffic
Hoffman Academy: 811% Return on Ad Spend
Recruitment: Over 100 Non-B Corp Attendees Added to the Event
It is crucial for healthcare marketers to understand their target audience in order to create relevant and effective campaigns. This includes understanding the demographics, behaviors, and pain points of the target audience. With a solid understanding of patient types and their needs and different places in time, marketing teams can create better content and ad messages that improve patient engagement.
However, a solid healthcare marketing strategy can include so much more. When audience research and content are combined to create solid email nurture plans and paid advertising campaigns, hospital systems see exponential growth. Check out our article, Building Digital Marketing Strategies for Healthcare or download our short eBook to find the 7 Steps to a Successful Healthcare Marketing Strategy.
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