Paid Media Archives - Mad Fish Digital

A person uses a smartphone, interacting with a holographic robot icon and chat bubbles labeled

January 12, 2026

AI Marketing Explained: The Essential Terms Every Marketer Should Know

Computer screen with open tabs for Meta, Google, Amazon, Microsoft, and Apple websites.

by Jasmine Paul

August 7, 2025

What Is CPM in Digital Marketing? Understanding Benefits & Best Practices

Person using a tablet to browse the web, with a cup of coffee nearby on a wooden table.

by Mad Fish Digital

March 7, 2025

AI-Powered Advertising: The Ethical Use of AI in Paid Media

An Asian man in a blue dress shirt sits in his living room an creates a podcast with his smartphone.

by Mad Fish Digital

August 13, 2024

UGC in Paid Social Ads Humanizes Messaging & Maximizes ROI

An Asian college student with a blue backpack stands in a school hallway while looking at her cell phone.

by Nicole Niederhofer

August 17, 2023

4 Design Tips to Reduce Google Ads Fatigue & Improve Ad Performance

A woman with red manicured nail has her hands on her laptop while sitting on a couch.

July 13, 2023

How to Troubleshoot Google Analytics 4?

Hotel room with a picture window and blinds, couch with yellow cushions, and queen bed with beige covers and pillows.

by Mad Fish Digital

May 11, 2023

5 Strategies to Increase Direct Hotel Bookings with Digital Ads

Close-up of person scrolling through clothing options on their cell phone.

by Mad Fish Digital

December 4, 2022

Leveraging Geofencing Strategies for B2B Marketing

person typing on laptop with ecommerce site open.

October 25, 2022

What are UTMs and How Can I Leverage Them?

September 19, 2022

4 Answers to Common Paid Media Questions