Digital Marketing Services for Urgent Care Facilities & ER Doctors

Mad Fish Digital is an award winning digital marketing agency who specializes in helping urgent care and emergent care providers find new patients online.

Making it painless for your patients to find you online when they need it most is one of the easiest ways to support their well-being. Our team is here to help urgent care and emergent care doctors mend your digital marketing needs by offering data-driven strategies. This includes compelling content, targeted SEO, and additional tactics that better connect you with those seeking immediate emergency care. 

Request a Consultation Today

Digital Marketing Services Designed to Make Urgent Care and ER Facilities Thrive

We want to ensure the patient discovery process online is as seamless as what you deliver in urgent care. We’re ready to help you and your patients meet their medical needs by offering healthcare settings like yours with the following digital marketing services: 

  • Establish Your Online Presence: We offer our medical partners  Pay-Per-Click advertising services that allow patients to find your medical facility by leveraging targeted data that drives website traffic across all major channels and search engines.
  • Local Community Engagement Digitally: We use digital channels like social media, local SEO, and targeted PPC tactics to effectively reach and engage with local communities and patients seeking immediate medical attention. 
  • Building Trust and Credibility: Our reputation management background encourages patients to learn more about you by promoting your care credibly. 
  • Thriving in Healthcare Competition: We create individualized strategies that leverage the latest digital tools and trends tailored to the healthcare industry and the care you provide. 
  • Drive Patient Volume: We take a patient-centered approach to digital marketing that enhances your online presence to encourage hospital or clinical visits. 
Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
Modulus Company Logo

“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

Solmate Socks logo

“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Washington State University Vancouver Logo

“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

Check out Some of our Client Successes

Schoolhouse logo on image of styled living room
Palmer logo on image of Palmer campus
Solmate Socks logo over image of person wearing Solmate Socks

View more of our case studies and client success stories here!

Award-Winning Paid Media Digital Strategies for Urgent Care and ER Facilities

We are proud to leverage our award-winning paid media team to help ER and urgent care providers become easier to find online. Explore the sample strategy below to see how we support the healthcare industry's success online by offering digital marketing that drives higher patient acquisition and retention, resulting in increased ROI and patient satisfaction.

Download an Example Paid Media Strategy

Revolutionizing Urgent Care—Digital Marketing for ER Providers

We have a wealth of expertise in SEO, PPC, and content marketing. Through unique partnerships, we’ve helped several urgent care and ER providers reach their target audience and achieve measurable results through individualized strategies that begin with a personalized assessment. Once we learn your goals and needs, we use that information to create a strategy that gives you a competitive edge, encourages immediate visits, and grows your patient portfolio.

We Help Solve Issues Such As:

Lack of Patient Acquisition

There isn’t much time between a patient searching for your ER services and making an appointment with your competition. Support your clients by making your urgent care services more visible online by adopting digital marketing tactics that immediately put you in contact with them digitally.

Inefficient Marketing Spend

Marketing departments in urgent care and ER settings often need help optimizing their digital marketing budget. We’re here to offer support by identifying the best ways to streamline advertising spend and make changes that maximize your ROI.

Difficulty in Measuring ROI

Measuring the effectiveness of marketing efforts is a common pain point for Urgent Care and ER businesses. We provide better tools and methodologies to accurately track and evaluate the return on their marketing investments.

Delivering Healthy Metrics That Drive Patient Visits 

Like your patients, we want your website and its presence to be in the best shape possible. Below are a list of metrics we deliver during our one-on-one meetings to demonstrate our successes and ensure we’re providing the digital care your clinic or hospital needs:

  • Organic Traffic: We measure the number of visitors coming to our website through organic search to understand your rankings and patient search behavior. 
  • Click-Through Rate (CTR): We track the percentage of people who click on our website’s search results after landing on your ER facility’s page from Google or Bing. 
  • Conversion Rate: We measure the percentage of website visitors who complete a desired action, such as booking an appointment or signing up for a newsletter, to assess the effectiveness of your website’s design and content.
  • Keyword Rankings: We monitor the rankings of important keywords related to our urgent care ER services to help us understand how well our SEO services perform.
  • Local Search Visibility: To ensure we effectively reach our intended audience, we monitor how visible your urgent care or ER website ranks among local search results, such as Google Maps and local pack listings.
  • Backlink Quality and Quantity: We track the number and quality of backlinks pointing to our urgent care ER website to assess your website’s authority and relevance in the eyes of search engines.
  • Bounce Rate: We measure the percentage of visitors who leave our website after viewing only one page to understand how engaging and relevant our website’s content is.

Urgent Care ER Industry Trends

The urgent care market size is growing faster than ever before and is projected to reach $40.7 billion by 2027.


Mad Fish Digital Logo

Bringing Innovative Pieces to the Digital Puzzle

keyword research icon

Keyword Research & Optimization

We unearth your patients’ unique search needs through data-driven research. Our team specializing in keyword research for ER providers allows us to understand search habits and additional information that better aligns your brand with the needs of those seeking your services. In turn, those keywords lead to increased website traffic, higher search engine rankings, and improved patient acquisition.

a b split testing icon

A / B Split Testing

Like medical providers, we understand the importance of running tests. That’s why we always A/B split test the digital design work, content, and marketing assets we produce for our healthcare partners. Doing so allows us to maximize ROI, introduce you to new patients, and highlight the value of your care.

Paid media icon with globe and cart.


We create complete paid media and PPC strategies that allow ER providers to improve their online presence and develop patient portfolios. Each campaign is designed around individual goals like attracting more urgent care visits, retaining existing patients, and delivering results based on your ROI.

full funnel strategies icon

Full Funnel Strategies

Whether urgent or not, it’s essential to consider the marketing funnel when developing any digital marketing strategy for our ER and critical care partners. Doing so allows us to offer a complete digital experience that serves the content and advertising future patients want while maximizing ROI and delivering tangible results.

geo fencing icon


Geo-fencing paid media tactics allow us to find patients, making it easier for them to discover the care they need. This offers ER and urgent care doctors a competitive edge that improves patient acquisition and retention rates by presenting advertisements where your clients are.

landing page icon

Landing Pages

Developing patient-centered landing pages is at the heart of what our design team does. We help our medical partners by producing high-converting landing pages for urgent care and ER settings that elevate the user experience, reach targeted audiences, and improve patient volume.

google ads microsoft ads icon

Google Ads & Microsoft Advertising

Google Ads and Microsoft Ads allow our healthcare partners to balance budgets while reaching patients on their preferred search engines. In both cases, we employ a mix of targeted keywords, demographic research, and industry experience to enhance your clinic or hospital’s online visibility, drive website traffic, and introduce you to new faces.

social media advertising icon

Social Media Advertising

Patients now depend on social networks like Facebook, Instagram, TikTok, and LinkedIn to research their care providers. Therefore, ER and critical care settings need to maintain a trustworthy social presence while interacting with followers. Let us do the heavy lifting by promoting your urgent care services through expert targeting, authentic reporting, and genuine storytelling across all major social platforms.   

Why ER and Urgent Care Experts Trust us With Their PPC Services

At Mad Fish Digital, our clients set the expectations, we just exceed them

As a certified B-corporation and award-winning agency, we help our healthcare partners understand the digital landscape and thrive. Through our work, we’ve increased revenue, scaled advertising, and helped clients dominate online competition, ensuring their success in the digital world.

driving results

Achieving Outcomes for our Client Partners

We are your go-to partner for driving results online by taking a data-driven approach to digital marketing when reaching new patients or increasing ER visits. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success to your urgent care setting.

innovative approach

Fresh Methodology

We approach every digital marketing strategy for our healthcare and ER partners by focusing on innovation. With a desire to deliver results, each strategy is evaluated on a quarterly basis to ensure maximum effectiveness.

accountable to results

Prioritizing Clients

Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing services with tangible results that prioritize your needs to boost your branding and patient portfolio.

Mad Fish Digital 'Research first' approach

Research First Approach

We help you stand out from the competition by taking a research-first approach. Every digital strategy we make for our clinical care partners includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we uncover your unique story while telling it to your patients.

best agency for the planet

Best Agency for the Planet

Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.

Want to Learn More About Our Digital Marketing Services?

Reach out today to find out how Mad Fish Digital can elevate your business

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.