Learn why Storage Facilities Choose Mad fish Digital as their PPC Agency Provider
Mad Fish Digital is an award-winning marketing agency that helps storage facilities grow through pay-per-click advertising. Our pay-per-click (PPC) services help storage businesses that are locally, regionally, and nationally focused to dominate their local markets, and increase the number of reservations and bookings.
We make it easy for potential customers to find our clients as soon as they start searching for self storage solutions. We use data-driven strategies that put your self storage facility in front of a larger audience and drive an increase in qualified bookings and reservations. Here’s a few areas where our pay-per-click (PPC) marketing services can help:
- Establish Your Online Presence: We offer our self storage partners Pay-Per-Click advertising services that lead potential customers to your website by leveraging targeted data that drives visitors across all major channels and search engines.
- Localized Online Community Engagement: We use channels like social media, local SEO, and targeted PPC to reach and engage with the surrounding communities who are seeking self storage services.
- Building Trust and Credibility: Our reputation management background assures customers that you are reliable and a trustworthy place to store their most beloved belongings.
- Thriving in Self Storage Competition: We create tailored strategies that utilize the latest tips and tricks tailored to self storage and the services you provide.
- Drive Customer Volume: We take a customer-focused approach to digital marketing that enhances your online presence to encourage customers to use your space.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Self Storage PPC agency
Mad Fish Digital has nearly two decades of working with clients in many industries, including the self storage industry. Our team utilizes the latest in digital marketing strategies combined with continuous innovation to achieve measurable and sustainable results for our clients. We begin each engagement with an assessment of your current digital marketing landscape to determine the needs and wants of your target audience before we select the tactics to execute.
We Help Solve Issues Such As:
Lack of Online Visibility
Whether a person is searching for an immediate solution or is planning for the future, it is important to stand out against the competition. We use PPC strategies to make sure our clients are front and center every time, for every search.
Difficulty in Lead Generation
Finding leads for people in need of self storage options can get tricky as the opportunities come and go quickly. Mad Fish Digital uses targeted advertising to capture the right audience’s attention at the right time.
Ineffective Conversion Strategies
Figuring out how to turn a lead into a customer reliably is a major hurdle for most businesses. Mad Fish Digital uses A/B split testing and constant monitoring of every aspect to provide the best results possible.
Digital Marketing Metrics We Manage for Our Self Storage Clients
We take our client’s digital advertising and website health seriously. We use the following metrics to manage results and provide transparency to our clients for all of our services:
- Phone Call Level Campaign: This measures the number of real-people that were prompted by a digital ad to pick up the phone and book a reservation.
- Click-Through Rate (CTR): This is the percentage of people who have seen the ad and clicked on it.
- Cost Per Click (CPC): The cost per click is the amount in dollars that you are paying for each click on your ad.
- Conversion Rate: Each ad has a desired action associated with it, like filling out a contact form or making a reservation, the conversion rate is the percentage of people who take a desired action after clicking on the ad.
- Cost Per Conversion (CPC): The cost of an ad divided by the number of conversions is the cost per conversion.
- Return on Ad Spend (ROAS): The revenue generated versus every dollar spent on advertising gives a ratio called Return on Ad Spend.
- Ad Quality Score: This is a number on a scale of 1 – 10 that shows the relevance and quality of an ad. The higher the score the better.
- Ad Spend: This is the dollar amount being invested into an advertising campaign.
Self Storage Industry Trends
The self storage industry had more than 1.7 billion square feet of space in the U.S. in 2023, with 39.9 million square feet delivered in 2022 and 52.5 million square feet expected to be delivered in 2023
Full Funnel Strategies
Full funnel strategies drive the most important elements of our PPC campaigns. First, we focus on improving brand visibility, and then we drive engagement, which leads to increased conversions. When we target awareness, consideration, and conversion, we make sure our clients are the number one choice in mind throughout the entire process.
Keyword Research & Optimization
Mad Fish Digital identifies and optimizes self-storage specific keywords to drive high ROI and qualified leads to our clientele. Our expertise targets relevant audiences with high-performing campaigns to ensure that each campaign is successful.
Ecommerce PPC
Mad Fish Digital optimizes self storage campaigns to increase their occupancy rates. Our PPC enhances our client’s online presence, attracts more renters, and improves conversion rates.
Landing Pages
Landing pages must be user and mobile-friendly, but they also have to efficiently capture the attention of visitors while being optimized for keywords and authority. Mad Fish Digital’s team of experts has built a business on being able to accomplish all of that and more for our self storage clients.
A / B Split Testing
Mad Fish Digital uses A/B split testing for all of our campaigns to ensure low cost per acquisition and ad spend. A/B split testing maximizes the effectiveness of all ad creatives by making sure that we are utilizing every opportunity and following the market trends.
GEO-Fencing
Getting leads for people outside of our client’s geographical area is not helpful, especially not in the self-storage industry. Mad Fish Digital makes sure that our geo-fencing is accurate and relevant so that all key performance metrics are met.
Google Ads & Microsoft Advertising
Google Ads and Microsoft Advertising are two giants when it comes to utilizing search engines. Our expertise allows us to fully capture high-intent users, which leads to increased conversion rates, and better overall performance. Utilizing these platforms brings brand visibility to potential customers in ways that other websites can’t touch.
Social Media Advertising
With most people using some form of social media, it would be a mistake to not utilize its full potential for reaching potential customers. Social media marketing allows us to capture an audience’s attention in new, effective ways, especially when it comes to building brand visibility and trust. When we leverage social media, we ensure your business stays relevant and successful for many years to come.
Why Brands Trust Mad Fish Digital as Their Self Storage PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
Being a certified B-Corporation means we hold ourselves to a higher standard. Our strengths lie in helping our clientele increase revenue and dominate their online competition. Our award-winning services prove our dedication to our craft.
Learn more from Our Paid Advertising Team
Prioritizing Clients' Needs
Mad Fish Digital is dedicated to the client experience. We do this through meaningful employee and client interactions that foster a collaborative work environment. Our team delivers exceptional results while providing top-notch customer service.
Achieving Positive Outcomes for Clients
Mad Fish Digital drives results. Every aspect of our marketing tactics is mapped out to hit key performance indicators, which in turn contributes directly to our client’s business goals. Our expertise and dedication ensure our clients see measurable results every time.
Fresh Methodology
We offer innovative ideas for all of our campaigns. When coupled with our frequent performance evaluations, our digital strategy keeps our pay-pay-click campaigns performing at the highest possible level.
Research First Approach
Mad Fish Digital approaches each new client with a research-first mindset. We want to know the brand, the competition, and the landscape the client exists in. This gives valuable insight into creating effective strategies, which then leads to better rewards.
Best Agency for the Planet
Our mission statement is simple: We strive to be the best agency for the planet. To be the best, our employees learn, grow, and exceed their potential with support from us. Happy employees turn around and provide the best services possible for our clients. We foster a work environment for our clients and teams to thrive so that everyone’s lives are better for it.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business