Digital Marketing Agency for the Pest Control Industry; Promoting Your Services to Homeowners and Corporate Decision-Makers 

Given the competitive nature of the pest control industry, it’s vital to work with an experienced digital marketing agency that can put you at the top of search results. Schedule a consultation to learn how our team can create a bespoke strategy aligned with your goals and budget that produces tangible results while improving your digital experience.

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Squash the Competition With Expert Digital Strategies for Pest Control Businesses

We believe in producing digital strategies for our pest control partners that allow them to stand ahead of the competition locally and nationally. Below are a few ways we do just that: 

  • Industry-Aligned Strategies: Our team employs data-driven insights to craft customized digital marketing strategies for pest control businesses that leverages the latest trends and the best tech tools. 
  • Expert SEO Services: Our Search Engine Optimization (SEO) places your pest control business at the top of search results without bugging decision-makers with content they don’t want.
  • Content and Social Marketing: We analyze industry trends, search habits, and consumer behavior to create on-page content and social posts or advertisements that target the correct audiences while converting customers. 
  • Lead Generation and Conversions: Our digital marketing agency goes beyond visibility by leveraging landing pages and paid media services that generate quality leads that convert. 
  • Competitive Edge: Our proven digital marketing solutions help businesses establish authority, build trust, and grow their customer base in a highly competitive market.
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Check out Some of our Client Successes

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View more of our case studies and client success stories here!

Award-Winning Paid Media Strategies for Pest Control Businesses

We help pest control businesses avoid the web of confusion of managing PPC campaigns by offering award-winning paid media services that work. Including budget allocations by channel, messaging by platform, and audience analysis, our expertise promises to deliver maximum ROI and customer acquisition.

Download an Example Paid Media Strategy

Premier Digital Marketing Agency Made for Pest Control Businesses

Like your job sites, every strategy includes a new plan unique to your brand. Every digital marketing engagement we establish with a pest control provider leverages our expertise in SEO, PPC, social media marketing, and beyond to ensure we’re targeting the right customers, improving brand awareness, and providing your business with more leads and conversions.

We Help Solve Issues Such As:

Difficulty in Targeting the Right Audience

We understand the challenges of reaching the right audiences when it comes to services in a competitive space. We’re here to connect you with homeowners, renters, and businesses searching for pest-related services online while using the appropriate channels with the added benefit of reducing wasted marketing dollars.

High Cost of Customer Acquisition

Do you need help lowering the cost of finding new clients online? We’re here to help you exterminate the extreme expense of customer acquisition through performance marketing tactics that work while staying within budget.

Measuring and Optimizing Marketing ROI

Assessing your marketing budget and understanding its ROI leads to growth and learning which channels to leverage. We’re here to help your pest-control business succeed by allocating resources to the digital channels that convert and eliminate the ones that simply don’t.

Transparent and Goal-Focused Digital Marketing Metrics for Pest Service Providers 

Our experience working with our exterminator partners offers insight into Key Performance Metrics (KPIs) that aren’t typically available elsewhere. That’s why we provide one-on-one meetings to discuss our work by highlighting the following metrics: 

  • Organic Traffic: We measure the number of folks visiting your website from organic search results after searching for terms like “termite control services” or “rodent extermination” in your local area.
  • Keyword Rankings: We track keyword rankings related to pest control services like “pest control company” or “bed bug exterminator,” highlighting the impact of our SEO efforts. 
  • Conversion Rate: We report the percentage of website visitors taking a desired action, such as filling out a contact form or requesting a quote for your pest control services.
  • Local Search Visibility: We monitor local search results to track your search visibility for keywords like “pest control near me” and how they relate to your area. 
  • Backlink Quality and Quantity: We assess the quality and quantity of backlinks your website receives from our SEO work. 
  • Page Load Speed: We use this number to discuss how our technical SEO efforts relate to search rankings while informing us of potential areas needing new solutions. 
  • Mobile Responsiveness: We cover the mobile responsiveness of your pest control website and how it relates or impacts search results. 

Pest Control Industry Trends

The most popular online channels for pest control marketing are social media (68%), email marketing (64%), and search engine optimization (SEO) (62%)


The global pest control market value was $22.4 billion in 2022 and is expected to reach $36.1 billion by 2030, growing at a CAGR of 6.15%


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

Our expertise allows us to produce cutting-edge paid media strategies that simply work for our pest control partners. As a result, our team specializes in pest feed optimization, managing successful PPC campaigns promoting pest eradication services, and various other local tactics that terminate competition.

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Full Funnel Strategies

Like your sales team, we understand how important it is to meet your future clients where they are in the marketing funnel. That’s why we create content and advertisements that carry homeowners, renters, and businesses searching for your services from the introduction to the conversion phase.

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Keyword Research & Optimization

Your customers have search habits that differ between residential and corporate needs. That’s why we conduct keyword research using advanced tools to understand how they find pest-related services to maximize your visibility, reach new faces, and increase conversion rates.

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Landing Pages

We understand how important customer-centric landing pages are when encouraging an individual to complete an action after their first click. Our design team creates high-performing pages with clear call-to-actions tailored to your brand, leading to high conversion rates and more sales.

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A / B Split Testing

As exterminators, you understand the importance of trying something new to optimize your work. We take an iterative approach to digital marketing that allows us to A/B test our advertising to ensure we get the best click-through and conversion rates and lower our acquisition cost.

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Given the local nature of your clients, it’s essential to serve them local advertisements where they are and where they want them. Geo-fencing technology allows us to target future customers by promoting your brand digitally and locally. 

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Google Ads & Microsoft Advertising

We use Google Ads and Microsoft Ads to reach new clients searching for pest control services online. As a result, these platforms encourage engagement, boosting lead generation and website traffic and providing other advantages while reducing your Return on Ad Spend (RoAS).

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Social Media Advertising

We’ve learned how important social media is to the customer journey. We’re here to elevate your online branding by providing an experienced social media management team specializing in Facebook, Instagram, TikTok, LinkedIn, and all other major social platforms.

Why Brands Trust Mad Fish Digital as Their Pest Control PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

We are a certified B Corporation and award-winning agency helping the pest control industry thrive online. We pride ourselves on offering the best digital marketing services for brands looking to increase revenue, scale advertising, and help your business exterminate the online competition.

accountable to results

Prioritizing Clients

We prioritize the client experience to make sure we are consistently delivering top-notch customer service and results for your business. Our team is dedicated to building lasting client relationships, creating a positive environment, fostering creativity, and ensuring client satisfaction.

driving results

Achieving Outcomes for Clients.

We’re your go-to partner for driving results. Our marketing strategies drive measurable results for your pest control brand, and every campaign is mapped to specific Key Performance Indicators to track our success. We will help increase your customer profile and meet the marketing goals.

innovative approach

Fresh Methodology

We take an innovative approach to digital strategy for our pest control partners. With a focus on continuous improvement, each strategy is evaluated quarterly to ensure maximum effectiveness. We closely monitor industry trends and implement best practices to keep your business ahead of the competition.

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Research First Approach

We take a research-first approach to fully understand your brand and your competition. This process helps us launch campaigns that help you achieve your marketing goals and grow your pest control brand online.

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Best Agency for the Planet

We strive to be the best agency for the world, starting with our employees, clients, and our community. As a business, we understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.

Want to Learn More About Our Digital Marketing Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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