A+ Digital Marketing Services for eLearning Businesses
We want your students to find you online. We specialize in creating targeted digital marketing services individualized to eLearning businesses. Get in touch to schedule a consultation educating you on how we can increase your online visibility, engage with students, and drive enrollment for your eLearning platform.
Connecting eLearning Businesses With Students Digitally
Our digital marketing team specializes in helping eLearning platforms connect with their students online. By focusing on data-driven tactics, we connect you with bright minds curious about your curriculum. We do that by offering the following digital marketing services:
- Optimize your digital campaigns and SEO.
- Develop a robust digital content strategy tailored to students.
- Leverage the growth opportunities offered by paid media advertising.
- Use social media management services that communicate curriculum values.
- Create an email marketing plan customized to the student journey.
- And promote your eLearning programs, maximize their marketing ROI, increase brand awareness, and achieve sustainable growth across all digital channels.
We are here to empower your eLearning platform by ensuring your students find you where they search. Connect with a team focusing on digital education to learn how we can elevate your online presence at your convenience.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
A Digital Agency Specializing in Elevating eLearning Platforms
Our digital marketing strategies are tailored to an individual business and its goals. That’s why we assembled an experienced digital marketing team dedicated to helping eLearning businesses reach their students and maximize engagement. We achieve this through intentional targeting, custom digital solutions, audience assessments, and other programs that connect your brand with learners at every grade level.
We eLearning Businesses Solve Issues Such As:
Low Student Enrollment
We understand how to reach your students where they are in their education journey. We are here to help you identify and target the right scholars through optimized ad campaigns and other digital marketing services that increase digital classroom sizes.
Optimizing Conversion Rates
Performance marketing and how it relates to conversion rates is understandably challenging. We create student-approved landing pages, make the user experience more pleasurable, and implement the latest digital strategies that reach future students.
eLearning Attribution and ROI Measurement
By taking a data-driven approach, we accurately attribute and report on conversions related to specific marketing efforts. Doing so helps eLearning businesses understand where we’ll maximize ROI based on the best-performing marketing channels while optimizing budgeting.
Digital Marketing Metrics We Manage for Our eLearning Clients
We’re graded based on our performance—just like your students. Below is a list of performance metrics we’ll provide during reporting meetings at your convenience.
- Organic Traffic: This is the number of visitors coming to your eLearning website from organic search results over Google, Bing, and beyond.
- Keyword Rankings: This tells you your eLearning website’s positions for targeted keywords such as “online learning platform” or “eLearning courses” in search engine results pages.
- Click-Through Rate (CTR): This measures the percentage of users who click on your eLearning website’s link in search results.
- Conversion Rate: This tracks the percentage of students who complete a desired action, such as signing up for a course or downloading an e-book, after arriving on your website from organic search.
- Backlink Quality and Quantity: This tells you the number and quality of the backlinks we earn directing folks to your eLearning website.
- Page Load Speed: This number assesses the time it takes for your eLearning website’s pages to load and allows us to make technical SEO adjustments where needed.
- Bounce Rate: The bounce rate measures the percentage of visitors who leave your eLearning website after viewing only one page, which informs us of potential on-page improvements.
eLearning Industry Trends
The global e-learning market is forecast to reach almost $400 billion by 2026, with a CAGR of 14%.t
Ecommerce PPC
We consider ourselves to be the ultimate eLearning partner because we enhance brand visibility and reach students through innovative paid digital marketing plans. We reach curious minds at every grade by understanding your brand individually and positioning it where it needs to online. In turn, we can drive engagement and bring in new faces by delivering a high performing PPC strategy.
Full Funnel Strategies
Your students may not know where they are in the marketing funnel, which is where we come in. We create digital strategies that track their progress through the awareness phase and to the acquisition phase.
Keyword Research & Optimization
We pride ourselves on knowing how to assemble a keyword research plan that understands how students search for eLearning products. We do this by identifying relevant search terms that drive engagement, stay conversion-focused, and stay ahead of your competition.
Landing Pages
How your students find you is as important as the site they land on. We create high-quality, conversion-first landing pages that increase enrollment. We also optimize those pages as we earn data that informs how folks engage with a page to deliver the desired results.
A / B Split Testing
Like your students, we test ourselves using A/B split testing that contextualizes user engagement, performance, and usability. These tests ensure we optimize our digital assets accordingly to boost enrollment rates based on our learning.
GEO-Fencing
Knowing where your students are offline is as important as finding them online. That’s where geo-fencing comes in. This technology optimizes ad spend, increases audience engagement, and drives higher conversion rates, ultimately boosting your ROI.
Google Ads & Microsoft Advertising
We understand your students depend on search engines like Bing, Google, and others to find their needs. That’s why we embrace Google Ads and Microsoft Ads to ensure our eLearning partners can maximize the advertising channels their students use. Ultimately, those platforms increase enrollment, revenue, and high-quality leads.
Social Media Advertising
We appreciate how much students embrace social media networks like Facebook, Instagram, TikTok, and LinkedIn for educational purposes. Given their potential to reach millions of users globally, we use these platforms—and their advertising tools—to help eLearning businesses promote their online curriculum where their future students are.
Why Brands Trust Mad Fish Digital as Their eLearning PPC Partner
As a certified B-Corporation and award-winning agency, Mad Fish Digital helps eLearning industry clients understand the digital landscape and thrive. We’ve helped clients increase revenue, scale advertising, and dominate online competition, ensuring their success in the ever-evolving digital world.
Learn more from Our Paid Advertising Team
Prioritizing Clients
Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing with tangible results that prioritize your needs to boost your eLearning brand online.
Achieving Optimal Outcomes
We are your go-to partner for driving results online by taking a data-driven approach to digital marketing when reaching students. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success to our eLearning partners.
Fresh Methodology
We approach every digital marketing strategy for our eLearning partners with innovation in mind. With a focus on results, each strategy—including our social strategies—is evaluated on a quarterly basis to ensure maximum effectiveness.
Research First Approach
We help you stand out from others online by taking a research-first approach. Every eLearning digital strategy includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story while reaching your students.
Best Agency for the Planet
Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.
Want to Learn More About Our Digital Marketing Services?
Reach out today to find out how Mad Fish Digital can elevate your business
