Customer Approved Digital Marketing Agency for eCommerce Brands 

Ensuring your customers find your products online is at the heart of what we do. That’s why we offer complete digital marketing services designed for eCommerce businesses seeking to elevate their brand awareness, increase transactions, and introduce companies to new folks searching for your products across all search engines. 

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Introduce Your Customers to Your Brand Online

For nearly two decades, our digital agency has connected our eCommerce partners with new customers by boosting their online presence, driving sales, and supporting their growth online. Here’s how we do it:

  • Search Engine Optimization (SEO): We optimize your eCommmerce website to improve visibility and attract organic traffic by creating strategies using the latest SEO trends
  • Pay-Per-Click (PPC) Advertising: We leverage our paid media services to reach customers when they’re ready to purchase through clever advertising that communicates their needs. 
  • Social Media Marketing: We engage with your existing audience and turn your followers into loyal customers through exciting social content. 
  • Email Marketing Campaigns: We produce automated workflows and campaigns that nurture leads and encourage repeat purchases.
  • Content Marketing: We increase brand awareness and conversions for eCommerce brands through the power of content marketing.
  • Individualized Approach: We develop customized strategies that align with specific goals and target audiences to improve conversion rates and expand market reach.
Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Check out Some of our Client Successes

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View more of our case studies and client success stories here!

Award-Winning Paid Media Strategies for eCommerce Brands

We know how to produce award-winning paid media strategies that reach new customers and increase direct eCommerce sales. View the sample strategy below to see how we can introduce you to new faces, increase brand awareness, allocate budgets by platform or channel, and improve conversion rates.

Download an Example Paid Media Strategy

Bespoke Digital Marketing Agency Solutions for eCommerce Businesses 

It’s essential to take a data-driven, individualized approach when creating a digital strategy for an eCommerce brand. Doing so allows our SEO, PPC, and social media marketing teams to understand your needs better. In turn, we are able to develop a personalized digital plan that improves brand awareness, higher conversion rates, and increased revenue.

We Help Solve Issues Such As:

Lack of Targeted the Right Customers

Understanding your customers’ search habits and where to find them requires intelligent targeting. We want to introduce your eCommerce brand to new customers who convert and save money by skipping marketing channels that simply don’t work.

Low Conversion Rates

Some businesses need help with transitioning an engaged customer to a paid customer. Let us do the heavy lifting by improving your user experience, call-to-action strategy, and creating web assets that encourage sales.

Ineffective Marketing ROI

We want your eCommerce team to understand how our performance marketing campaigns succeed by delivering transparent, measurable success related to your ROI. Doing this allows us to demonstrate the effectiveness of each campaign and create strategies that allocate resources appropriately.

Transparent Award-Winning Digital Marketing Agency for eCommerce Brands

Like your eCommerce brand, we understand our success is tied to the numbers. That’s why we provide one-on-one meetings to walk you through our strategic milestones by calling out important metrics such as: 

  • Organic Traffic: We’ll share how this measures the number of visitors coming to your website from organic search results. For example, we track the increase in organic traffic from specific product-related keywords to measure the effectiveness of our SEO efforts.
  • Conversion Rate from Organic Traffic: We’ll communicate how this measures the percentage of organic search visitors who purchase on your website. We do this by tracking the conversion rate for different product categories to understand which areas need improvement in terms of SEO optimization.
  • Keyword Rankings: We’ll tell you the positions of important keywords for pages we track. We do this to monitor the rankings of high-value keywords related to your top-selling products to ensure they appear prominently in search results.
  • Click-Through Rate (CTR): We’ll communicate the percentage of users who click on your website’s link when they find you in search results. This allows us to analyze the CTR for different product pages to identify opportunities for improving our technical SEO efforts.
  • Revenue from Organic Traffic: We’ll speak about how we track the total revenue generated from visitors who visit your website over organic search. Knowing this metric helps us analyze revenue generated from specific landing pages to improve overall digital marketing efforts.
  • Page Load Speed: We’ll discuss your website’s load speed by the numbers. This allows us to monitor the page load speed for product pages to ensure a fast and seamless user experience, which improves search rankings.
  • Mobile Responsiveness: We’ll inform you how your website performs on mobile devices. We’ll track the mobile responsiveness of your product pages to improve search engine rankings and the user experience. 

Ecommerce Industry Trends

The anticipated value of click-and-collect is set to surpass $154 billion by 2025. Additionally, the “research online-purchase offline” (ROPO) consumer behavior is gaining popularity, reflecting the desire of 56% of shoppers to physically interact with products before buying.


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

We are an eCommerce marketing powerhouse, leveraging proven strategies to drive more conversions at a better ROI. With our data-driven insights and continuous optimization process, we’ll elevate your digital store’s presence and propel you to new heights.

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Full Funnel Strategies

Our full-funnel strategy maximizes impact at every stage of the customer journey, driving brand awareness, engagement, and conversions for eCommerce stores. Our approach focuses on increasing awareness, consideration, and, ultimately, conversions, delivering measurable results for your brand.

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Keyword Research & Optimization

Our proprietary keyword research process helps us identify the ideal keywords for targeted traffic to your store. We identify high-performing, cost-effective keywords that drive measurable results for your eCommerce business.

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Landing Pages

An optimized landing page is a crucial piece of a successful PPC campaign for any eCommerce brand. Our designers use design best practices to create user-friendly landing pages that convert visitors into customers and increase the ROI of your pay-per-click campaigns.

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A / B Split Testing

As a data-driven agency, we A/B test all aspects of our campaigns including ad copy and ad creative. Our testing process ensures each campaign is fully optimized and delivers an optimal Return on Ad Spend (ROAS).

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Geo-fencing is a powerful tool for eCommerce pay-per-click campaigns. Targeting specific locations can optimize ad spend and drive higher conversion rates. Incorporating geo-fencing into your paid strategy ensures that ads reach the right audience at the right time.

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Google Ads & Microsoft Advertising

Since most shoppers use search engines to find products, Google Ads and Microsoft Ads are a perfect fit for eCommerce stores. Through strategic keyword bidding and audience targeting, we reach your potential customers while they are actively searching for products, resulting in higher click-through rates and improved Return on Ad Spend.

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Social Media Advertising

Social media platforms like Facebook, Instagram, and TikTok are also powerful tools for eCommerce digital marketing. These platforms provide extensive reach and powerful targeting options, allowing you to connect and engage with your target audience and drive sales. Social media platforms also greatly increase customer retention, leading to higher CLV.

Why Brands Trust Mad Fish Digital as Their eCommerce PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

Mad Fish Digital is an award-winning eCommerce PPC agency that helps brands achieve their marketing goals. By pairing our pay-per-click expertise with deep e-commerce knowledge, we’ve helped stores increase revenue and scale advertising while maintaining ROAS targets.

accountable to results

Prioritizing Clients

We prioritize the client experience to make sure we are consistently delivering top-notch customer service and results for your business. Our team is dedicated to building lasting client relationships, creating a positive environment, fostering creativity, and ensuring client satisfaction.

driving results

Achieving Outcomes for Clients.

We’re your go-to partner for driving results. Our marketing strategies are designed to drive measurable results for your brand, and every campaign is mapped to specific Key Performance Indicators to track our success. We will help increase your eCommerce revenue and meet your marketing goals.

innovative approach

Fresh Methodology

Mad Fish Digital takes an innovative approach to digital strategy for eCommerce stores. With a focus on continuous improvement, each strategy is evaluated quarterly to ensure maximum effectiveness. We closely monitor industry trends and implement best practices to keep your eCommerce store ahead of the competition.

Mad Fish Digital 'Research first' approach

Research First Approach

We take a research-first approach to fully understand your brand and your competition. This process helps us launch campaigns that help you achieve your marketing goals and grow your brand.

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Best Agency for the Planet

We strive to be the best agency for the world, starting with our employees, clients, and our community. As a business, we understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.

Want to Learn More About Our Digital Marketing Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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