Digital Marketing Services for Digital Education Platforms That Drive Enrollment
Mad Fish Digital specializes in helping digital education platforms thrive by connecting them with new students searching for their target curriculum. Our bespoke strategies include customized branding, targeted paid media services, SEO strategies, content marketing plans, social media management, and additional tactics that elevate your online presence. Contact us today to learn how we can support your business goals.
Student-Focused Digital Marketing Services Made for Digital Educators
With our specialized expertise in the digital education space, we empower brands like yours by connecting them with the right audiences through the following targeted strategies:
- Driving Enrollments Through Targeted Lead Generation: We leverage PPC advertising campaigns with compelling creative to reach prospective students using advanced targeting.
- Boosting Brand Awareness Through Strategic Content and SEO: We create industry-specific, search-friendly articles that position your education brand as a thought leader and refresh your website to ensure it ranks at the top of Google and beyond.
- Cultivating Community Through Social Media: We professionally manage all social platforms from Facebook to LinkedIn and TikTok and craft posts that resonate with new and existing audiences.
- Analyzing Performance and Making Data Driven-Decisions: We identify specific KPIs and tie them to specific channels to track leads, optimize our work, and make data-driven decisions that reduce marketing budgets.
Check out Some of our Client Successes
View more of our case studies and client success stories here!
An Established Digital Agency Specializing in Digital Education Marketing
Our digital agency helps online education brands reach new students through bespoke strategies that simply work. Our process includes a mix of tactics from SEO to paid media employed to articulate your branding, curriculum, and company values. We also combine analytics and innovation to improve our lead-generation strategies and position you as a powerful partner in your space.
We Help Solve Issues Such As:
Lack of Targeted Audience Engagement
We understand how to engage your students where they are in their education journey. We are here to help you identify and target the right scholars through optimized ad campaigns and other digital marketing services that increase digital classroom sizes.
Difficulty in Measuring ROI
By taking a data-driven approach, we accurately attribute and report on conversions related to specific marketing efforts. Doing so helps digital education businesses understand where we’ll maximize ROI based on the best-performing marketing channels while optimizing budgeting.
Adapting to Evolving Digital Platforms
Staying in tune with digital marketing trends is a full-time job. Let us keep you forward-thinking by leveraging new platforms, updated trends, and innovations related to SEO, social media marketing, paid media, and all other marketing channels on your behalf.
Offering Complete Transparency: The Digital Marketing Metrics We Manage
We’re graded based on our performance—just like your students. Below is a list of a few performance metrics that we provide during reporting meetings at your convenience:
- Organic Traffic: This is the number of visitors coming to your website from organic search results over Google, Bing, and beyond.
- Keyword Rankings: This tells us your EdTech’s website’s positions for targeted keywords such as “online learning platform” or “online courses” at the top of search engine results.
- Click-Through Rate (CTR): This measures the percentage of users who click on your website’s link in search results.
- Conversion Rate: This tracks the percentage of students who complete a desired action, such as signing up for a course or downloading an e-book, after arriving on your website from organic search.
- Backlink Quality and Quantity: This tells you the number and quality of the backlinks we earn directing folks to your digital education website.
- Page Load Speed: This number assesses the time it takes for your website’s pages to load and allows us to make technical SEO adjustments where needed.
- Bounce Rate: The bounce rate measures the percentage of visitors who leave your digital education website after viewing only one page, which informs us of potential on-page improvements.
Digital Education Industry Trends
The global digital education market size was valued at $106.4 billion in 2019 and is projected to reach $374.3 billion by 2026, registering a CAGR of 14.6% from 2020 to 2026
Ecommerce PPC
We accelerate student outreach through cutting-edge digital tactics. We reach curious minds at every grade by understanding your brand individually and positioning it where it needs to be online. In turn, we can drive engagement and bring in new faces by delivering a high-performing eCommerce PPC strategy.
Full Funnel Strategies
Your students may not realize it, but their path from awareness to enrollment follows distinct stages. That’s why we track their progression and meet them at each step of the buyer’s journey that nurtures future academics from the discovery phase to your digital classroom.
Keyword Research & Optimization
We pride ourselves on knowing how to assemble a keyword research plan that understands how students search for digital education platforms over Google and Bing. We do this by identifying relevant search terms that drive engagement, stay conversion-focused, and keep you ahead of your competition.
Landing Pages
How your students find you is as important as the site they land on. We create high-quality, conversion-first landing pages that increase enrollment. We also optimize those pages as we earn data on how students engage with a page to deliver the desired results.
A / B Split Testing
Like your students, we test ourselves using A/B split testing that contextualizes user engagement, performance, and usability. These tests ensure we optimize our digital assets accordingly to boost enrollment rates based on our learning.
GEO-Fencing
Knowing where your students are offline is as important as finding them online. That’s where geo-fencing comes in. This technology optimizes ad spend, increases audience engagement, and drives higher conversion rates, ultimately boosting your ROI.
Google Ads & Microsoft Advertising
We understand your students depend on search engines like Bing, Google, and others to find their needs. That’s why we embrace Google Ads and Microsoft Ads to ensure our digital educaiton partners can maximize the advertising channels their students use. Ultimately, those platforms increase enrollment, revenue, and high-quality leads.
Social Media Advertising
We appreciate how much students embrace social media networks like Facebook, Instagram, TikTok, and LinkedIn for educational purposes. Given their potential to reach millions of users globally, we use these platforms—and their advertising tools—to help digital learning platforms promote their online curriculum where their future students are.
Why Brands Trust Mad Fish Digital as Their Digital Education PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
As a certified B-Corporation and award-winning agency, we help our digital learning and EdTech clients understand the digital landscape and thrive. We’ve helped clients increase revenue, scale advertising, and dominate online competition, ensuring their success in the ever-evolving digital world.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Learn more from Our Paid Advertising Team
Measurable Outcomes for Clients
We are your go-to partner for driving results online by taking a data-driven approach to digital marketing when reaching students. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success to our EdTech partners.
Prioritizing Clients
Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing with tangible results that prioritize your needs to boost your digital learning brand online.
Fresh Methodology
We approach every digital marketing strategy for our digital learning partners with innovation in mind. With a focus on results, each strategy—including our social strategies—is evaluated every quarter to ensure maximum effectiveness.
Research First Approach
We help you stand out from others online by taking a research-first approach. Every EdTech digital strategy includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story while reaching your students.
Best Agency for the Planet
Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.
Want to Learn More About Our Digital Marketing Services?
Reach out today to find out how Mad Fish Digital can elevate your business
