Member Approved Digital Marketing Agency for Credit Unions

Helping your members discover a credit union that supports growth is at the heart of what we do as digital marketers. That’s why we’ve assembled a team of experts who understand the unique needs of the banking industry by offering strategic solutions that provide your institution more visibility online.

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Make Your Credit Union More Visible Online 

Working with a digital agency with community banking experience enables you to reach new members more efficiently than ever. Here’s how we use our digital marketing expertise to help credit unions foster meaningful connections with their members online: 

  • Leverage targeted social media campaigns, email marketing, and content creation to engage and find new members.
  • Elevate brand awareness to drive member loyalty and retention.
  • Embrace data-driven strategies to optimize your online presence.
  • Attract new members and increase market share through the power of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
  • Enhance the overall member experience with expert design choices.
  • Deliver personalized and relevant content across all digital channels that communicate your values. 
  • Drive measurable results and provide a strong return on investment to our community banking partners.
  • Allow credit unions to stay competitive online with custom strategies made for your brand. 
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

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“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Paid Digital Strategies Made for Credit Unions

We specialize in creating award-winning digital marketing strategies for our credit union partners. This includes allocating budgets based on channel, custom messaging by platform, audience analysis, and so much more. Collected together, this allows us to ensure we're driving new members to your site, engaging with them, and retaining them long-term.

Download a Digital Strategy Example

Digital Marketing Designed for Credit Unions

We understand every financial institution requires unique solutions to stay competitive online. In turn, we always individualize each strategy to the community bank or credit union we work with by conducting research that allows us to understand every need. That allows us to increase brand visibility, improve customer engagement, and ensure a measurable return on investment.

We Help Solve Issues Such As:

Finding and Targeting New Members

We help community banks and credit unions reach their targeted audience through performance marketing strategies. We do this by conducting market research and identifying potential new customers through a suite of digital marketing services, including SEO, PPC, and beyond.

Difficulty in Measuring ROI

We take a data-driven approach and invest in the latest tech tools to accurately track our digital marketing efforts individualized for our credit union partners. This allows us to implement clear goals and define key metrics to ensure we maximize your ROI.

Competing With Larger Financial Institutions

Your clients want to find you. Performance marketing tactics allow us to help credit unions increase visibility online—even against larger financial institutions. We’re here to help you stand out and capture your audiences’ attention by offering industry-leading digital marketing solutions. 

Transparent Reporting Designed for Your Credit Union

We know the numbers are important. We use our digital marketing expertise to optimize strategies and achieve better ROI by leveraging data and analytics. Here are a few of the critical metrics we report to offer our partners more transparency:

  • Organic Traffic: This is the number of visitors who find your credit union’s website by searching for keywords related to your business on search engines like Google or Bing. 
  • Keyword Rankings: This tracks how your website ranks in search engine results pages (SERPs) for relevant keywords.
  • Click-Through Rate (CTR): CTR measures the percentage of people who click on a link to your website after seeing it in search results or on social media.
  • Conversion Rate: This is the percentage of website visitors who take a desired action, like filling out a form or applying for a loan. 
  • Backlink Quality and Quantity: This highlights the backlinks your website receives from reputable sources that can help improve your credit union’s search engine rankings.
  • Local Search Visibility: This tracks how visible your business is in local search results.
  • Mobile Responsiveness: With the increasing use of mobile devices, we’ll monitor the performance of their website based on mobile responsiveness. 

Credit Unions Industry Trends

The US credit union industry had $1.95 trillion in total assets and 125.5 million members as of June 30, 2021, representing a year-over-year growth of 14.6% and 4.4%, respectively.


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Bringing Innovative Pieces to the Digital Puzzle

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Keyword Research & Optimization

We have a proven track record of helping credit unions stay ahead of the competition by achieving our marketing goals through keyword research. This includes finding and tracking specific keywords tailored to your brand that elevate your online presence.

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Landing Pages

Our digital design team is here to create high-converting landing pages tailored to your credit union and its branding. These custom solutions allow us to increase member engagement and conversion rates to ensure you reach your marketing goals.

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Ecommerce PPC

We’re a premier agency specializing in digital marketing strategies for credit unions and community banks. Our expertise includes shopping feed optimization, remarketing, and a wealth of other tactics that ensure your brand reaches your desired audience through our PPC efforts.

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Full Funnel Strategies

We understand where your members are in the marketing funnel. That’s why the digital strategies we develop for credit unions offer solutions that guide potential members through the acquisition process, whether they are just getting to know you or are ready to open an account.

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We’ve learned how vital of a role geo-fencing plays when connecting your audience with your credit union. In turn, this tactic allows us to elevate your branding, drive foot traffic to your branch, and boost membership enrollment. 

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A / B Split Testing

We understand how important testing is when it comes to moving folks through the marketing funnel. That’s why we optimize our campaigns and ad creative as it performs by A/B testing our creative. Doing so ensures we reach higher conversion rates, lower bounce rates, and increase engagement.

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Social Media Marketing & Advertising

Your members want to engage with your credit union online. We have experience managing social media advertising channels like Facebook, Instagram, TikTok, and LinkedIn for credit unions, allowing us to reach and engage with members and communicate your value proposition the right way.

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Google Ads & Microsoft Advertising

Paid advertising allows us to reach new customers through Google Ads and Microsoft Ads while staying budget-conscious. Both platforms allow us to target potential members, enhance brand visibility, and encourage more foot traffic to a branch.

Why Credit Unions Trust Our Paid Advertising Team

At Mad Fish Digital, our clients set the expectations, we just exceed them

As a certified B-Corporation and award-winning agency, Mad Fish Digital helps our credit union partners understand the digital landscape and thrive. We’ve helped clients increase revenue, meet new members, drive loan sign ups, scale advertising, and dominate online competition, ensuring their success in the ever-evolving digital world.

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Achieving Outcomes for Clients

We are your go-to partner for driving results online by taking a data-driven approach to digital marketing when reaching new members or increasing conversions. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success to our community banking partners.

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Prioritizing Clients

Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing with tangible results that prioritize your needs to boost your credit union online.

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Fresh Methodology

We approach every digital marketing strategy for our credit union partners with innovation in mind. With a focus on results, each strategy—including our social strategies—is evaluated on a quarterly basis to ensure maximum effectiveness.

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Research First Approach

We help you stand out from others online by taking a research-first approach. Every credit union digital strategy includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story while reaching your members.

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Best Agency for the Planet

Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.

Want to Learn More About Our Digital Marketing Services?

Reach out today to find out how Mad Fish Digital can elevate your business

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