When creating SEO content, stuffing your content with keywords is a no-no (keyword stuffing is also an unethical SEO tactic). Not only does your content have to sound unique and exceptional, but keywords also need to be placed strategically within your content.
When you write articles, keep your keyword list handy and insert keywords as you write. Your goal is to create quality content that adds value to your readers. If your article sounds like nonsense with strings of keywords crammed into paragraphs, you’re not utilizing correct SEO practices. It’s fairly simple to add a few primary and secondary words within articles without jeopardizing your entire content quality.
How to Optimize Your Blog
There are three main reasons WHY you want to create QUALITY content on your blogs:
• MORE pages indexed – Search engine spiders crawl content (quality content equals more page indexing!)
• Provide visitors with GREAT information – When visitors find you on Google, the rapport with your readers begins right there! When you provide valuable, quality content you engage your readers. Great content gives you a competitive edge over every other business floating around in cyberspace.
• Links – When visitors read an informative, helpful article, they write about it on their blogs/sites and link to it. They also share with their friends and they tell their friends, etc.
Calls to Action
Visitors read your blog posts because they want to learn more information or are interested in what you have to say/share. At the end of each blog post, you need to add a call to action. A call to action is a specific task that you ask your visitor to do. You can’t just “assume” that after reading your great post that your visitor will know what to do. You need to push them in the right direction.
• Subscribe – Visitors can subscribe to your blog by RSS feeds and email. WordPress provides a useful plug-in, Subscribe2
• Tell a Friend is a WordPress plugin that makes it easy to remind/email people about your blog post. You’ll receive a better response if you remind people to spread the word.
• ShareThis – This allows visitors to share content with friends through social bookmarking platforms such as Facebook, Digg, Twitter, etc.
• TweetMeMe – Invites readers to “re-tweet” your posts (i.e. share your article on Twitter)
How to Write Great Content – Best Practices
• Brand your own writing style – Stand out amongst other bloggers by creating your own unique voice and style. Don’t try to copy other writers’ styles.
• Write in a conversational style – Keep language simple and easy to understand. You don’t have to be a Pulitzer Prize-winning journalist to create winning content.
• Write UNIQUE content – Do not copy content from other sites and create content that solves a person’s problem or makes life/business easier.
• Plan posts strategically and add “teasers” about upcoming posts/content – keep readers engaged so they’ll come back and read more!
• Always encourage comments from readers and answer comments quickly. Include related posts at the end of each post.
• Include guest bloggers on your site – You’ll add free content to your site and create new relationships within your industry/niche.
Content Examples
• “How To” articles – How To Lose Weight on The Flat Belly Diet
• Lists – Top Ten Family Vacation Spots
• Demonstrations – A video demonstrating yoga poses
• Case Studies – How I Built a Worm Farm from Scratch
• News – Write about late-breaking news that affects your business/industry
• Humor – Add a personal touch and humor to your content. People love it when you share practical advice.
