Refreshing Senior Living Providers With Fresh Digital Marketing 

At Mad Fish Digital, our digital marketing team works to help your assisted living community grow its reach for new residents online. That’s why we offer individualized digital marketing services that address unique organizational needs and introduce you to new folks searching for your community.

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We’re Here to Assist Your Digital Marketing Needs

Our agency specializes in digital marketing services for assisted or senior living communities. Through our experience, we’ve aided various providers and care settings in reaching targeted audiences by providing the following advantages:  

  • Turnkey Digital Marketing Services: We provide comprehensive digital marketing services designed for assisted living communities looking for new ways to reach a wider clientele online. 
  • Social Media Management: We create targeted social media campaigns and paid advertising that communicate your values while serving content that promotes your care. 
  • Content Marketing: Our team collaborates closely to create compelling content highlighting your assisted living community’s unique benefits and amenities that increase search rankings and engagement. 
  • Visual Storytelling: We take a strategic approach to storytelling by serving future residents with design work that builds trust and shares your values. 
  • Reputation Management: We’re here to offer reputation management services that boost trust and elevate your online community. 
  • Measurable Results: We consistently deliver digital marketing strategies that set you apart from the competition, fostering long-term growth.
Best overall PPC initiative - Enterprise in the 2023 Search Engine Land Awards!
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“In our first month working with them, our conversions doubled.”

-Shelly Valentine
Product Marketing Manager, Modulus

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“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University

Solmate Socks logo

“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”

-Molly Flores
Marketing Manager, Solmate Socks

Check out Some of our Client Successes

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Palmer logo on image of Palmer campus
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View more of our case studies and client success stories here!

Award-Winning Paid Media Strategies Made for Assisted Living Communities

We proudly produce award-winning paid media strategies tailored to our partners managing assisted living communities. Each plan is designed for your brand and includes audits of budgeting by channel, reviewing messaging by platform, and targeted audience analysis. View the sample strategy to see how we can elevate your digital marketing.

Download an Example Paid Media Strategy

Our Digital Marketing Agency Helps Assisted Living Communities Thrive

Partnering with a digital marketing agency that understands the unique challenges an assisted living community faces when promoting their business online is vital. We start every strategy by meeting with your team to understand your goals and use that information to create a bespoke strategy that promotes your values and care. As a result, our digital marketing services enhance your organization’s online visibility, boost brand awareness, and connect you with clients who convert.

We Help Solve Issues Such As:

Challenges with Lead Generation

Meeting new residents online or generating quality leads requires expertise many marketing teams in assisted living communities simply lack. We’re here to offer digital marketing services that reach targeted audiences, and transition leads into new clients.

Difficulty in Measuring ROI

Understanding the metrics behind your digital marketing is vital to budget management and understanding your ROI. We’re here to offer accurate reporting that informs us how to allocate specific budgets by platform and eliminate wasted marketing dollars.

Competitive Market Landscape

Senior and assisted living communities offer necessary services in a competitive space. We’re here to help you differentiate your brand and services to attract and educate future residents with custom digital solutions.

Transparent and Successful Digital Marketing Metrics for Assisted Living Providers 

As care providers, you understand the importance of transparency and accurate information. That’s why we prioritize frequent meetings that explains our work and what’s happening with your website by communicating the following metrics: 

  • Keyword Rankings: We discuss targeted keyword rankings and where they appear in search results, which is crucial for increasing your assisted living organization’s visibility on Google and Bing.
  • Conversion Rate: We calculate the percentage of website visitors who take a desired action, such as filling out a contact form or requesting more information regarding your assisted living communities. 
  • Click-Through Rate (CTR): We measure the percentage of people who click on a search result after seeing it to educate ourselves on user behavior while surfacing ways we can improve. 
  • Backlink Quality and Quantity: We calculate the number and quality of backlinks pointing to our website to ensure your domain authority increases.
  • Page Load Speed: We communicate the speed at which your web pages load, telling us where we need to make technical SEO or user experience improvements.
  • Mobile Responsiveness: We learn how mobile-friendly your website is to ensure the experience doesn’t impact search rankings.  

Assisted Living Communities Industry Trends

The global nursing home market size was valued at $647 billion in 2019 and is expected to grow at a CAGR of 6% from 2020 to 2027.


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Bringing Innovative Pieces to the Digital Puzzle

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Ecommerce PPC

We take pride in what we do. With expertise in resident engagement optimization and memory care program tactics, we’re here to help your assisted living setting thrive. Trust us to enhance your online presence and increase occupancy by leveraging our award-winning PPC services.

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Full Funnel Strategies

It’s crucial to meet future residents where they are in the marketing funnel. That’s why our digital marketing agency always include tactics that increase your brand’s awareness, move folks through the consideration phase, and increase leads by eventually turning them into residents while maximizing ROI.

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Keyword Research & Optimization

Understanding how caretakers and future residents search for your services allows us to drive traffic and improve your online visibility. Every strategy we make for an assisted living partner includes targeted keywords tailored to audience search habits and their needs. Doing so allows us to deliver measurable results like boosting organic search performance and increasing conversion rates.

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Landing Pages

We research how future residents or their caretakers interact with the landing pages we create. Doing so lets us deliver a thoughtful, conversion-focused user experience that increases lead generation, conversion rates, occupancy, and revenue.

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A / B Split Testing

As providers of care services, you understand the importance of trying something new. That’s why we A/B test our marketing assets to ensure they’re competitive and reach their potential by achieving industry-leading results.

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Location matters for future residents deciding on where they wish to live. To address those needs, we use geo-fencing technology to serve marketing resources to decision-makers where they are. Doing so allows us to increase conversion rates and occupancy while maximizing your ROI.

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Google Ads & Microsoft Advertising

Knowing where your future residents or family’s search allows us to connect you with your clients. Our award-winning paid media services leverage the power of Google Ads and Microsoft Ads platforms to ensure we’re targeting the right decision-makers and serving them the advertising they want while promoting your values.

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Social Media Advertising

Our experience has taught us that decision-makers review your social media profiles before converting or giving your brand a chance. We’re here to elevate your social media presence by assigning an experienced social media manager specializing in Facebook, Instagram, TikTok, and LinkedIn to grow your following and increase engagement.

Why Assisted Living Communities Trust Us as Their PPC Partner

At Mad Fish Digital, our clients set the expectations, we just exceed them

As a certified B-Corporation and award-winning agency, Mad Fish Digital helps clients in the assisted living space understand the digital landscape and thrive. We’ve helped clients increase revenue, scale advertising, and dominate online competition, ensuring their success in the digital world while introducing them to new residents.

accountable to results

Prioritizing Clients

At Mad Fish Digital, we prioritize elevated employee experiences to ensure a positive work environment and foster creativity. This commitment extends to our clients in assisted living, as we strive to deliver elevated experiences through innovative marketing strategies and personalized solutions. Trust us to elevate your brand and exceed your expectations.

driving results

Achieving Outcomes for Clients.

We’re your go-to partner for driving results. Our marketing strategies are designed to drive measurable results for your brand, and every campaign is mapped to specific Key Performance Indicators to track our success. We will help increase your occupancy and meet your marketing goals.

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New and creative method

Mad Fish Digital takes an innovative approach to digital strategy for assisted living communities. With a focus on continuous improvement, each strategy is evaluated quarterly to ensure maximum effectiveness. We closely monitor industry trends and implement best practices to keep your residence ahead of the competition.

Mad Fish Digital 'Research first' approach

Research First Approach

We take a research-first approach to fully understand your brand and your competition. This process helps us launch campaigns that help you achieve your marketing goals and grow your brand while introducing you to new residents.

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Best Agency for the Planet

We strive to be the best agency for the world, starting with our employees, clients, and our community. As a business, we understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.

Want to Learn More About Our Digital Marketing Services?

Reach out today to find out how Mad Fish Digital can elevate your assisted living community

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